Summary
Overview
Work history
Education
Skills
Timeline
Generic

Francis Tetteh Darpoh

London,Greenwich

Summary

Results driven Business Development Executive with proven record of success in devising effective Business-to-Business models to ensure success of strategic collaborations to meet business goals. Having worked with one of the leading commerce content monetisation affiliate agencies, I have built very positive relationships with some of the best publishers on the planet who are very influential to the success of any brand's affiliate marketing campaign. Ability to work closely with leading brands to ensure the success of their product launch and marketing campaigns by enhancing an efficient and mutually beneficial relationship with top publishers.


Overview

4
4
years of professional experience

Work history

Advertising Account Manager

Skimlinks, A Taboola Company
London
01.2025 - Current
  • Managing a portfolio of strategic enterprise advertisers and currently tracking at over 60% increase in advertiser revenue YoY.
  • Representing Skimlinks at key industry events within and outside the UK to build reputation and establish new business.
  • Reviewing and analysing data continuously to optimise advertisers strategies through marketing campaigns.
  • Pitching long and short-term publisher opportunities and closing high revenue deals with enterprise advertisers to support marketing campaigns.
  • Establishing relationship with senior management towards strengthening client relationship and unlocking growth opportunities.
  • Working with the Operations team to analyse data and ensure our programs are technically optimised for every campaign.
  • Identifying and coordinating new business opportunities towards revenue growth.

Publisher Development Executive

Skimlinks, A Taboola Company
London
03.2022 - 12.2024
  • Collaborated with Publisher Development team at Skimlinks to establish successful commerce content partnerships.
  • Negotiated over £1.5M in fixed fees and tenancies for top advertisers and agencies.
  • Secured competitive commission rates, resulting in over 20% year-on-year increase in publisher revenue.
  • Developed effective content strategy for growth, generating 40%+ revenue increase for enterprise advertisers.
  • Generated over £200k advertising budget from key marketing agencies within a quarter.
  • Coordinated key marketing events like Black Friday to ensure minimum 10% year-on-year performance growth.
  • Liaised with engineering and operations teams to maintain accurate and functional sale tracking systems.

Business Development Executive

Brunel University, Research Support and Development Office
London
11.2021 - 03.2022
  • Supported Business Development Managers in identifying high value and innovative SMEs for strategic partnerships with Brunel University.
  • Reviewed key features of SME research and innovation strategy development tools helping to raise over £1M in SME funding.
  • Identified best practice models for SME-University collaboration to enhance seamless processes and SME capacity building.
  • Reported outcomes from workshops, focusing on SME R&I needs and strategy development.
  • Provided administrative support for workshops and related activities, ensuring efficient coordination.

Community and Partnership Lead

ISUPREME Limited
Ghana
06.2021 - 08.2021
  • Worked directly with the Head of Growth to negotiate partnership agreements with Startups towards growth and sustainability of these Startups.
  • Negotiated Partnership agreements with Startup Incubators towards joint support for the growth and sustainability of Startups.
  • Devised an influencer marketing plan for the firm with the potential of a 30% increase in revenue.
  • Contributing to content creation to generate more engagement on client social media platforms.

Education

Master of Science - Corporate Brand Management

Brunel University
Uxbridge
03.2022

Bachelor of Science - Business Management

University of Cape Coast
Ghana
05.2018

Skills

  • Data Analysis
  • Business Presentation
  • Negotiation skills
  • New Business Acquisition
  • Product development support
  • Portfolio expansion
  • Marketing insights

Timeline

Advertising Account Manager

Skimlinks, A Taboola Company
01.2025 - Current

Publisher Development Executive

Skimlinks, A Taboola Company
03.2022 - 12.2024

Business Development Executive

Brunel University, Research Support and Development Office
11.2021 - 03.2022

Community and Partnership Lead

ISUPREME Limited
06.2021 - 08.2021

Master of Science - Corporate Brand Management

Brunel University

Bachelor of Science - Business Management

University of Cape Coast
Francis Tetteh Darpoh