Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Hi, I’m

Jeremy Coutts

Experienced Customer Experience Professional
St Neots
Jeremy Coutts

Summary

Customer Insight Specialist with 12+ years' experience driving customer-centric transformations across tech, Gaming.


With a proven track record of implementing VOC programs driving improvements in critical moments of customer journeys.


Helping drive critical KPI's through quantitative research, qualitative research and journey mapping.



Overview

14
years of professional experience
1
Certification

Work History

Win Technologies
London, UK

Customer Experience Strategist
12.2020 - 02.2025

Job overview

  • Analysed feedback from customers, identifying areas of improvement.
  • Streamlined communication channels for more efficient information dissemination.
  • Maintained detailed records of all interactions with customers, ensuring transparency and accountability.
  • Pioneered voice-of-customer program reducing churn rate by 18% through predictive analytics implementation
  • Led cross-functional team in redesigning APK download journey, decreasing abandonment by 42%
  • Identified potential problems, resulting in enhanced user experience.
  • Coordinated cross-functional teams to enhance overall customer experience.
  • Developed training materials for improved team performance.
  • Trained new hires in company policies, establishing a consistent approach to customer service.
  • Devised strategies to reduce customer churn rates.
  • Organised feedback sessions to increase product knowledge and skills.
  • Negotiated contracts with key suppliers, securing best prices and terms.
  • Monitored industry trends, adapting services to suit consumer demand.
  • Forged working relationships with suppliers and negotiated purchasing conditions.
  • Facilitated communication and collaboration across departments.
  • Oversaw web design projects to enhance user experience.
  • Optimised user experience for enhanced customer engagement.
  • Reviewed gameplay for user experience improvements.
  • Assisted in redesigning company website for better user experience.
  • Improved user experience with rigorous functionality testing.
  • Conducted user research and testing, improved product usability.

Digital Outsource Services
Cape Town, South Africa

Customer Experience Strategist
06.2019 - 11.2020

Job overview

  • Conducted user research and testing, improved product usability.
  • Conducted Journey mapping sessions
  • Created and reviewed Customer and user interviews
  • Created and reviewed surveys in various stages of the customers lifecycle and implemented the Customer moment of truth campaign.
  • Analysed feedback from customers, identifying areas of improvement.
  • Streamlined communication channels for more efficient information dissemination.
  • Maintained detailed records of all interactions with customers, ensuring transparency and accountability.
  • Identified potential problems, resulting in enhanced user experience.
  • Coordinated cross-functional teams to enhance overall customer experience.
  • Devised strategies to reduce customer churn rates.
  • Monitored industry trends, adapting services to suit consumer demand.
  • Optimised user experience for enhanced customer engagement.
  • Reviewed gameplay for user experience improvements.
  • Conducted competitor analysis


Digital Outsource Services
Cape Town, South Africa

Operations analyst
07.2014 - 05.2019

Job overview

  • Designed omnichannel support system handling 150k+ monthly interactions with above 80% satisfaction rate
  • Monitored daily operations closely to ensure smooth functioning.
  • Utilised data visualisation tools to present actionable insights to stakeholders.
  • Implemented process improvements to reduce operational costs.
  • Identified opportunities for process improvements, driving innovation within the organisation.
  • Ensured compliance with company policies through rigorous audit processes.
  • Delivered process automation with strategic planning and implementation.
  • Analysed historical trends to forecast future business needs.
  • Contributed to cost reduction through efficient resource allocation.
  • Maximised profitability by optimising processes to develop and monitor KPIs in line with business objectives and plans.
  • Managed project timelines for successful delivery on schedule.
  • Monitored key performance indicators, identifying trends and recommending adjustments.
  • Executed root cause analysis to address operational inefficiencies and bottlenecks.
  • Trained junior staff, nurturing a culture of continuous learning and development.
  • Encouraged development of clear objectives and action plans.
  • Documented workflow charts, records and job descriptions to guide overall organisational improvements.
  • Scrutinised existing and proposed methods and procedures.

Soccerladuma
Remote

Digital Engagement Specialist
01.2011 - 05.2014

Job overview

  • Moderated community of 250k+ active users, increasing engagement metrics by 35%
  • Implemented content moderation protocols reducing policy violations by 60%
  • Ensured community guidelines followed by users.

Education

Institute of Marketing Management

Diploma from Marketing Management

University Overview

2 years of Study at the Institute of Marketing Management

Cedar House High School
Cape Town

Senior Matric Certificate

Skills

User journey mapping

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Certification

Qualtrics XM Mastery

Accomplishments

  • Awarded 2023 Illumi Award for Operational Excellence in UX Testing - View the story here
  • https://www.usertesting.com/resources/customers/betway-usertesting

Timeline

Qualtrics XM Mastery
05-2025

Customer Experience Strategist

Win Technologies
12.2020 - 02.2025

Customer Experience Strategist

Digital Outsource Services
06.2019 - 11.2020

Operations analyst

Digital Outsource Services
07.2014 - 05.2019

Digital Engagement Specialist

Soccerladuma
01.2011 - 05.2014

Institute of Marketing Management

Diploma from Marketing Management

Cedar House High School

Senior Matric Certificate
/2005
Jeremy CouttsExperienced Customer Experience Professional