Summary
Overview
Work history
Education
Skills
Websites
INTERESTS
Training
Affiliations
References
Timeline
Generic

Jenny Hamm

Summary

Sales leader with 18 years of experience in surpassing targets and driving growth through high-performing teams and strategic initiatives. Consistently achieved over-attainment for 11 years with quotas between $12-80 million. Skilled in developing Account Managers and executing targeted strategies for sustainable growth in new and existing accounts. Strong focus on cross-functional collaboration and data-driven decision-making to enhance customer outcomes and sales results.

Overview

22
22
years of professional experience
4031
4031
years of post-secondary education

Work history

Sales Director UKI

TREND MICRO
06.2025 - 11.2025
  • Lead UKI Public Sector and Account Management teams (17 field sales) with an annual quota of £40m solutions revenue. Leading the cultural shift from point solution sale to full security platform positioning. Mentored and coached sales team to improve performance and achieve targets. Coordinated cross-functional teams to ensure alignment with organisational goals. Analysed market trends and competitor activities to identify new business opportunities. Led strategic sales initiatives across UKI region to enhance market presence.
  • Arrived off the back of 2 quarters below 30% attainment, and immediately drove quick-win priorities
  • Q3 attainment, 50%, Q4 forecast 80% with x3.5 cover already built for H1 2026
  • Brought in initially to manage the Public Sector team of 6 – quickly took on wider team responsibilities with a team of 17
  • Stabilized team attrition rates – now hired 4 new Account Managers in 5 months and looking to expand the team to capitalize on market opportunities in Defence and Ireland.
  • Built Go-To-Market plan for 2026 to focus on land and expand, platform-first strategy
  • Trend Micro are an established cybersecurity platform vendor with over 35 years market experience. Built for Enterprise organisations to predict, prevent, detect and respond to threats faster, Vision One is a complete security platform used across corporate and public sectors.

Sales Manager

FORTRA
05.2022 - 04.2025
  • Led SaaS based Data Protection business in EMEA, managing $4-7m ARR targets across both public and private sector. Inspired and developed a team of 6-7 Sales Account Executives with a focus on generation of new business while driving long term customer success and up-sell strategy. Carried responsibility for setting the go-to-market direction, defining strategies to achieve corporate goals, and mentoring, training, and motivating the team to consistently exceed performance targets.
  • Exceeded target every year - 109%, 101% and 132% of quota
  • President's Club (top 25 over quota) 2022 and 2024
  • Mentor and develop high performing team with 5 out of 6 attaining President's club top 25 worldwide 2022, and all the team 2024. Team member quotas: $1-1.2m ARR
  • Top Performing Data Protection Sales Leader all 3 years in role – revenues $25m - $50m
  • 132% of quota 2024: only leader in Data Protection division over quota
  • Largest Net New UK customer for DLP, and largest 2024 net new customer to Fortra - $3.6m
  • Identified market gap, created business proposal for new DLP offering and sat on committee to bring to market. Now fastest growing sales product in portfolio.
  • Fortra are one of the world's largest cybersecurity companies, creating a simpler, stronger & more straight forward future for security with modular interlocking capabilities accessible via one platform.

Head of Sales

EIZO LIMITED
08.2017 - 04.2022

Directed sales division as a member of UKI Senior Leadership team, akin to VP Sales.
Managed department of 15 staff and 2 sales leaders, driving performance and accountability.
Maximised sales margin contribution across direct, channel, and OEM sales for profitable growth.
Defined UK sales structure and GTM programmes to enhance market presence.
Collaborated closely with CFO, CTO, and CMO to align corporate and local objectives.
Ensured financial oversight to promote sustainable business growth and cash flow.
Contributed significantly to EIZO's five-year strategic plan for future initiatives.

  • Over-achieved revenue targets for 5 years: £26m ARR in 2021/22 represented x3 growth over tenure
  • YoY growth for 5 consecutive years in role including throughout the tough COVID period
  • Restructured and diversified sales team structure to establish foundation for future acceleration, making brand fastest growing UK monitor brand for two years.
  • Proposed and managed implementation of new CRM system, realising efficiency gains of five to ten percent.
  • Grew corporate sector sales by over 100% year on year at EIZO Limited.
  • Developed blueprint for solution and service sales to enhance high-margin offerings and improve customer retention.
  • Created new Healthcare Operating Theatres solutions, expanding Enterprise partnerships.
  • Delivered complex visual display solutions for critical environments at EIZO Corporation.

Sales Manager UKI

FUJITSU PRODUCT GROUP
11.2015 - 06.2017

Led team of 15 Channel Sales Managers, overseeing base of 9,000 resellers and 4 Distribution Partners, Net New end user sales.

  • Recruit, train, mentor and motivate team to obtain 30% YoY growth in channel and 50% YoY growth in direct end user business.
  • Led team to secure CRN Channel Sales Service Provider of the Year award.
  • Implemented quarterly incentives and over-achiever awards, reducing staff attrition from 48% to 12%.
  • Restructured team to align with Fujitsu's channel strategies and reduce service costs

Major Account Manager

MTI
01.2014 - 06.2015

MTI Security is a highly acclaimed cybersecurity VAR. The only IT Security Company to have ever held the Royal Warrant, they specialise in the provision of security technology, consulting and testing for public, private commercial and not-for-profit sectors.

  • 2014 secured largest new business deal in company at £70k.
  • Sourced target data and initiated brand presence, achieving incremental growth in Northern revenue each quarter through 2014 from £14k in Q1 to £80k in Q4.
  • Established over £250k in new pipeline each quarter during H1 2015.
  • Trained and mentored previously demotivated internal team, significantly increasing lead quality and quantity.
  • Closed business from BDR team grew from £100k in Q1 2015 to £263k in Q2 2015.

Business Development Manager

NCC GROUP
01.2012 - 12.2013

NCC Group were at the time cybersecurity consultants, penetration testing specialists and web performance testing experts, with a global customer base.

  • Acquisition of net new retail customers for company web and cybersecurity services.

Director of Business Generation

BLUEVIEW GROUP
10.2010 - 12.2011

BlueView Group was a specialist outsources sales and marketing company offering services to Technology and Finance customers such as AMEX, Reliance, OpenText and Microsoft.

  • Oversaw departmental responsibility for net new logo clients for BlueView, along with 2nd line leadership of 60-person outsourced sales function.

Sales Strategic Consultant (Contract role)

IBM
06.2010 - 09.2010

IBM had recently acquired SPSS and Cognos to create a new Data Analytics division.

  • Assess go-to-market strategy for secondary products obtained through recent brand acquisitions.

Director of Sales and Marketing

GRAPHISOFT
01.2004 - 05.2010

Graphisoft are the makers of ArchiCAD, a leading Building Information Modelling and design solution.

  • Responsible for UKI channel, direct sales and marketing.

Education

Post Graduate Diploma - Business & Management

Aston University
Birmingham, UK

BSC (hon) - Biological Studies

University of Wales, Aberystwyth

Skills

  • Pipeline management
  • Churn minimization
  • Market trend analysis
  • Objection handling
  • Sales cycle oversight
  • SaaS sales expertise
  • Growth pipeline strategy
  • Margin retention strategies
  • Closing techniques
  • Miller Heiman methodology
  • Deal negotiation skills
  • Executive leadership
  • Resilience under pressure
  • Negotiation expertise
  • Target achievement focus
  • Direct sales strategies
  • Financial budgeting skills
  • Business development acumen
  • Sales leadership proficiency
  • Mentoring capabilities
  • Leadership excellence

INTERESTS

Kayaking – own a kayak (tourer), coastal kayaking, plus weekends on rivers/canals/lakes, Scuba Diving – Excited to begin sharing this passion with my daughter now she is old enough to join me, Walking – Particularly wilderness areas, mid-Wales is a particular favourite

Training

Various Sales Methodology courses including: SPIN, MEDDPICC, Force Management

Affiliations

  • Kayaking – own a kayak (tourer), coastal kayaking, plus weekends on rivers/canals/lakes Scuba Diving – Excited to begin sharing this passion with my daughter now she is old enough to join me Walking – Particularly wilderness areas, mid-Wales is a particular favourite

References

References available upon request.

Timeline

Sales Director UKI

TREND MICRO
06.2025 - 11.2025

Sales Manager

FORTRA
05.2022 - 04.2025

Head of Sales

EIZO LIMITED
08.2017 - 04.2022

Sales Manager UKI

FUJITSU PRODUCT GROUP
11.2015 - 06.2017

Major Account Manager

MTI
01.2014 - 06.2015

Business Development Manager

NCC GROUP
01.2012 - 12.2013

Director of Business Generation

BLUEVIEW GROUP
10.2010 - 12.2011

Sales Strategic Consultant (Contract role)

IBM
06.2010 - 09.2010

Director of Sales and Marketing

GRAPHISOFT
01.2004 - 05.2010

Post Graduate Diploma - Business & Management

Aston University

BSC (hon) - Biological Studies

University of Wales, Aberystwyth
Jenny Hamm