Jessie Parker
Overview
13
13
years of professional experience
3
3
years of post-secondary education
Work history
Senior Commercial Content Writer
Reach PLC
Bristol/Remote
07.2021 - 01.2024
- Research, writing and publishing to deadlines: Produced articles across all of Reach’s online titles (Bristol Live, Manchester Evening News, Wales Online, Daily Record, Liverpool Echo, Birmingham Live, and more) for a range of national and local clients, including Thekla, City of Bristol College, Warburtons, Wookey Hole, Tequila Rose, NHS, police forces, South Gloucestershire and Stroud College, Haven, and Cancer Research.
- Weekly column: Wrote and published a weekly column for Bristol Live that explored themes of singledom and stepping out of your comfort zone.
- Marketing and press campaigns: Produced successful marketing and press campaigns to deadlines that fitted the client’s brief while also working within Reach's house style. Utilised in-depth knowledge of packages and services available and worked closely with sales reps to upsell and create campaigns that most suited the client’s aims and budget.
- Working relationships: Built strong relationships with colleagues and managers to ensure a supportive and productive work atmosphere. I often volunteered to take on editor (manager) duties such as proofreading and legal checks when we were short staffed. Developed and retained strong external relationships with professionals from a wide range of sectors and focused on building mutually beneficial connections.
- Client relationships: Managed clients’ expectations and ensured great customer care at all times. Resolved any issues quickly while liaising with sales reps to retain clients.
- Working across departments: Worked closely with the videography and photography department to ensure a well-rounded communications strategy with high quality content.
- Expert knowledge: Implemented knowledge of media law, IPSO, and ASA guidelines to ensure copy was consistently accurate. Developed official Reach plc disclaimers around legally-contentious topics to ensure all colleagues could create copy that was safe to publish and upheld journalism ethics.
- Social media management and SEO: Created social media posts to establish high page views and initiated online conversations. Shaped headlines and lead text with SEO in mind to attract higher page views.
- Data capture: Efficiently captured data on page views, competition entries, and social media engagement to measure success and alter future approaches to workload.
- Time management: Managed editorial calendar to produce timely content. Worked to strict deadlines and managed own workload while picking up absent colleagues’ work at short notice.
- Diversifying my skillset: Undertook a month-long secondment to the Consumer Unit where I sourced content and products to review and ran live blogs for upcoming music events.
Freelance Publicist
The Book Publicist
10.2023 - Current
- Teamwork: Collaborated with authors to identify press opportunities.
- Generating ideas: Pitched engaging stories to The Book Publicist to gain coverage and publicity for their authors.
- Research, writing and publishing: Composed informative articles in the voice of authors to position them as 'experts' in a chosen field.
- Accuracy and time management: Produced well-written and factual content to tight deadlines.
- Working relationships: Built professional working relationships with a diverse range of individuals and groups. The bulk of this work was with neurodiverse authors and breathwork specialists who focus on creating neuro-inclusive workplaces.
Associate Producer and Communications Manager
the arc theatre company
, Cornwall
03.2021 - Current
- Created and managed The Arc website (thearctheatre.com).
- Assisted with budgeting and funding applications.
- Designed posters and managed social media posts.
- Organised and attended R&D days with a range of paid, student, and community actors.
- Involved in artistic discussions and planning the future of the company.
- Assisted with set design, scene changes, and rehearsals.
- Worked within a close-knit team in which every member's voice is valued.
Consumer Unit Writer
Reach PLC
Bristol/Remote
05.2022 - 05.2022
- Pitched article ideas to the editor.
- Sourced content and products to review and ran live blogs for upcoming music events.
- Produced content for major sites, including Manchester Evening News, Liverpool Echo, and Birmingham Live.
- Secured a total of over 201,000 page views in one month, with one story receiving 71,787 page views, with these figures rising in the months after.
- Implemented SEO optimisation through key words.
- Conducted research on assigned topics, generating comprehensive, factual content.
- Generated over £790 in one month via affiliate links, with this figure rising in the months after.
Proofreader
Bluemoon
Bristol/Remote
05.2021 - 06.2021
- Utilised subediting skills to proof and edit written work, ensuring correct spelling, grammar, punctuation and continuity throughout two titles: A Life on the Front Line by Colonel Tim Hambrook CBE and A Surveyor's Life by Chris Spencer.
- Advised Bluemoon employees on best practice and established a house style.
- Reduced copyright infringements through careful copy editing and cross-checking.
Editorial Assistant and Content Writer
Freelance
Bath, Bath and North East Somerset
03.2021 - 07.2021
- Pitched and introduced new blog series and wrote for target audience demographics and preferences.
- Sourced video content for Indigo Careers website and supervised video production team. Proofread and approved all videos before going live.
- Performed writing, editing and proofreading skills to produce and update error-free content for Careers 2022.
- Identified potential influencers and ambassadors suitable for brand.
Editorial Intern
Trotman Publishing and Indigo Careers
Bath, Somerset
03.2020 - 02.2021
- Utilised writing, editing and proofreading skills to produce and update engaging and error-free content for Careers 2021, Getting Into series, and HEAP 2022.
- Published regular articles on Indigo's blog.
- Liaised with customers and schools. Increased subscriptions by working closely with management and sales teams. Regularly set up new customer accounts and resolved customer complaints and queries.
- Added new data and notes to project tracking spreadsheets.
Assistant
Scryfa Publishing
Callington, Cornwall
01.2012 - Current
- Edited and designed a number of fiction and non-fiction titles.
- Subedited and proofread large-scale projects like Canon Michael Warner’s A Time to Build and the highly collaborative book, PZ77.
- Organised and coordinated a series of promotional events for PZ77 including the official book launch in 2022 and an appearance at Penzance Literary Festival 2023.
- Manage production of website construction and design, page content such as visuals, and text copy to improve navigation, enhance appearance and strengthen search engine rankings.
- Produce original photography for Scryfa products. Offer design and image editing support.
Publicity Assistant
Non-Fiction Publicist Lyndsey Mayhew
Bath, Bath and North East Somerset
01.2019 - 01.2020
- Curated content for website and social media.
- Produced engaging monthly newsletters.
- Wrote blog posts for published authors, researching topics related to their brand.
- Completed assigned work within deadlines and to high standards.
Social Media Manager
The Makery
Bath, Bath and North East Somerset
01.2019 - 01.2020
- Scheduled social media posts using Hootsuite in line with social strategy and increased community engagement with well-researched optimum posting times.
Social Media Team (Placement)
Prophet ERP – international food logistics company
, London
02.2019 - 02.2019
- Effectively managed all aspects of photography for the annual user convention.
- Worked closely with the social media manager and video director to capture the event.
Research Team (Placement)
Crimson Publishing
Bath, BAS
03.2019 - 03.2019
- Collaborated with Crimson's marketing team to produce publicity materials and press releases.
- Contacted journalists and social media influencers.
- Wrote advanced information sheets for Time Out London.
Education
BA - Creative Writing and Publishing
Bath Spa University
Bath07.2019
Certificate of Journalism -
Reach plc
UK 01.2022 - 06.2023
Prelim Media Law -
Reach Plc
UK 01.2022 - 06.2023
Interests
- Reading (current favourite books: A Christmas Memory by Truman Capote, On Connection by Kae Tempest, Self-help by Lorrie Moore, We Should All Be Feminists by Chimamanda Ngozi Adichie, Grief is the Thing with Feathers by Max Porter, The Guilty Feminist by Deborah Frances-White, Brokeback Mountain by Annie Proulx, Just Like You by Nick Hornby, The Way of Integrity by Martha Beck, Ultra-Processed People by Chris van Tulleken, and anything by Jane Austen).
- Sea and loch swimming.
- Music (current favourite artists: Emmy The Great, Grian Chatten, Tessa Violet, Jungle, Young Fathers, Lola Young, The Stone Roses, Thee Sacred Souls).
- Photography.
- Theatre and Dance (current favourite play: The History Boys by Alan Bennett).
- Walking (especially moorland).
- Sitting in nature.
- Travelling.
- Wooden boats.
Timeline
Freelance Publicist
The Book Publicist
10.2023 - Current
Consumer Unit Writer
Reach PLC
05.2022 - 05.2022
Certificate of Journalism -
Reach plc
01.2022 - 06.2023
Prelim Media Law -
Reach Plc
01.2022 - 06.2023
Senior Commercial Content Writer
Reach PLC
07.2021 - 01.2024
Proofreader
Bluemoon
05.2021 - 06.2021
Associate Producer and Communications Manager
the arc theatre company
03.2021 - Current
Editorial Assistant and Content Writer
Freelance
03.2021 - 07.2021
Editorial Intern
Trotman Publishing and Indigo Careers
03.2020 - 02.2021
Research Team (Placement)
Crimson Publishing
03.2019 - 03.2019
Social Media Team (Placement)
Prophet ERP – international food logistics company
02.2019 - 02.2019
Publicity Assistant
Non-Fiction Publicist Lyndsey Mayhew
01.2019 - 01.2020
Social Media Manager
The Makery
01.2019 - 01.2020
Assistant
Scryfa Publishing
01.2012 - Current
BA - Creative Writing and Publishing
Bath Spa University
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