Dedicated leader with strong background in beauty industry. Proactive professional with 30 plus years of experience and proven knowledge of customer-driven management, entrepreneurial leadership, and long-range planning.
Overview
42
42
years of professional experience
Work history
La Mer Skin Expert
La Mer
Cambridge, Cambridgeshire
05.2025 - Current
Educated clients on product benefits and tailored skincare regimens to individual needs.
Conducted in-depth skin analysis to determine appropriate product recommendations.
Developed strong client relationships to enhance customer loyalty and satisfaction.
Carried out day-to-day duties accurately and efficiently.
Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
Demonstrated respect, friendliness and willingness to help wherever needed.
Cleaned work areas and equipment to maintain faultless hygiene standards.
Increased customer satisfaction by resolving issues.
Completed duties to deliver on targets with accuracy and efficiency.
Advised clients on skincare routines tailored to individual skin types and concerns.
Assisted in maintaining an inviting and luxurious retail environment that enhanced customer experience.
Provided feedback to management on customer preferences to improve product offerings and services.
Resolved customer inquiries and concerns promptly to ensure satisfaction and loyalty.
Worked flexible hours, covering nights, weekends and bank holidays.
Improved efficiency and productivity by acquiring new skills.
Delivered exceptional customer service by proactively listening to concerns and answering questions.
Delivered exceptional skincare consultations to clients, enhancing their understanding of product benefits.
Food Business Owner
Rockin it well-being
Cambridge , Cambridgeshire
01.2022 - Current
Developed innovative beauty techniques incorporating yoga and gua sha to enhance client experiences.
Managed daily operations ensuring high standards of service and customer satisfaction.
Implemented marketing strategies to attract new clients and retain existing ones through social media.
Researched and sourced high-quality beauty products to maintain exceptional service offering.
Evaluated client feedback to continuously improve service delivery and address any concerns promptly.
Devised budget plans, ensured financial stability of business.
Built strong client relationships, led to repeat business and referrals.
Boosted teaching effectiveness with blend of lectures, discussions and hands-on workshops.
Managed day-to-day operations ensuring seamless service delivery and client satisfaction.
Freelance Makeup Artist
Freelance
London
08.2006 - 09.2025
Freelancing for magazines, fashion shows, TV and Weddings.
Communication skills. Excellent verbal skills to communicate with clients and collaborate with other professionals.
Attention to detail.
Adaptability to work under pressure and adapt to different situations.
Time management.
Professionalism.
30 years experience in industry.
Delivered high-quality make-up applications for diverse clientele during fashion events.
Collaborated with fashion designers and photographers to create cohesive looks for photo shoots.
Maintained an organised inventory of cosmetics and tools to ensure efficiency during appointments.
Stayed updated on industry trends and techniques to provide innovative services to clients.
Developed unique artistic style, leading to increased recognition.
Participated in art community by attending exhibitions, workshops, and conferences.
Maintained professional portfolio showcasing range of artistic skills and experience.
Delivered personalised makeup services for diverse clientele on various occasions.
Collaborated with photographers and stylists to create cohesive looks for photoshoots.
Advised clients on suitable products and techniques to enhance their natural features.
Mentored junior artists by sharing knowledge of techniques and best practices in makeup application.
Provided makeup tutorials to clients, improving their self-application skills.
Consulted with clients to understand and meet individual beauty needs.
Applied make up on clients for personal, business or performance needs.
Developed fresh and creative beauty techniques to match changing industry trends.
Trained junior team members in beauty principles and specific techniques.
Freelance Makeup Artist Tutor
Protocol Education
Cambridge, Cambridgeshire
09.2019 - 03.2020
Planning and Delivering of course work either as group or one to one.
Stayed collected and calm during difficult situations and interactions.
Mentored aspiring makeup artists, enhancing their skills and confidence in techniques.
Demonstrated advanced makeup application methods to diverse groups of students.
Created engaging lesson plans incorporating latest trends and products in makeup artistry.
Researched and implemented innovative techniques to keep curriculum relevant and effective
Updated knowledge of latest beauty trends, helping students stay current and stylish.
Provided makeup tutorials to students, improving their self-application skills.
Maintained clean, tidy and sanitised workstations.
Developed comprehensive lesson plans to enhance students' understanding of makeup techniques.
Provided constructive feedback to students to improve their practical skills and creativity.
Collaborated with industry professionals to curate relevant and current course content.
Tailored homework assignments according to individual student ability level, increased understanding of complex concepts.
Developed customised lesson plans tailored to individual student needs and skill levels.
Media Make-up Lecturer
Cambridge Regional College
Cambridge
10.2001 - 03.2006
Lecturer of Media Make-up for City and Guilds Level 2 and Level 3.
Planning schemes of work, for City and Guilds and VTEC courses.
Practical demonstrations and Assessments. Preparing and delivering engaging lectures.
Updating skills professional development.
Provide constructive feedback to students on their work and progress.
Strong organisation skills. To manage load and meet deadlines.
Excellent communication skills, interpersonal and presentation skills for engaging with students.
Passionate about teaching and supporting student learning.
Fostered a stimulating learning environment through open discussions.
Enhanced learning outcomes with engaging lesson plans.
Served as personal tutor for struggling students, increased pass rates.
Designed exams, assessments and course content, including lecture material and writing assignments.
Lectured classes using exceptional communication techniques to enhance engagement.
Scheduled regular meetings with students to discuss short-term and long-term goals.
Attended industry events and conferences to build partnerships and market learning programmes.
Developed comprehensive lesson plans to enhance students' understanding of media make-up techniques.
Trainee Department Manager
John Lewis & Partners
Cambridge
01.1999 - 07.2001
Responsible for organising and running of large Fashion department.
Team Leadership. Coaching team members, planning and organising their duties and delegating their tasks.
Sales and profitability. Driving sales and achieving profit targets.
Training and development.
Business Acumen.
Customer service. Exceptional customer service. Building strong relationships with customers.
Got bonus for being part of the team to plan and run the AGM for the Store Director.
Accomplished tasks with enthusiasm and skills in time management.
Trained new staff members on departmental procedures and customer service standards.
Business Manager
Harvey Nichols
London, UK
01.1997 - 01.1999
Led a well motivated successful team.
Responsible for stock control/ordering.
Promotions, staff training, assessments and interviewing.
PR events.
Customer service and day to day running of account.
Worked well with team members to complete tasks.
Accomplished tasks with enthusiasm and skills in time management.
Led strategic initiatives to enhance overall business performance and customer satisfaction.
Collaborated with cross-functional teams to create and execute marketing campaigns that align with brand objectives.
Oversaw training and development programmes to enhance team skills and promote professional growth.
Analysed market trends for informed decision making.
National Make-up Artist
Harvey Nichols
London
08.1995 - 05.1997
Employed to work as a National Make-up Artist. Based in Harvey Nichols.
Training consultants on new products and application techniques.
Part of a select group representing Estée Lauder at London Fashion week, MTV and British Fashion Awards.
Achieving retail target through make up application.
Building business.
Excellent customer service.
Collaborated in team setting to handle daily assignments and challenges.
Business Manager
Harrods
Knightsbridge, City of Westminster
01.1993 - 04.1995
Responsible for driving growth and profitability of Flagship Account.
Leading a team to achieve sales and customer service targets.
Retail operations. Inventory and facilities management.
Creating and executing in store events.
Exceptional customer service.
Interviewing new staff members and continuing their development. Regular staff meetings.
Promoted by Harrods to Assistant buyer due to volume of business I was running.
Trained and mentored new workers on policies and procedures.
Stayed collected and calm during difficult situations and interactions.
Met high-volume demands with enthusiasm and quality service and support.
Assisted team members with tasks and consistently meet targets.
Carried out assignments under short notice and outside of normal hours.
Helped clients feel welcome by conversing warmly and professionally answering questions.
Interacted professional with guests, staff and general public.
Assessed customer needs and suggested relevant products or services to meet needs.
Beauty Consultant Cover
John Lewis
Cambridge, Cambridgeshire
08.1990 - 01.1993
Outstanding customer service.
Day to Day running of business.
Stock control/ ordering.
Sales.
Marketing events within John Lewis.
Make up application.
Skin care specialist.
Developed and conducted engaging beauty demonstrations to showcase product effectiveness.
Provided expert product advice and personalised consultations to enhance customer satisfaction.
Cultivated strong relationships with clients to foster loyalty and repeat business.
Participated in promotional events to increase brand awareness and drive sales.
Completed detailed product knowledge training boosting confidence in sales pitch.
Advised customers on make-up application to achieve desired looks.
Achieved targets through upselling techniques and promotions.
Handled cash transactions accurately promoting trust among customers.
Make up artist
Freelance magazine
Kuwait City, Kuwait
04.1987 - 06.1990
Collaborating with photographer to achieve desired aesthetic.
Design and apply make up for magazine and advertising campaigns.
Communicated effectively with models and clients.
Strong understanding of make up techniques and desired outcome.
Attention to detail.
Client interaction.
Punctuality.
Marketed and promoted artwork through various media outlets.
Collaborated with photographers and stylists to achieve desired aesthetic for magazine shoots.
Utilised advanced makeup techniques and high-quality products to enhance model features effectively.
Organised and maintained makeup kits ensuring all tools and products were hygienic and accessible.
Air hostess
Kuwait Airways
Kuwait City , Kuwait
02.1985 - 03.1987
Guided passengers during onboarding and offboarding, providing specialized care for passengers with special needs.
Collaborated with flight crew members to provide excellent customer service.
Served food and drinks from refreshment cart and provided information about in-flight offerings.
Enforced aircraft and passenger compliance with safety protocols, procedures, and regulations.
Met and exceeded airline safety requirements for a safe flight experience.
Trained in emergency evacuation procedures, CPR, and First Aid.
Stowed and organized luggage in overhead bins for maximum storage capacity.
Answered passenger questions and concerns, escalating issues to pilot or security team.
Cleaned and sanitized flight cabin and bathrooms to reduce risk of spreading illness.
Adapted to flight delays and schedule operations, updating passengers on flight status.
Performed detailed safety briefings before departure, communicating with passengers in exit rows for emergency compliance.
Developed strong interpersonal skills to effectively address customer needs and complaints.
Completed flight preparations and landing procedures according to company policy.
Answered passenger questions about flights, weather, travel routes, services, and schedules.
Directed and assisted passengers in emergency situations.
Monitored passenger behaviour to identify threats to safety of crew and other passengers.
Inspected and clean cabins, checking for any problems and making sure that cabins are in order.
Attended preflight briefings concerning weather, emergency procedures, food, and beverage service and passenger count.
Greeted passengers boarding aircraft and directed them to assigned seats.
Administered first aid to passengers in distress.
Assisted passengers with boarding procedures, ensuring a smooth and efficient process.
Assistant Manager
Charles of the Ritz
London
06.1984 - 01.1985
Maintained hands-on knowledge of job roles and regularly stepped in to perform business duties.
Resolved customer complaints and handled refunds and returns to promote satisfaction.
Utilized knowledge of company products and services to make recommendations and up-sell items according to customer needs.
Tracked store inventories and replenished products according to demand.
Organized company merchandise and displays to increase brand awareness and product sales.
Developed and implemented staff training programmes to enhance team performance.
Beauty Consultant
Boots No7
Leicester, UK
08.1983 - 06.1984
Engaged customers by greeting and offering assistance with products and services, promoting positive customer experiences.
Used testers and samples to demonstrate product application and leverage items from beauty promotional programs.
Obtained additional knowledge on cosmetic products by researching new beauty industry developments and trends.
Answered beauty product questions with knowledge of ingredients and application techniques.
Recommended specific cosmetic products for satisfying customers' stated beauty needs.
Cleaned shelves, counters, and tables.
Education
Certificate BTEC - Media make up
Westminster College
03.2021 - 8 2022
Certificate of Achievement - Face yoga
Danielle Collins
09.2021
Diploma ABC level 3 - Face yoga in Well-being
London
09.2019
Diploma in Hair - Hairstyling for make up artist
London School of Fashion
03.2002
Certificate D33 and D32 Assessor Awards - Assessment
Cambridge Regional College
10.2006
Diploma in Fashion Styling - Fashion styling
London College of Fashion
2022
City and guilds level 3 - Teacher Trainer
Cambridge Regional College
02.2001
Diploma in Tv in Film - Special Effects And Prosthetics in BTEC
Westminster
04.1996
Complexions school of makeup artistry - Fashion, photographic, and corrective makeup