Jiayi Liang
Summary
Marketing professional successful in campaign development and programme management. Forward-thinking and analytical in tracking markets and optimising strategies for best results. Excels at partnering cross-functionally to generate outstanding results.
Ambitious promoter and skilled people manager with a deep understanding of market trends and successful strategies to achieve sales and marketing results. Strengths include leveraging data to optimise approaches and capitalising on new opportunities.
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability to increase brand visibility and market share. Possesses excellent communication and customer service skills.
Overview
1
1
year of professional experience
Work history
Founder and Marketing Director (Marketer)
Shiyi Marketing Planning Centre, China
Shenzhen, Guangdong
11.2022 - Current
- Maximised branding exposure, customer traffic and sales by developing and executing effective marketing programmes.
- Directed ongoing market research that targeted key customer demographics and used information to proactively adjust future marketing plans.
- Developed and deepened professional relationships with vendors, negotiated contracts and monitored performance.
- Put together leading-edge digital marketing, social media and SEO strategies.
- Worked with customers to devise project scopes and managed ongoing milestones.
- Collected business requirements at all levels to set effective policies and make strategic decisions.
- Created and implemented traditional marketing campaigns.
- Planned and executed commercial events designed to boost campaign awareness.
- Optimised landing pages, social media posts and online copy for specific audiences.
Education
Bachelor of Science - Mathematics
University of Warwick
Warwick 09/2019 - 07/2022
Skills
- Market tracking
- Stakeholder relations
- Project oversight
- Campaign planning
- Sales strategies
- Budget development and management
- Corporate messaging
- Market positioning
- Social media expert
- Strategic thinker
- Creative and innovative
- Product marketing specialist
- Marketing plan development
- Organised and efficient
- Direct marketing campaigns
- Social media marketing
- Digital marketing
- Social media engagement
- Persuasive
- Relationship building
- Business case development
- Case study analysis
Languages
English
Native
Chinese (Mandarin)
Native
Chinese (Cantonese)
Fluent
Japanese
Advanced
Timeline
Founder and Marketing Director (Marketer)
Shiyi Marketing Planning Centre, China
11.2022 - Current
Bachelor of Science - Mathematics
University of Warwick
09/2019 - 07/2022
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