Jiayu Liu

I am passionated and results-driven fashion marketing professional with extensive experience in retail operations, visual merchandising, and brand strategy. With hands-on roles at renowned brands like Christian Dior, Maggie Wang, and Aesthetic Pill, I have developed a strong understanding of customer engagement, sales optimization, and luxury retail management. Skilled in executing in-store marketing campaigns, PR initiatives, and e-commerce strategies, I have successfully contributed to increased brand visibility and revenue growth. My expertise spans inventory management, POS systems, merchandising, and consumer behavior analysis, allowing me to create impactful shopping experiences that enhance brand loyalty. Having worked across global markets—including London, Paris, Shanghai, and Beijing—I bring a multicultural perspective to retail strategy and consumer insights. Proficient in Adobe Creative Suite, Microsoft Office, and industry analytics tools, I combine creativity with data-driven decision-making to drive retail success. I am eager to leverage my retail expertise to contribute to dynamic fashion brands, ensuring seamless customer experiences and strategic market positioning.