Jiayin Lu
London,United Kingdom
Summary
A highly skilled creative professional with expertise in digital photography, graphic design, and animation. Proficient in Adobe Photoshop and InDesign, with a strong visual aesthetic and rendering capabilities. Brings excellent time management and teamwork skills, along with customer service experience and Microsoft Office proficiency.
Experienced in 3D modelling and digital environments using Blender, Nomad Sculpt, and Unreal Engine, with a focus on immersive visual storytelling.
Educated in Singapore and the UK, I bring a cross-cultural perspective shaped by long-term international study and living experience. Committed to leveraging both technical and cultural fluency to drive creative projects forward and pursue continued growth in the digital design industry.
Overview
8
8
years of professional experience
8
8
years of post-secondary education
Work history
Freelance Photographer
Self-employ
London, England
06.2020 - 08.2025
- Work directly with clients to develop creative concepts and deliver tailored photography services, including art direction, styling, makeup coordination, and full production.
- Specializing in both digital and film photography, with strong skills in post-production, video editing, and graphic design.
- Built a diverse international client base through social media marketing on platforms such as Chinese TikTok (抖音), RED (小红书), and Instagram.
3D designer
Freelance
London, England
06.2025 - Current
- Managed multiple design projects across architectural visualization, product mockups, and conceptual modelling, balancing creativity with technical precision.
- Utilized Blender, Unreal Engine, and Nomad Sculpt to create high-fidelity 3D models, renderings, and immersive digital environments.
- Collaborated closely with clients throughout the design pipeline — from concept sketching and prototyping to final delivery — ensuring accurate realization of creative vision.
- Enhanced workflow efficiency by adopting emerging tools and optimizing cross-platform design techniques, including experimental use of 3D printing for physical prototyping.
Social Media and Creative Intern
SAPIENSI LTD
London, England
06.2023 - 12.2023
- Collaborated with the creative team on concept development and execution for fashion campaign shoots, product launches, and seasonal lookbooks.
- Assisted in planning and producing daily product photography and brand visual content, from pre-shoot preparation to final editing and delivery.
- Supported the social media team with content ideation, visual storytelling, and data-driven analysis to enhance engagement across platforms.
- Contributed to innovative strategies for new media marketing, combining aesthetics and performance insight to align with brand identity.
Photographer Assistance
Gyeon Lee
Guangzhou
06.2018 - 09.2018
- Collaborated closely with the lead photographer to conceptualize and prepare for various shoots, including creating mood boards with the team based on initial creative direction.
Supported on-set production by assisting with lighting, studio setup, prop management, and communicating with models as a translator when needed.
Contributed to social media outreach by translating content and helping to build deeper connections within the fashion and modeling industry on Instagram, based on previous collaborations.
Volunteer journalist
Lianhe Zaoba
Singapore
08.2017 - 09.2018
- Documenting images during the interviews
- Communicate ideas of the topics with the interview, and topic research; Help the team with interviews.
Education
Master of Arts - Photography practice
Goldsmiths, University of London
London 09/2024 -
Bachelor of Arts - Photography
University of Arts London
London 09.2020 - 08.2025
High School Diploma - IB Diploma
Canadian International School
Singapore 08.2017 - 06.2020
Skills
- Adobe Photoshop
- Adobe InDesign
- Editing Video
- Digital Photography
- Visual aesthetic sense
- Unreal Engine experience
- Blender software experience
- Graphic design
- Rendering techniques
- Animation techniques
- Lighting techniques
- WordPress customisation
- Time Management
- Customer Service
- Microsoft Office
- Teamwork
Websites
Languages
English
Advanced
Mandarin
Native
Cantonese
Native
Timeline
3D designer
Freelance
06.2025 - Current
Social Media and Creative Intern
SAPIENSI LTD
06.2023 - 12.2023
Bachelor of Arts - Photography
University of Arts London
09.2020 - 08.2025
Freelance Photographer
Self-employ
06.2020 - 08.2025
Photographer Assistance
Gyeon Lee
06.2018 - 09.2018
Volunteer journalist
Lianhe Zaoba
08.2017 - 09.2018
High School Diploma - IB Diploma
Canadian International School
08.2017 - 06.2020
Master of Arts - Photography practice
Goldsmiths, University of London
09/2024 -
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