Jessica Criddle
Summary
Product professional with more than 15 years experience in driving product vision, strategy, and execution. Track record of success in autonomously improving and launching user focused, high quality, scalable, digital products and services. Approach based on agile methodologies, lean thinking, evidence based insights and data. Broad range of product experience gained from start-ups to enterprises including contract and permanent roles across SaaS, eCommerce, b2b, b2c, travel, lifestyle plus online lottery.
Overview
2025
2025
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Product Achievements
Key
- Analysed market trends using customer data, research, market reports and regulations.
- Collaborated with sales, marketing and support teams to launch products on time and within budget.
- Fostered cross-functional collaboration to drive innovation and efficiency.
- Collaborated with cross-functional teams to develop feasible solutions for product evolution.
- Leveraged expertise in agile processes to support effective resource allocation.
- Tracked performance and user engagement, reporting performance KPIs to stakeholders.
Product Manager
Gaming1
London
05.2020 - Current
- Supporting companies of all sizes and stages to develop existing products or take new products to market by applying agile & lean principles, rapidly iterating and measuring results.
- Fostered cross-functional collaboration to drive innovation and efficiency.
- Collaborated with sales, marketing and support teams to launch products on time and within budget.
- Monitored market trends and competitor performance and analysed gaps to update promotional strategies and maximise sales.
- Led cross-functional teams in developing, testing and launching new products.
- Increased revenue by launching new product lines.
Product Consultant
International Advisory, Products and Systems (i-APS)
06.2022 - 12.2022
- With strong leadership skills, led the build and launch of the KAPinsights product resulting in it being used by a range of NGOs as part of a still ongoing Beta phase
- Developed the value proposition, vision, strategy, success metrics and fed into a business case
- Built and maintained strong relationships with NGOs during requirements gathering phase which was fed into a value driven prioritised product backlog
- Strongly led a team of data analysts, engineers and AI experts to build the product
- Coached and trained the new product manager to confidently take over post Beta launch.
Product Consultant
Welsh Government, Wales (via BoxUK agency)
11.2020 - 05.2022
- Led & executed the strategy, optimisation and improvement of a wide range of business to business (B2B) and business to customer (B2C) web apps incl
- End to end launches
- Increased customer acquisition rate by analysing and prioritising features based on techniques incl
- Cost of delay, return on investment (ROI) plus micro and macro KPIs
- Championed product innovation by introducing client product roadmapping sessions where strategic decisions were based on a combination of user feedback, competitor insights, analytics data, findings from completed hypothesis and business objectives.
Senior Product Manager
Giant Swarm, Germany - SaaS Cloud Services Start-up
12.2018 - 10.2020
- Drove the success of the Amazon Web Services (AWS) Service as a Software (SaaS) product resulting in key clients Adidas & Vodafone renewing their 2 million euro contract for a further 2 years
- Dramatically improved the customer acquisition funnel by optimising the key customer journeys based on analysis of key data, customer interviews and thorough competitor analysis leading to a 50% increase in client free trial to paid trial conversions
- Became a product expert resulting in regular attendance at client events and conferences to present, network, gain insights and complete competitor analysis
- Advocated agile ways of working to the wider company and product teams leading to improved communication, dependency management and consistency in ways of working.
Product Manager
LottoMart, Gibraltar - Lottery Games Start-up
09.2016 - 11.2018
- Heavily supported the Founder by successfully turning a pre-launch app idea into an operational success resulting in submission to the IOS app store which was approved within 48 hours followed by 30,000 registered users within 3 months of launching the MVP
- Built & translated the vision, value proposition and unique selling points (USPs) into a value driven product backlog divided into beta, soft and hard launches resulting in a short release release to market time of 8 months
- Collaborated closely with all functions to define the gamification and monetisation of the app whilst allowing for strict know your customer (KYC), compliance and risk regulations
- Collaborated with marketing to build compelling campaigns and branding which aligned to the customer acquisition funnel by conducting in-depth competitor analysis to exploit market weaknesses
- Improved collaboration, organisation and conflict by skillfully coaching and rolling out and agile & lean ways of working, tools, and techniques to the team and company.
Product Consultant
eDreams, Barcelona - Travel App
02.2016 - 08.2016
- As part of a team of consultants, drove eDreams digital & agile transformation
- Trained, coached, and mentored newly formed cross-functional teams in agile ways of working resulting in a decrease in lead time from features conception through to release
- Built and rolled out an enterprise level roadmap for all teams in the travel department resulting in improved dependency and release management
- Introduced evidence based product backlogs which made use of business intelligence data
- Supported Product Managers by helping to define and align their product visions, goals, and Key Performance Indicators (KPIs) to the department, company and acquisition strategy.
Product Manager
Swarovski, Austria - Luxury Crystal Jewellery
06.2015 - 12.2015
- Successfully launched from end to end the ‘gifts’ section of the Swarovski website
- Drove value by ensuring the epics and user-stories were linked to the product and company vision, goals and Objectives & Key Results (OKRs) resulting in a short product launch time
- Ensured quality by introducing testing acceptance criteria and testing gates
- Developed, delivered and presented a thorough product innovation strategy to executives which was then translated into a post launch roadmap
- Collaborated closely with marketing to ensure the customer acquisition funnel was aligned to the marketing campaign.
Product Owner
Entain, Gibraltar - Sports Betting & Gaming
06.2011 - 04.2015
- Owned the success of the ‘Foxy Bingo’ product leading to Line Management responsibilities
- Increased the Bingo streams ROI by improving the cross sell experience by working closely with UX, analysing insights from customer journeys and introducing split testing
- Launched a points led loyalty programme by working closely with marketing and finance resulting in an increased in conversions by 20%
- Strongly led the cross-functional agile product team, which spanned across Gibraltar, Spain, India and Austria, to deliver successful products
- Reduced technical debt by driving a technical debt roadmap stream & prioritisation method.
Senior Product Manager
Admiralty, Taunton - Maritime Charts & Services
09.2006 - 05.2011
- Won a place on the graduate training scheme and gained invaluable experience through placements across the departments from Marketing, Strategy, IT & Account Management
- Promoted from graduate to chief executive to the CEO which involved working closely with and shadowing him including attending and contributing to board meetings
- Success in the role led to been awarded a key strategic project ‘external print on demand’ with the aim of rolling out digital printable charts to all the 120 global distributors
- Successfully end to end launched this innovative B2B SaaS product which resulted in an increase of nautical chart sales by 60%.
Education
MSc Technology Management -
Open University
09.2016 - 06.2018
BSc Economics and Critical Thinking -
Southampton University
09.2003 - 06.2006
Skills
- Complex negotiations
Certification
- something
- something
- something
- something
Affiliations
- something something something
References
References available upon request.
Application Knowledge
- here
- here
- here
- here
- here
- here
- here
Languages
English
Native
Spanish
Advanced
Timeline
Product Consultant
International Advisory, Products and Systems (i-APS)
06.2022 - 12.2022
Product Consultant
Welsh Government, Wales (via BoxUK agency)
11.2020 - 05.2022
Product Manager
Gaming1
05.2020 - Current
Senior Product Manager
Giant Swarm, Germany - SaaS Cloud Services Start-up
12.2018 - 10.2020
MSc Technology Management -
Open University
09.2016 - 06.2018
Product Manager
LottoMart, Gibraltar - Lottery Games Start-up
09.2016 - 11.2018
Product Consultant
eDreams, Barcelona - Travel App
02.2016 - 08.2016
Product Manager
Swarovski, Austria - Luxury Crystal Jewellery
06.2015 - 12.2015
Product Owner
Entain, Gibraltar - Sports Betting & Gaming
06.2011 - 04.2015
Senior Product Manager
Admiralty, Taunton - Maritime Charts & Services
09.2006 - 05.2011
BSc Economics and Critical Thinking -
Southampton University
09.2003 - 06.2006
Product Achievements
Key
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