Jessica Roux
Warwickshire
Summary
Driven marketing professional with flair for creativity and strategic planning, bringing strong analytical skills and exceptional communication abilities. Proven talent in brand management and digital marketing, capable of leading cross-functional teams to deliver innovative campaigns. Ready to drive impactful marketing initiatives that enhance brand visibility and growth.
Overview
16
16
years of professional experience
2006
2006
years of post-secondary education
Work History
UK Marketing Manager: St~Germain & Bacardi Whisky
Bacardi Martini ltd
London, UK
08.2023 - 11.2024
- Managed high value, accessible luxury brands for the UK business which are important for growing the overall company Gross Margin and delivering on long- and short-term goals.
- Developed marketing strategies for effective brand positioning.
- Analysed competitors' activities, keeping abreast of industry dynamics
- Used insights and data to identify brand needs and opportunities and then created strategic, integrated annual plans for multiple brands to maximise the opportunities.
- Marketing Campaign Management from start to end, working as a part of a high performing local, regional and global team.
- Created PR and social influence plans. Working closely with agencies from briefing, influencer selection and contracting, to direction, management, approval and boosting of content aligned with KPI deliverables and long term brand goals.
- Enhanced brand awareness by devising creative 360 º plans
- Established a partnership with Friexenet, fostering company and brand reputation to allow for effective and efficient activation in the on and off premise
- Aligned marketing objectives with business goals, ensuring coherent strategy implementation.
- Brilliant presentation skills. Confident presenting to internals to build brand love, awareness and alignment and externally to build belief and desire
- Driving and delivering high growth and high profitability; having hard conversations to ensure we are growing our brands in the right way for long term profitable growth
- Worked closely with commercial stakeholders to align on challenging KPI’s for the sales team to support the wider brand plans and business objectives.
- Integrated Teeling Irish Whiskey into the UK business through strategic commercial and brand planning, liaising with commercial stakeholders to ensure all departments were trained on the brands, clear on brand positioning, priorities and commercials of the brand as well as the plan for launch and beyond. Cultivated strong relationships with partners and key stakeholders within the Teeling Whiskey Company, regularly updating and aligning with them on integration performance.
- Build P&Ls for new products ensuring the value proposition is beneficial for the company, customer and consumer.
- Managing and devising regular multi-channel product launch plans for limited edition and exceptional cask malts for successful market entry and uptake.
- Oversaw event management duties, driving brand awareness and desire while delivering memorable experiences for attendees.
- Liaised with UK and European Managing Directors to discuss budgetary and operational needs and goals for St~Germain ultimately securing double investment vs last year to support and prioritise fast, profitable brand growth.
- End to end budget management, ensuring the timely and efficient spend of marketing budget
- Leading and working as a part of a committed and dedicated team focused on delivering exceptional brand results aligned to the company goals.
- Drove high-performance within my direct and indirect team through challenging feedback, consistent coaching and support while allowing the freedom to be creative.
Customer Marketing - On Trade Channel Lead
Bacardi Martini ltd
07.2021 - 08.2022
- Creating and implementing the Customer Marketing strategy for the UK On Trade
- Developing and implementing a first in the UK, Customer Marketing strategy for our Spritz Portfolio brands
- Leading a team of four professional, creative Customer Marketing Managers
- Creating a team environment that fuels creativity and has Primo development at the heart
- Interviewing and hiring excellent Customer Marketing Managers when necessary
- Supporting the development and localisation of below the line activation toolkits (both as a lead on brands during vacancies and through supporting the team) on a day to day basis as well as a part of the IAP process
- Working with, and enabling, the team to create and execute with excellence, focused, effective and efficient Customer Marketing plans across all key on trade fascia's
- Building long term relationships with key stakeholders, internally and externally
- Working as a part of the On Trade Leadership Team within the UK to drive the Customer Marketing agenda and ensure connectivity at all levels
- Below the line agency management and briefing
- Management of the full Customer Marketing On Trade A&P budget
- Management of teams annual T&E budget
Customer Marketing Manager - Off Trade
Bacardi Martini ltd
02.2020 - 07.2021
- Leading the development and implementation of the below the line plan for Bacardi in the Off Trade and across all brands within Asda, Morrison's and Costco
- Full involvement in the IAP process for Bacardi, considering the Off Trade but also taking inspiration from my wider company experience in the On Trade
- Managing the external relationship with Asda, Morrison's, Costco and their relevant agencies
- Managing key stakeholder relationships, internal (Off Trade Director, Managing Director, Brand and Marketing teams as well as wider commercial teams) and external (Asda buying and Marketing teams)
- Working closely with the Key Account Managers for the relevant customers to ensure we go to the customer as one team
- Providing full M&E of all key activations
- Management of the annual A&P budget for Asda, Morrison's and Costco as well as the total Bacardi budget for the Off Trade
- Below the line agency management and briefing
- Supporting the wider team professionally
Customer Marketing Manager - On & Off Trade
Bacardi Martini ltd
01.2017 - 10.2018
- Working closely with Asda across all Bacardi brand needs
- Forcing me to think outside of the box to make maximum impact and champion brands that weren't a few sales team focus
- Working closely as a part of a very small team necessitating an all in approach
- Managing the full A&P budget across the On and Off Trade for my relevant brands
- Launching Martini Fiero in the UK alongside the Consumer Marketing Team
- Defining the key cities and customers to target
Junior National Account Manager - Sainsbury's
Bacardi Martini ltd
01.2016 - 01.2017
- Managing White Spirits (Bacardi, Bombay Sapphire and Grey Goose) and RTD’s
- Led, planned and managed Brand Planning Days with the customer to sell in our activation plans
- Managing key stakeholders both internally (Off Trade Director, Finance, Marketing and Brand teams) and externally (Buying and Marketing team within Sainsbury’s and agency contacts)
- Developed and implemented activation plans within Sainsbury's and led the process from start to finish including measuring ROI
Customer Development Executive
Bacardi Martini ltd
Leicester
01.2015 - 01.2016
- I managed the Leicester territory as my first role for Bacardi
- The area had been vacant for a number of years and there were many unhappy customers
- A key part of my role initially was to build trusting relationships with these accounts by using the Bacardi portfolio to close gaps in their offerings and to ensure I always delivered what I said I would
- Throughout my time on the area, I built some lasting relationships which drove new business and allowed me to consistently achieve and exceed my targets
- I delivered growth to the area by selling in the relevant products and supporting them through POSM, events and training
Customer Development Executive
Ciba Vision
East Midlands
05.2009 - 01.2013
- I managed a large territory of Opticians for Ciba Vision, both independent and regional accounts such as Boots Regionals
- My role was to develop the accounts in to profitable Ciba Vision-loyal customers using our portfolio of contact lenses
- I supported the sell in of these products through staff training, events, POSM and activations to drive sales (such as driving free trial of contact lenses for glasses wearers)
- In a large sales force of over 60 members, I was consistently in the top 5 performers, always hitting and exceeding my targets for volume, new business and area value
Education
BSC - Business & Marketing
Lancaster University
Lancaster, LANSkills
- Team leadership
- Great presentation skills
- Sales and commercial understanding
- Marketing plan and campaign development and management
- Marketing budget management
- Brand-building strategies
- Strategic thinker
- Creative and innovative
Timeline
UK Marketing Manager: St~Germain & Bacardi Whisky
Bacardi Martini ltd
08.2023 - 11.2024
Customer Marketing - On Trade Channel Lead
Bacardi Martini ltd
07.2021 - 08.2022
Customer Marketing Manager - Off Trade
Bacardi Martini ltd
02.2020 - 07.2021
Customer Marketing Manager - On & Off Trade
Bacardi Martini ltd
01.2017 - 10.2018
Junior National Account Manager - Sainsbury's
Bacardi Martini ltd
01.2016 - 01.2017
Customer Development Executive
Bacardi Martini ltd
01.2015 - 01.2016
Customer Development Executive
Ciba Vision
05.2009 - 01.2013
BSC - Business & Marketing
Lancaster University
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