Jessica Carter
Wimbledon
Summary
Senior Social Media Manager with 7 years of content development experience, both in house and agency. Adapts communications strategy based on data and market trends. Builds company reputation through dynamic campaign management. Manages diverse platforms to help clients achieve organic and sustainable growth. A collaborative team player with passion for driving client success.
Overview
5
5
years of professional experience
Work history
Senior Social Media Manager
Performance Communications
London, City of London
2025.03 - Current
- Consult on and implement social media strategies for high profile automotive brands including Honda, Maserati, Fiat and Triumph.
- I established Leapmotor's social media presence in the UK creating it from scratch and building their digital community to over 50,000 in a year.
- Managed crises effectively through creating and implementing a full crisis comms plan, mitigating damage to brand reputation online.
- Increase brand visibility by developing and implementing strategic social media campaigns.
- Conduct comprehensive competitor analyses to stay ahead in market trends, using Emplifi, Sprinklr and Claude.
- Produce regular reports on social media performance to inform future strategies across multiple accounts.
- Manage an internal team of influencer managers and videographers.
- Develop efficient content calendars leading to a well-organised posting schedule.
- Increased brand visibility by developing and implementing strategic social media campaigns, both paid and unpaid.
- Played a key role in developing in house AI models for Performance Communications, upskilling staff on how Copilot and Claude can be utilised on social media.
- Oversee paid advertising budgets of over £250,000 per quarter.
Channel Manager and Social Media Strategist
The Running Channel
London, UK
2021.05 - 2025.02
- Developed the social media business from 1% to over 40% of company income.
- Designed/edited content using Adobe Creative Suite and Canva.
- Engaged with audiences across all social media platforms.
- Drive audience growth (IG following 70k-138k over 18 months).
- Managed the company YouTube channel with a subscriber base of over 600k.
- Collaborated with the production team to create effective online marketing strategies.
- Optimised content using key words and targeted publication times to maximise engagement.
- Composed and sent client emails out to an audience base of over 70,000.
- Created campaign content for clients including Garmin, Runna, ASICS, New Balance and Altra.
- Evaluated insights to improve reach during and after campaign delivery.
- Scheduled using Metricool and Hootsuite, optimising reach and maximising community engagement.
Partnership Manager
St James's House Publishers
2021.03 - 2021.09
- Client management.
- Managing social media campaigns leading up to book launches.
- Copywriting.
- Increased revenue through compelling proposals and winning sales presentations.
Education
Master of Arts (MA) - Acting
Academy of Live and Recorded Arts
London 09/2018 - 12/2019
Bachelor Of Arts (BA), 2:1 - History
Queen Mary University of London
London 09/2015 - 08/2018
Skills
Adobe Creative Suite
Competent copywriter
Influencer marketing amplification
Paid advertising campaigns
Visual/audio editing
Client management
Creating marketing strategies
Data analysis
YouTube marketing
Influencer outreach
Websites
- https://www.instagram.com/reel/DATovtqtZ3l/?igsh=cnI3bWdqajg3Y2Jq
- https://www.instagram.com/reel/C_LQToNNNRG/?igsh=MWJhYnB6NzRmanBoZw==
- https://www.instagram.com/reel/DAgAr1eN4Lx/?igsh=MW1rNDFoYWllcGc0Nw==
- https://www.instagram.com/reel/DWqdPQaDJSx/?igsh=MW9mOGdmZXMxdGNyZw==
- https://vm.tiktok.com/ZNRvxUpdF/
Timeline
Senior Social Media Manager
Performance Communications
2025.03 - Current
Channel Manager and Social Media Strategist
The Running Channel
2021.05 - 2025.02
Partnership Manager
St James's House Publishers
2021.03 - 2021.09
Master of Arts (MA) - Acting
Academy of Live and Recorded Arts
09/2018 - 12/2019
Bachelor Of Arts (BA), 2:1 - History
Queen Mary University of London
09/2015 - 08/2018