Summary
Overview
Work history
Education
Skills
Certification
References
Timeline
Generic

Jessica Shergold

Waterlooville

Summary

Results-driven Digital Marketing Professional of over 8 years' experience in delivering high-impact marketing strategies In B2B, B2C and non-profit marketing segments. Highly experienced in SEO, PPC, email marketing and social media management, and having great reputation for increasing brand awareness, lead generation and campaign outcomes. Experienced in working with tools including Google Ads, WordPress, HubSpot, and Creative Suites by Adobe. Experienced in balancing creativity and data-driven insights to effectively deliver campaigns in fulfilling marketing and business requirements.

Overview

12
12
years of professional experience
2
2
years of post-secondary education
1
1
Certification

Work history

Marketing and Project Coordinator

Hampshire Flag Company
04.2023 - Current
  • Oversaw the content and performance of the company website, working closely with developers to fix usability issues and improve SEO fundamentals, resulting in a 12% increase in organic traffic over 4 months on one site.
  • Planned and launched monthly e-campaigns targeting both B2B and B2C segments, achieving average open rates of around 26%. This generated consistent quote requests from key sectors, including events and education.
  • Managed Google Ads campaigns with a £60,000 monthly budget, achieving a 20-25% improvement in click-through rates through regular performance adjustments.
  • Revamped the posting strategy across Facebook, LinkedIn, and Instagram, resulting in a more than 40% increase in post engagement and steady growth in followers over 6 months.
  • Supported the planning and execution of two national trade show stands and multiple local business shows, including the Shaping Portsmouth Annual Conference. Assisted with pre-event email campaigns and coordinated booth materials, contributing to valuable new business leads.
  • Managed the customer review process via Feefo and Google, encouraging satisfied customers to leave reviews, which helped improve the company's online reputation and increased review frequency.
  • Collaborated with in-house designers to develop product brochures, flyers, and exhibition materials, ensuring brand consistency.
  • Managed marketing project timelines, liaised with suppliers, and supported cross-functional communication to keep projects on track.
  • Assisted in maintaining marketing documentation required for ISO 9001 compliance audits.

Digital Marketing Executive

Shaping Portsmouth-Portsmouth
04.2021 - 02.2023
  • Managed multi-channel advertising campaigns to support sales objectives.
  • Devised creative strategies for highlighting programmes and promoting specific attributes.
  • Oversaw 20.81% growth in LinkedIn following and engagement over six months.
  • Evaluated campaign performance to optimise return on investment.
  • Assisted Head of Events with the planning and executing multiple prestigious events throughout the year, such as Business Leaders Group and the Portsmouth and Hampshire Cruise Business Event.
  • Developed marketing plans to support department strategies.
  • Networked with media and PR professionals to build campaign reach, for example, The News, Portsmouth, Express FM, Business Magazine, and other sources ranging from popular radio stations to independent PR companies.
  • Reviewed and proofread creative content, board reports and various collateral and verified brand compliance across all communication channels.
  • Analysed campaign performance, using result data to optimise strategies for future marketing projects which increased reach on social media by an average of 40%.
  • Facilitated successful programme promotion by designing effective new marketing materials.
  • Participated in weekly brainstorming meetings, contributing fresh and innovative ideas for upcoming marketing initiatives and branding efforts.
  • Scheduled social media posts with Hootsuite and promptly responded to customer messages on multiple social media platforms.
  • Coordinated email newsletter campaigns to reach target audiences weekly of roughly 2000 people.
  • Optimised SEO performance by researching and implementing high-quality content recommendations.
  • Created visual content for social media campaigns, focusing on meeting quality goals and maximising engagement.
  • Used Photoshop and InDesign to design unique creative infographics, flyers and business logos.
  • Developed engaging marketing and promotional materials to generate revenue and grow client bases.

Digital Marketing Assistant

DD Trading-Portsmouth
04.2017 - 02.2019
  • Ran the social media platforms for this business with great skill and competency.
  • Managed and maintained the new WordPress Website.
  • Maintained and extended online reach, which increased sales by 20% in 6 months.
  • Developed and executed digital marketing campaigns, including email, social media, and pay-per-click (PPC) advertising.
  • Conducted market research and analyzed customer data to improve campaign performance.
  • Developed and implemented content for digital channels.
  • Monitored and reported on the performance of digital marketing campaigns.
  • Created and distributed marketing materials, such as newsletters and promotional materials.
  • Assisted in the coordination of events.
  • Developed and implemented marketing strategies.
  • Stayed up-to-date with the latest trends and best practices in digital marketing.

Customer Service Advisor

Lambeth City Council-Portsmouth
09.2020 - 12.2020

Trainee Dispenser

Victory Internet Pharmacy-Portsmouth
02.2019 - 04.2020

Sales Assistant/Customer Adviser

DD Trading-Portsmouth
01.2014 - 04.2017

Education

Apprenticeship - Digital Marketing

City of Portsmouth College
Portsmouth
01.2022 - 03.2023

BTEC Level 2 - Health and Social Care

Havant and South Downs College
Portsmouth
09.2017 - 06.2018

Skills

Creative & Content Production

  • Adobe Creative Suite proficiency (Photoshop, InDesign, Illustrator, Premiere Pro, After Effects)
  • Graphic design expertise
  • Photography and video production/editing skills
  • Copywriting, storytelling and narrative development
  • Multimedia content optimisation tailored to each platform

Digital Marketing & Communications

  • Social media platforms management (Instagram, TikTok, Facebook, LinkedIn, X)
  • Social media advertising
  • Email marketing campaigns
  • Content marketing strategies
  • Public relations and media communication
  • Community and stakeholder engagement

Strategy & Optimisation

  • Digital marketing strategies
  • Campaign development and execution
  • Search engine optimisation (SEO)
  • Website optimisation techniques
  • Data analytics and reporting
  • ROI analysis

Project & Technical Skills

  • Project management capabilities
  • Event planning and management
  • WordPress development and website content updates
  • Content scheduling tools (Hootsuite, Meta Business Suite)
  • Google Ads expertise (5 years)
  • E-commerce platform knowledge

Certification

  • HubSpot Social Media Marketing
  • Hubspot SEO
  • Google Fundamentals of Digital Marketing
  • HubSpot Content Marketing
  • HubSpot Email Marketing
  • First Aid Qualified
  • Mental Health and Suicide First Aid Qualified

References

References available upon request.

Timeline

Marketing and Project Coordinator

Hampshire Flag Company
04.2023 - Current

Apprenticeship - Digital Marketing

City of Portsmouth College
01.2022 - 03.2023

Digital Marketing Executive

Shaping Portsmouth-Portsmouth
04.2021 - 02.2023

Customer Service Advisor

Lambeth City Council-Portsmouth
09.2020 - 12.2020

Trainee Dispenser

Victory Internet Pharmacy-Portsmouth
02.2019 - 04.2020

BTEC Level 2 - Health and Social Care

Havant and South Downs College
09.2017 - 06.2018

Digital Marketing Assistant

DD Trading-Portsmouth
04.2017 - 02.2019

Sales Assistant/Customer Adviser

DD Trading-Portsmouth
01.2014 - 04.2017

Similar Profiles

Create profile
Jessica Shergold