Jessica Falk

Member of the Senior Leadership Team

• Lead and develop a high-performing Nordic account management and sales organization, managing seven senior managers across the region. Overseeing a portfolio with portfolio of USD 350 M.
• Own full P&L responsibility for the Nordic Corporate Card, Business Travel, Meetings & Events, and B2B spend portfolios.
• Define and execute regional business strategy, driving operational efficiency and sustainable growth across corporate client programs.
• Strategically grow and retain complex corporate client relationships, strengthening long-term partnerships and increasing share of wallet.
• Lead cross-functional collaboration across credit, implementation, underwriting, risk, compliance, customer service, and product development to deliver best-in-class client solutions.
• Negotiate contract renewals and lead RFP processes, securing commercially favorable terms and long-term client commitments.
• Analyze client performance data and market trends to identify insights and develop targeted account strategies that drive revenue growth.
• Lead quarterly business reviews with key accounts, promoting transparency, performance tracking, and identification of growth opportunities.
• Maintain close executive-level client relationships through regular customer engagement and on-site visits.
• Partner with product development teams, translating client feedback into innovation and continuous service improvement.
• Stay current on market dynamics, regulatory developments, and technological advancements impacting corporate payments and travel.
• Sponsor and drive the Nordic transformation program (since 2023)
• Awarded EMEA Colleague Award – “Do It the Right Way” (2025)

Member of the Senior Leadership Team

• Defined and executed end-to-end marketing strategy, with full ownership of KPIs, performance tracking, and commercial impact.
• Led and developed a marketing organization with five direct reports, driving high performance and clear accountability.
• Optimized sales and marketing operations for leisure travel, improving operational efficiency and conversion across channels.
• Owned brand strategy, positioning, and PR/communications to strengthen market presence and customer engagement.
• Led partnership and supplier management, building strategic alliances to support growth and enhance customer offerings.

Member of the Senior Leadership Team

• Led and executed end-to-end marketing, communications, and e-commerce strategy aligned with overall business objectives.
• Managed and developed a team of five direct reports, fostering performance, accountability, and capability growth.
• Drove multi-channel development across retail, e-commerce, and customer service to deliver a consistent and effective customer journey.
• Played a key role in the transformation program following Alloffice’s acquisition of Ocay, supporting integration and change management initiatives.
• Coordinated with external agencies to deliver high-impact advertising and campaign materials across print and digital channels.
• Led the company website redesign, significantly improving user experience and doubling online traffic.
• Continuously monitored market trends and competitive dynamics, translating insights into actionable marketing and business strategies.

Member of the Senior Leadership Team

• Led sales and marketing for the Nordic Accident & Health portfolio, with full responsibility for regional growth and performance.
• Managed eight direct reports and provided strategic leadership to 200 outsourced sales agents, overseeing a portfolio with CV of USD 51M.
• Defined and executed sales and marketing strategy, driving customer acquisition, product expansion, and sustainable portfolio growth.
• Held full P&L accountability, including budgeting, forecasting, and execution against commercial targets.
• Drove lead generation and customer segmentation strategies to improve conversion and channel effectiveness.
• Led product development initiatives and strengthened partner and client relationship management.
• Ensured all sales and marketing activities complied with applicable laws, regulations, and internal compliance frameworks.
• Aligned closely with internal stakeholders across claims, customer service, underwriting, pricing, legal, and compliance to ensure end-to-end delivery and governance.

• Led the Direct-to-Consumer organization in Sweden, managing five direct reports and 70 sales agents, with responsibility for a SEK 80M portfolio.
• Owned end-to-end marketing, sales, distribution, and product development strategy for the consumer insurance business.
• Held full P&L accountability, including budgeting, forecasting, and performance management.
• Oversaw customer service operations and SLA performance to ensure high-quality customer experience and retention.
• Managed strategic relationships with partners and outsourced service providers to support scalable growth.
• Served as a member of the compliance and risk management committee, ensuring adherence to regulatory and internal governance standards.
• Selected for and completed a 12-month Talent Management Program, focused on leadership development and succession readiness.

• Held overall responsibility for Silentium’s key account Telia, covering both B2B and B2C segments.
• Drove client management and operational efficiency to support sustainable growth and service quality.
• Owned account sales performance and expansion initiatives, managing a SEK 25M portfolio.
• Defined and tracked sales KPIs, leading cross-functional project management initiatives.
• Planned and executed sales and marketing campaigns to drive acquisition and upsell.
• Managed lead generation activities, sales pipeline development, and conversion performance.
• Led commercial negotiations and managed contracts and agreements.
• Delivered training and ongoing education for sales agents, including quality assurance and performance follow-up.

• Managed a diverse portfolio of B2B and B2C clients with a total contract value of SEK 35M.
• Held full P&L responsibility, including budgeting, forecasting, and margin performance.
• Planned and executed sales and marketing campaigns to drive growth and retention.
• Led RFP processes and negotiated commercial agreements.
• Defined, monitored, and improved quality assurance frameworks and sales KPIs to ensure consistent performance and delivery.

• Led sales of consumer insurance products across the Nordics, managing six outsourced sales sites and 120 sales agents.
• Owned budgeting, forecasting, and execution against commercial targets.
• Held full P&L accountability for new sales, portfolio expansion, and customer retention.
• Managed partnerships with external sales providers, including sourcing, negotiation, and contract management.
• Led campaign planning, execution, and KPI tracking to optimize sales performance and ROI.
• Coordinated training programs to strengthen product knowledge and sales effectiveness across sales teams.
• Managed customer escalations and complaints, ensuring timely resolution and high customer satisfaction.
• Oversaw after-sales support services to drive retention, repeat business, and long-term customer value.
• Monitored individual and team performance, providing structured feedback and coaching to continuously improve results.