Heather Roye
Negril
Summary
Accomplished Sales Director with a proven ability to expand market share in the tourism and hospitality sector. Proficient at building strong relationships with key stakeholders. Committed to leveraging industry expertise to achieve measurable results and contribute to the overall success of the organization.
Overview
31
31
years of professional experience
Work History
Sales & Marketing Director
SANDY HAVEN RESORT
05.2012 - Current
- Managed Front Office, Reservations, and Weddings departments
- Fostered relationships with Online Travel Agents (OTAs) and promoted direct bookings
- Led digital marketing via smartphones and social media platforms
- Implemented social media apps to enhance marketing reach
- Collaborated on website redesign with web designers and PMS partners
- Organized site inspections and familiarization trips for travel agents
- Represented the hotel at local and international tradeshows and events
Sales & Marketing Director
SECRETS RESORTS & SPA
01.2010 - 05.2012
- Hired and developed dynamic, creative employees to maximize their potential
- Guided the team to achieve professional and financial goals
- Led strategic planning, advertising, PR, event management, product development, and sponsorships
- Oversaw Events, Groups, Conventions, Weddings, and Reservations
- Managed relationships with key tour operator accounts
- Prepared weekly sales reports and hosted site inspections and fam events
- Represented the organization at international tradeshows and events
Senior Sales Executive
RIU HOTELS & RESORTS
09.2006 - 01.2010
- Maintain and develop relationships with existing Tour Operator Accounts
- Prepare weekly Sales Reports
- Create reservations in a timely manner [24 hours]
- Do Site Inspections
- Making accurate, room cost calculations for local market, and providing customers with quotations for their stay
- Allocate Room Inventory in all categories for Tour Operators both locally and Internationally
- Representing the organization at trade show exhibitions, events and demonstrations, on the local level.
Sales & Public Relations Manager
COUPLES SWEPT AWAY HOTEL
09.2005 - 06.2006
- Responsible for the performance and development of the Sales Executives
- Assists in the development and implementation of marketing plans
- Conducts one-to-one review with all Sales Executives to build more effective communications, and to provide insight for the improvement of sales and activity performance.
- Coordinate programs for Community involvement
- Prepared weekly and monthly Sales Reports
- Continuously seek ways to improve sales/ occupancy
- Managed staff of around 8 employees, from various departments under the sales umbrella [including weddings and concierge]
Wedding Manager
THE RIU PALACE TROPICAL BAY HOTEL
09.2004 - 09.2005
- Dealt with the pre-wedding, wedding ceremony and post wedding procedures
- Ensure wedding guests were wowed with their picture perfect wedding experience
- Coordinated the critical wedding elements with relevant departments
- Plan and manage wedding details which includes extras not always included in wedding packages.
Sales & Marketing Officer
UGI Group Properties
01.2004 - 09.2004
- Responsible for optimum sales on a daily basis.
- Met with Travel Agents and Tour Operators
- Provided Site Inspections of property
- Attended Fam Lunches + Dinners
- Oversee Guest Services
- Coordinated Sales and Marketing programs to enhance business.
Front Office/Conference Services Manager
MARRIOTT FT.LAUDERDALE
10.2002 - 08.2003
- Responsible for daily Front Office Operations
- Ensure all daily, weekly and monthly Reports were provided for General Manager, Hotel Manager and Operations Manager in a timely manner.
- Responsible for enhancing positive Guest Relations
- Resolving guest queries and complaints
- Preparing conference facilities for group functions
- Coordinating to group needs, whether banqueting, meetings or so forth.
Owner/Managing Director
EXPRESSIONS BOUTIQUE
09.1995 - 09.2002
- Managed a total of six [6] staff
- Ensure sales were maximized on a daily basis
- Managed daily Operations and cash flow
- Check and maintain inventory control
- Ensure clients needs + satisfaction were met
- Responsible for providing a unique selling experience
- Ensure staff had a conducive environment for optimum sales.
Senior Reservationist
THE GRAND LIDO HOTEL
03.1994 - 10.1995
- Create daily reservations
- Prepared weekly + monthly Reports
- Resolve guest complaints in a timely and efficient manner
Education
M.Sc. in Business Administration (MBA) -
Nova Southeastern University
FL, USA01.2005
B.Sc. in Hospitality/Travel and Tourism Management (Major), with Minor Studies in Restaurant Management. - undefined
Florida International University
FL, USA01.2003
Associate Degree in Business Administration - undefined
Miami-Dade Community College
FL, USA01.1989
Skills
- Ability to maintain company standards, policies procedures
- Ability to prioritize organize work assignments
- Ability to motivate, supervise direct staff
- Ability to focus attention to details
- Microsoft Office 2016
- Sales, Marketing & Public Relations
- Creative and Design
- People and Organizational
- Problem Solving & Decision Making/ Crisis Management
- Verbal & Written Communication
- Leadership & Time Management
- Managerial
References
Available upon request.
Timeline
Sales & Marketing Director
SANDY HAVEN RESORT
05.2012 - Current
Sales & Marketing Director
SECRETS RESORTS & SPA
01.2010 - 05.2012
Senior Sales Executive
RIU HOTELS & RESORTS
09.2006 - 01.2010
Sales & Public Relations Manager
COUPLES SWEPT AWAY HOTEL
09.2005 - 06.2006
Wedding Manager
THE RIU PALACE TROPICAL BAY HOTEL
09.2004 - 09.2005
Sales & Marketing Officer
UGI Group Properties
01.2004 - 09.2004
Front Office/Conference Services Manager
MARRIOTT FT.LAUDERDALE
10.2002 - 08.2003
Owner/Managing Director
EXPRESSIONS BOUTIQUE
09.1995 - 09.2002
Senior Reservationist
THE GRAND LIDO HOTEL
03.1994 - 10.1995
M.Sc. in Business Administration (MBA) -
Nova Southeastern University
B.Sc. in Hospitality/Travel and Tourism Management (Major), with Minor Studies in Restaurant Management. - undefined
Florida International University
Associate Degree in Business Administration - undefined
Miami-Dade Community College
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