Jessica Collins

Professional Profile

I am a highly ambitious, results and relationships driven media and partnerships professional with a proven ability to wear many hats across B2B sales, PR, communications, editorial writing, content creation, and strategic marketing, especially within the fast paced and complex iGaming and Sports Betting industry.

I’m outgoing and confident in my voice, thriving at the intersection of commercial leadership and creative storytelling, blending journalistic precision with a sharp promotional mindset to deliver bespoke campaigns including brand awareness, executive personal branding reports, lead and demand generation, and nurturing long-term strategic partnerships and client relations.

My expertise extends far beyond traditional media sales or partnership management. I lead strategic partnership development and management, acting as the main point of contact for media requests and partnership negotiations. Skilled at building and nurturing strong, long-term client and partner relationships across iGaming, tech, and lifestyle sectors, I deliver tailored marketing and collaboration solutions that align with client objectives and drive measurable business growth.

At my most recent role as Director of Media and PR at iGaming Enquirer, I introduced and spearheaded the launch and growth of a new iGaming vertical, scaling the operation from concept to execution. I introduced automated lead generation strategies on LinkedIn and Telegram, secured flagship clients, and led multi-channel marketing campaigns including thought leadership, webinars, executive Q&As, web articles, and bespoke advertisement packages. I successfully negotiated barter and sponsorship deals, managing full campaign lifecycles to maximize brand visibility and ROI. This hands on experience directly mirrors the demands of a Head of Partnerships role, where negotiation, strategic deal-making, and collaborative leadership are paramount.

I am equally comfortable developing and executing comprehensive content strategies, from creating bespoke narrative briefs aligned with client brand guidelines and initiatives, to producing feature articles and thought leadership pieces that position brands and individuals as trusted voices in their sector. Whether leading brand awareness campaigns or managing crisis PR to protect and elevate reputation, I bring strategic clarity rooted in a deep understanding of iGaming’s regulatory and market landscape.

With a strong marketing and communications foundation, I am highly knowledgeable in market segmentation and targeting strategies across key iGaming regions including LATAM, Europe, Asia, and emerging markets. I ensure every client, no matter their region or vertical, from sports betting and casino to crypto and emerging tech, is seen, heard, and strategically positioned for success.

My career is built on strong relationships, consistently engaging with C-level executives including CEOs, CMOs, and directors. I actively cultivated partnerships with major players such as SiGMA, NEXT.io, Clarion Events (ICE Barcelona and iGB), and more. Being the sole representer for my company. At the industry events, I bartered to become the Official Media Partner, deepened connections, negotiate collaborations, and drive revenue opportunities. At SiGMA Malta, as the media partner, I conducting recorded interviews with key clients like Entain and Blocksport, creating bespoke Q&As strategically positioned around the clients’ event presence, as well as producing an on brand SiGMA special edition publication. At NEXT.io, I engaged clients in a more relaxed, community setting, conducted interviews with Global Head of Marketing at NEXT.io as well as clients that were exhibiting the event as part of broader campaign activations.

Additionally, I bring valuable B2C consultancy experience that broadens my perspective and enhances adaptability when crafting partnership strategies for diverse audiences. I frequently facilitate 1:1 client introductions to unlock additional value and grow networks, thriving as a connector who builds meaningful, mutually beneficial, and long-lasting partnerships. I’ve also developed strong relationships with other media companies that are happy to facilitate promotion if B2C audience is required eg; meme page promotion.

Whilst working at what’s considered an established media company, I embraced a startup mentality, operating within a small, agile team that demanded creativity, versatility, and commercial sharpness. I successfully positioned iGaming Enquirer as a competitive force in a saturated market by staying adaptable and consistently delivering standout value. Whether working with enterprise-level clients or startups with limited budgets, I always found commercially sound solutions. In cases where clients lacked direct budgets for campaigns, we operated through co-branded sponsorship where I was being directly introduced to their trusted vendors and long-term partners to explore strategic advertising opportunities. I was fully trusted to lead these discussions, manage the relationships, and ensure that all parties were equally represented and aligned, creating articles and campaigns that were collaborative, valuable, and mutually beneficial.

My background spans various industries including tech, supply chain, and lifestyle, underscoring my ability to learn fast, adapt quickly, and sell effectively in any environment. I see myself as strong a problem solver and a challenger who thrives on overcoming obstacles and exceeding expectations.

I am also no stranger to public speaking and being the voice behind initiatives I undertake, confident and never camera shy. I bring strong marketing fundamentals, email marketing, social amplification, event promotion, and expert negotiation, combined with a disciplined work ethic and entrepreneurial mindset. I’m known for my competitive drive, I push myself to exceed goals while fostering a supportive, “cheerleader” mentality within teams. Independent and self-sufficient, I bring energy, resilience, and a forward-thinking approach to every project and partnership I lead.

I’m naturally driven and take pride in leading by example, but I also care deeply about the people I work with. I’m independent and self sufficient but also a team player at heart, someone who genuinely wants to see others succeed and isn’t afraid to roll up their sleeves to support a colleague. I thrive in environments where ideas are shared openly, and where trust and mutual respect underpin everything. Whether I’m leading a project or contributing as part of a team, I bring curiosity, kindness, and a people-first mindset to every opportunity. I always lead with empathy, warmth, and a desire to do right by others.

About Me

I’m a big believer in the whole “find what you love and you’ll never work a day in your life”, and honestly, I consider myself lucky because I stumbled into an industry that lights me up every single day. I’m ambitious and tenacious, moved to the UK solo at 15, and have built everything from the ground up. While I’m confident and independent, I truly thrive being around people, collaboration and connection fuel my energy just as much as my own drive does.

Lately, I’ve fallen hard for chess. It’s all about strategy and thinking ahead, skills I apply daily, both in work and life. I’m also a quiz night devotee (bring on the trivia) and love diving down rabbit holes off conspiracy theories or Greek mythology just for fun. Keeps things interesting and my brain sharp! I’m a lifelong learner, naturally curious, and always open to new ideas and ways of thinking.

Musically, I’m completely agnostic, which basically means I’ll vibe to anything from house and jazz to country, depending on the night. When I’m off the clock, you’ll find me on the tennis court or smashing birdies in badminton. Yoga and Pilates keep me balanced, and I practice both daily. I’m part of the 5am club, early riser, mindful-ish (I won’t pretend I don’t scroll my phone first thing), and a serious foodie. Cooking for people in my life is my love language. Nothing beats good food, good company, and great conversation. I love trying new things and hobbies, lately I’m pretty obsessed with baking.

At home, I’m a proud cat mom to two fluffy ragdolls, Buddy and Delilah, who often join me for cozy nights in with a chick flick or a good book, and occasionally make cameo appearances on client calls. Sports fan through and through, it goes with the industry! I’m an F1 fanatic (Team Papaya forever), and I keep the sports channels on constantly, always up to date with the latest races and games. I love mixing work and passion, whether it’s attending horse races, meeting clients for brunch in London’s NED, or soaking up the energy of the industry.

I live by my calendar and I’m always on the go, client calls, webinars, everything color-coded, of course. I’m a Zoom nomad, hopping cafe to cafe to keep client chats fresh. Good coffee and Red Bull are definitely the way to win me over, basically the way to my heart. If you’ve seen me in action at the industry events, I’m essentially a walking Red Bull commercial, just waiting for that sponsorship deal*

I love challenging myself and trying new things, whether it’s paddle boarding, or exploring new places. I believe it’s when we step out of our comfort zones that we truly thrive. I’m fiercely curious, adaptable, and ready to build something real. I want a long-term role where I’m not just a cog in the machine but part of a family that values growth, energy and connection. Because when you love what you do, it’s not work, it’s life.

Entain
Director of Gaming Revenue Baltics & Nordics
Steve Degiorgio
steve.degiorgio@entaingroup.com
+356 7977 4143

Pragmatic Play
Head of Content
David Bell
david.bell@pragmaticplay.com

Head of Affiliates
Anastasios Ioanidis
anastasios.ioannidis@pragmaticplay.com

iBet & Apex Platform
B2B Sales and Accounts
Sharon Agimal
sharon.agimal@igamingplatform.com

References

Anthony Marshall
CEO, Podium
ant@thepodium.io
+44 7467 613565

Jason Westgate
Previous CCO, Enquirer Media Group (worked closely together)
+44 7805 187614 (WhatsApp preferred)