Summary
Overview
Work history
Education
Skills
Certification
Languages
Affiliations
Timeline
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JERRY AJUFO

Manchester,UK

Summary

Results-driven Business Development Leader with 8+ years of proven success driving B2B sales, forging C-level partnerships, and exceeding revenue goals. Demonstrated expertise in strategic client acquisition, CRM-driven pipeline optimisation, and implementing AI-aligned business growth strategies. Strong background in IoT/MES solutions, market intelligence, and data-driven decision-making. Adept at leveraging digital tools and AI-enabled CRM systems to streamline workflows and maximise ROI.

Overview

12
12
years of professional experience
1
1
Certification

Work history

Business Development Manager

Ash Waste Services Ltd
Warrington
02.2023 - Current
  • Developed and deployed AI-aligned sales strategies increasing monthly revenue and client retention
  • Leveraged CRM analytics and automation tools to improve lead conversion by 25%
  • Built and managed C-suite relationships (CFOs, Directors), influencing procurement decisions
  • Delivered tailored proposals and business cases using insights from market and competitive intelligence tools
  • Integrated adaptive business development strategies in response to real-time market changes
  • Consistently exceeded quarterly revenue KPIs by leveraging digital engagement channels.

B2B Merchant Acquisition Executive

American Express Payment
Manchester
06.2021 - 01.2023
  • Built a zero-to-one pipeline across a new territory using digital acquisition tools and referral strategies
  • Onboarded merchants while ensuring full compliance with AML/KYC frameworks
  • Partnered with marketing and analytics teams to deliver targeted campaigns using segmentation AI tools
  • Achieved an average acquisition quality (AQ) value of £100,000, surpassing acquisition KPIs.
  • Secured new business opportunities by cultivating strong relationships with potential clients.
  • Managed key accounts, ensuring high levels of customer satisfaction.

Field Sales Consultant

SMART Utility Management
Manchester, UK
06.2019 - 06.2021
  • Generated 90% increase in revenue through consistent cold outreach, digital prospecting, and solution-based sales
  • Captured new SMB accounts and maintained CRM-integrated records of all sales activity
  • Delivered ongoing performance reporting to leadership using BI tools.
  • Delivered in-depth product demonstrations leading to increased customer understanding and interest.

Direct Sales Executive

Diamond Bank PLC / Access Bank
Lagos State, Nigeria
04.2015 - 02.2019
  • Boosted customer base by 80% through personalised financial product positioning
  • Managed regulatory compliance in account onboarding processes
  • Led 5-person team, increasing team sales output by 70%.
  • Secured multiple key accounts by providing tailored solutions based on individual needs.

Sales Manager

MTN Nigeria - Apple Tree Ltd
Lagos State, Nigeria
07.2013 - 02.2015
  • Delivered 150% revenue growth by optimising regional sales operations and managing key enterprise accounts
  • Developed internal training programs to upskill sales reps in solution selling and customer lifecycle engagement.
  • Managed key accounts, resulting in consistent revenue generation.
  • Enhanced market penetration with effective territory management.

Education

B.Sc - Mathematics

Delta State University
Delta state, Nigeria

Master of Science - Computer Science With Cyber Security

Abertay University
UK
08.2025

Master of Science - Cloud Computing

CALTECH
Online
08.2023

Skills

TECHNICAL SKILLS & TOOLS

  • Salesforce Microsoft Dynamics
  • Tableau Google Analytics
  • AI Chatbot for Sales LinkedIn Sales Navigator
  • Microsoft Office Suite Google Workspace
  • Salesforce
  • Strategic decision-making
  • Consultative and relationship selling
  • Prospecting
  • B2B client management

Certification

Compliance (KYC/AML)

Languages

English
Fluent
igbo
Fluent

Affiliations

  • Writing and research | Meeting people | Cooking

Timeline

Business Development Manager

Ash Waste Services Ltd
02.2023 - Current

B2B Merchant Acquisition Executive

American Express Payment
06.2021 - 01.2023

Field Sales Consultant

SMART Utility Management
06.2019 - 06.2021

Direct Sales Executive

Diamond Bank PLC / Access Bank
04.2015 - 02.2019

Sales Manager

MTN Nigeria - Apple Tree Ltd
07.2013 - 02.2015

B.Sc - Mathematics

Delta State University

Master of Science - Computer Science With Cyber Security

Abertay University

Master of Science - Cloud Computing

CALTECH

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JERRY AJUFO