A seasoned sales professional with extensive training from leading FMCG companies such as Gallaher., Wrigley/Mars, and Imperial Tobacco. Demonstrates expertise in creating win-win situations through effective negotiation techniques, ensuring favourable pricing that benefits both the business and customers. Proficient in planning, relationship building, presenting, and selling both face-to-face and over the phone. Skilled in merchandising and analysing KPIs to drive business success. Committed to leveraging these skills to achieve continued growth and success in the sales industry.
- Calling on Independent retailers, Mini Chains, C&C and National Accounts inc. top 4 grocery to develop and grow business.
- Prospecting for new business.
- Presenting and selling established brands and NGP to the independent trade and achieving KPIs as set out by the company.
- Presenting to National Accounts and giving staff trtaining..
- Maintaining existing displays and ensuring retailers comply with contractual requirements.
- Creating impactful displays for NGP by merchandising in key areas of the store.
- Calling on established accounts and suppliers such as wholesalers and C&C. - Ensure stock levels are maintained and stock pushed in for promotional activity.
- Build and maintain strong relationships with key contacts, decision makers and colleagues involved in logistics.
- Created a call file of customers on the south coast to expand the business.
We were so successful that our brands were eventually acquired by a leading global company.
Throughout my career I've learned how to create win-win situations In my current role I regularly use POR to negotiate favourable prices for customers that benefit our business whilst maintaining good margins for my customers
I have had sales training from some of the best FMCG companies such as Gallaher, Wrigley/Mars, and Imperial
I have skills in,
- Planning
- Relationship building
- Presenting
- Selling face to face and on the phone
- Merchandising
- Analysing KPIs