Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Jess Hamer

Farnham, Surrey

Summary

Innovative Advertising Sales Director with background in developing strategic sales plans and ad campaigns to boost revenue. Strengths include strong leadership, negotiation skills, and ability to build long-lasting client relationships. Made significant impact in previous roles by increasing advertising sales and improving overall brand visibility.

Overview

22
22
years of professional experience

Work History

Advertising Sales Director, Cycling & Marine

Future Plc
Bath & London
10.2023 - Current
  • Secured 23% year-over-year sales growth for the Cycling Portfolio.
  • Conducted one-on-one sessions to align team member goals with business objectives.
  • Provided coaching and mentorship to UK & U.S.-based colleagues, improving sales collateral effectiveness.
  • Identified high-potential clients and developed targeted strategic account plans.
  • Championed best-in-class sales techniques to foster a high-performance culture.
  • Represented business at industry events in the UK, EU & US and documented networking opportunities.
  • Ensured accurate updates of all relevant information in CRM system.

Senior Sales Advertising, EMEA

Stack Overflow
London
06.2022 - 09.2023
  • Prospected and sourced businesses, targeting developers and technologists.
  • Converted leads into meetings and bookings through consultative sales techniques. Actively using the MEDDPICC technique.
  • Conducted technical demonstrations during pitch calls to enhance client understanding.
  • Documented, forecasted, and reported accurate sales figures for assessment.
  • Produced and presented relevant sales reports to senior management weekly and quarterly.

Advertising Sales Director, Tech & Cycling

Future Plc
Bath & London
09.2018 - 05.2022
  • Managed the largest commercial vertical in Future PLC, overseeing eight Account Directors and Managers, generating £8 million in revenue.
  • Developed innovative solutions across print, digital, programmatic, social promotion, affiliates, and events to drive profitability.
  • Documented sales forecasts and produced annual budgets and reports for Head of Market.
  • Conducted individual sessions with team members to align on personal goals and objectives.
  • Coached US colleagues on sales collateral to enhance engagement in North America.
  • Identified potential clients and executed strategic account plans for prioritised accounts.
  • Promoted excellence in sales techniques while motivating the sales team to exceed targets.
  • Participated in events, documenting networking opportunities.
  • Updated CRM information.

Commercial Manager

Woking Football Club
Woking
09.2017 - 09.2018
  • Oversaw comprehensive business functions, enhancing operational efficiency across advertising, hospitality, events, and bookings.
  • Devised strategies for acquiring new business opportunities and strengthening partnerships with stakeholders and vendors.
  • Implemented an Online Ticketing system using TicketCo to facilitate transactions.
  • Established a robust B2B and B2C database to improve customer engagement.
  • Executed a complete website rebuild to integrate a new online shop.
  • Secured renewal of major sponsorship and naming rights for the venue.

Regional Sales Manager

Celador Radio
Southampton
04.2016 - 09.2017
  • Identified and acquired new business accounts across four regions while managing a team of seven.
  • Developed strategic action plans for business acquisition and account growth through assessments.
  • Trained personnel on sales techniques, internal processes, CRM systems, and radio industry standards.
  • Ensured effective utilisation of multi-platform strategies for selling, sponsorships, events, promotions, and digital tasks.

Head of Business Development

talkSPORT
London
12.2014 - 04.2016
  • Managed Aegis account valued at £3 million annually, pursuing new business opportunities.
  • Managed four sales executives in daily operations to achieve individual and team objectives.
  • Collaborated with stakeholders to facilitate informed decision-making processes.
  • Conducted post-campaign analyses, reporting findings to senior decision-makers for new business acquisitions.

Personal Trainer & BuggyFit Franchise Holder

Self-Employed
Surrey
02.2012 - 12.2014

Advertising Manager, Special Projects

Associated Newspapers
London
03.2009 - 02.2012

Account Manager, Agency Sales

Absolute Radio
London
01.2008 - 03.2009

Account Manager, Agency Sales

Global Radio (Chrysalis Radio)
London
05.2003 - 01.2008

Education

Bachelor of Arts - Business Management (2:1)

Birmingham University
Birmingham
06-2000

Skills

  • Sales forecasting
  • Account Management
  • Sales strategy
  • Team leadership
  • Client acquisition
  • CRM management
  • Client relationship management
  • Consultative selling

Affiliations

  • I recently completed my first Olympic length Triathlon and raised £1025 for the Brompton Foundation. I am a keen Cyclist & HIIT Trainer.

Timeline

Advertising Sales Director, Cycling & Marine

Future Plc
10.2023 - Current

Senior Sales Advertising, EMEA

Stack Overflow
06.2022 - 09.2023

Advertising Sales Director, Tech & Cycling

Future Plc
09.2018 - 05.2022

Commercial Manager

Woking Football Club
09.2017 - 09.2018

Regional Sales Manager

Celador Radio
04.2016 - 09.2017

Head of Business Development

talkSPORT
12.2014 - 04.2016

Personal Trainer & BuggyFit Franchise Holder

Self-Employed
02.2012 - 12.2014

Advertising Manager, Special Projects

Associated Newspapers
03.2009 - 02.2012

Account Manager, Agency Sales

Absolute Radio
01.2008 - 03.2009

Account Manager, Agency Sales

Global Radio (Chrysalis Radio)
05.2003 - 01.2008

Bachelor of Arts - Business Management (2:1)

Birmingham University

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Jess Hamer