As a dynamic and passionate graduate from De Montfort University, I am actively seeking a position that allows me to apply the expertise and insights gained during my academic journey. With a solid foundation from university and a robust background spanning 4 years in the B2B work environment and 3 years as a contractor, I bring ambition, confidence, and a hands-on approach to any role. Additionally, I possess basic knowledge of HTML and excel in using Adobe Illustrator, Photoshop, and InDesign.
Content creation for brands on social media ie. User generated content, sponsored content, both video and stills (Monica Vinader, Quiz, HiSmile, LifeWater, JohnFrieda, Ohne)
Filmed and edited video content (iMovie, PremierPro)
Sent monthly analytics to the liaison team on post performance to strengthen the business relationship and negotiate longer contracts
Applied effective time management techniques to meet tight deadlines.
Demonstrated strong organizational and time management skills while managing multiple projects.
Marketing Executive
Self Employed
08.2020 - 07.2022
Increased brand awareness by developing and implementing innovative marketing campaigns.
Worked closely with the PR agency to raise awareness of Luas and its products during fundraising and assisted in drafting press releases
Launched successful product lines by collaborating with product development teams and conducting thorough market research.
Launched marketing activities for new product lines and market penetration.
Analysed market trends to identify new opportunities for growth, driving expansion into untapped markets (our tests in hospitals, carehomes etc.)
Designed and produced marketing materials (Adobe Illustrator)
Designed and implemented email marketing campaigns (Mailchimp)
Managed content on the company’s website (Wordpress)
Produced website performance reports (Google Analytics)
Provided customer service support
Raised PO's and invoices for distributed products
Assisted with management of investors
Web Marketing Assistant
Eland Cables
01.2019 - 08.2019
Created email marketing campaigns (Dotdigital)
Assisted in the coordinating of content delivery schedule for the web, digital and social plans
Wrote and uploaded industry specific articles/blogs
Sourced and created relevant imagery to accompany articles on LinkedIn and the website.
Assisted with the identification and tracking of keywords across the website to optimise SEO (SEMRush)
Created website performance reports using metrics from Google Analytics
Created detailed Data Sheets for products to ensure the website and catalogue content was up to date (Adobe InDesign)
Built pages and upload content to the website using the CMS (Umbraco)
Liaised with the translation agency to source copy in 3 languages and ensure coordinated web upload
Expedited project completion times due to the ability to multitask effectively under tight deadlines
Contributed to a positive work environment with strong interpersonal skills and proactive teamwork attitude, taking on other team members' work in earnest so the team could make targets
Marketing Coordinator
Burgoynes LLP
04.2018 - 12.2018
Liaised with external creative agencies and printers to create branded materials
Managed email marketing automation (Mailchimp)
Updated client information in the CRM
Edited content on website
Oversaw preparation of marketing copy, proof read press releases and articles and other collateral.
Performed market and competitor research
Analysed data extracted from the company’s internal record to create visual reports on our annual performance for clients
Created insight reports for each account to maximize customer outreach efforts and strengthen client relationships.
Marketing Assistant
HSSMI- The High Speed Sustainable Mng. Institute
06.2017 - 03.2018
Designed and produced a variety of high impact print & digital marketing material ie. Brochures, templates, banners, videos, presentations, social media, event materials, email signatures, infographics and other marketing projects for the wider departments when required
Took pictures of new starters, photographed events and edited videos
Managed content on the company’s website (WordPress)
Managed multiple social media channels; Twitter, LinkedIn and Facebook and maintained a social media calendar (Hootsuite)
Created content to post online to drive engagement through social media ie. Recruitment drive, fun facts, public company events (Adobe Illustrator, Photoshop & InDesign)
Assisted in the art working of digital content, design and graphics for the website and other digital media
Created and put together the company’s internal newsletter
Assisted in drafting press releases; proofreading and copy-editing blogs
Supported the Commercial Director and Marketing & Communications Coordinator with booking travel and diary management
Helped to organise events and conferences as well as coordinating material for exhibitions ie. Creating invitations, name badges, liaising with catering and managing RSVP’s.
Managed events and conferences on the day to ensure they run smoothly
Administrative duties ie. Raised PO’s, managed the job board online and added new starters to the company website
Maintained brand guidelines, QA'd all artwork and design work before printing or online publishing
Administrative Assistant
WQE- Wyggeston and Queen Elizabeth I College
05.2017 - 06.2017
Arranged travel, collated packs and seating plans for training days.
Managed filing system, entered data and completed other clerical tasks.
Reviewed incoming communications for urgency or importance; prioritized correspondence accordingly for executive review or action.
Education
BA (Hons) - Fashion Buying with Marketing
De Montfort University
Leicester, United Kingdom
07.2017
A Levels -
Coppice Performing Arts School
Wolverhampton, United Kingdom
06.2014
GCSE's -
The Royal Wolverhampton School
Wolverhampton, United Kingdom
01.2011
Skills
Adobe (Photoshop, Illustrator, InDesign, Premier Pro)
Microsoft Office (Word, Publisher, PowerPoint, Excel)
CMS (Umbraco 8, WordPress)
Mailchimp
Hootsuite
Google Analytics
SEMrush
Shopify
Accomplishments
De Montfort University - Student Ambassador & Course Representative
Coppice Performing Arts School -Peer Mentor
City of Wolverhampton College - Student Council Class Representative
The Royal Wolverhampton School - Lance Corporal in CCF
Adobe Skills
Photoshop
Illustrator
InDesign
Premier Pro
Microsoft Office Skills
Word
Publisher
PowerPoint
Excel
References
De Montfort University - Mrs Kaye Herriott, Marketing Lecturer, kaye.herriott@dmu.ac.uk
Burgoynes LLP - Debbie Tibber, Head of Marketing, debbie.tibber@burgoynes.com
HSSMI - Victoria Tewes, Commercial Director, victoria.tewes@hssmi.org
Luas Diagnostics - Brendan Farrell, CEO, brendan.farrell@luasdiagnostics.com