Summary
Overview
Work history
Education
Skills
Timeline

Jenny Gifford

Yate, Bristol

Summary


Accomplished Business Development Executive offering expertise in generating significant company growth through lead generation, customer service and sales and marketing techniques. Customer-oriented, strategic-thinking and meticulous sales professional with over 20 years of experience in building relationships, cultivating partnerships, retaining top accounts and growing profit channels. Multitasking and self-motivated leader with expertise on expanding network connections, introducing products, implementing pricing models, inventory control and projections, vendor relations and territory development. Effective at identifying customer needs to deliver solutions. Tactical team builder and energetic strategic planner seeking to leverage an effective background into a Wholesale/Sales/NAM role with dynamic organisation.


Enthusiastic, hardworking individual looking for a challenge and progression.

Hard working 41-year-old mother with Business Development experience of over 10 years in the Industry within FMCG and On-Trade. I have over 2 years' experience in management and a strong customer service background of over 20 years. I have administrative experience as well as receptionist skills. I am currently looking for a full-time role within FMCG or On Trade where progression is available. I am open to geographical areas, and I am available to travel or work within head office a few days a week.



Overview

24
24
years of professional experience
2
2
years of post-secondary education

Work history

Business development executive

Fever-Tree
Gloucester, Gloucestershire
12.2022 - Current
  • Generated leads to bring in new client revenue and improve bottom-line profitability.
  • Contacted and converted potential customers via telephone, email and in-person enquiries.
  • Designed strategy to win new business and maximise selling opportunities among existing clients, achieving results.
  • Maintained client records in bespoke CRM systems, ensuring streamlined data processes for maximum efficiency.
  • Identified opportunities to drive business growth, diversification and expansion.
  • Developed and implemented value-adding strategies to increase product and service profitability.
  • Forged partnerships to reach wider customer base.
  • Generated new leads through networking at industry conferences and events.
  • Researched competitor behaviour and adapted tactics to boost performance.
  • Negotiated contract terms and pricing to maximise revenue.
  • Developed new business using my own strategies to drive sales and gain more space.
  • Providing exceptional customer service and maintaining relationships.

Bartender

Compass Inn, Tormarton
05.2022 - 12.2022
  • Engaged with guests to create positive rapport, encouraging loyalty and repeat visits.
  • Changed beer kegs safely and efficiently, consistently following health and hygiene guidelines.
  • Greeted customers by name, remembering drinks selections and special requests to provide attentive, personalised service.
  • Maintained a spotlessly clean and tidy bar area in line with health and hygiene regulations.
  • Retained in-depth bar and menu item knowledge, providing expert recommendations to suit guest taste.
  • Maintained bar stocks, replenishing daily as necessary.
  • Performed bar closing duties, thoroughly cleaning, sanitising and replenishing stock.

Sales Development Executive

REL Field Marketing Mondelez account
Bristol
09.2014 - 01.2017


  • Influenced key decision-making and established trust with stakeholders.
  • Drew on understanding of key markets to push development of business strategies.
  • Identified opportunities to drive business growth, diversification and expansion.
  • Identified different areas to evaluate potential impact of new research findings for maximum ROI.
  • Analysed sales to identify top-performing products.
  • Coordinated in-store displays according to promotional plans outlined by vendors.
  • Processed and priced new items to optimise customer interest.
  • Managed inventory to secure high-performing seasonal collections in line with customer demand.
  • Worked with store management to assess customer preferences and tailor merchandising accordingly.
  • Implemented planograms and display layouts to optimise product visibility and accessibility.

Health Care Advisor

Care UK NHS
Bristol
05.2013 - 08.2014
  • After completing 3 weeks full time training and passing all exams work is performed in a call center where you are taking calls from patients to deal with health concerns, going through a triage consultation, and arranging a suitable appointment with either a doctor, at the hospital or an ambulance.
  • Reviewed and modified emergency procedures to comply with guidelines and health standards.
  • Coordinated with physicians to schedule appointments, prepare exam rooms and evaluate lab results.
  • Assessed patient symptoms using prompted questions from NHS pathways.
  • Informed, advised and counselled patients diagnosed with various conditions.
  • Explained benefits and risks of treatment choices.

Business Development Executive

REL Field Marketing Reckitt Benkiser account
Bristol
09.2006 - 02.2008
  • Working on the Reckitt Benkiser account visiting large and small grocery stores, I managed my own call file to ensure each store had space for promotional stock and to meet company set targets.
  • Analysed sales to identify top-performing products.
  • Coordinated in-store displays according to promotional plans outlined by vendors.
  • Processed and priced new items to optimise customer interest.
  • Produced attractive signage for products, offers and sales promotions.
  • Managed inventory to secure high-performing seasonal collections in line with customer demand.
  • Replenished key ranges to achieve strong stock availability.
  • Improved displays and installed POS tailored to individual store features.
  • Established relationships with vendors to negotiate favourable terms and promotions.
  • Worked with store management to assess customer preferences and tailor merchandising accordingly.
  • Implemented planograms and display layouts to optimise product visibility and accessibility.
  • Coordinated with suppliers to secure timely delivery of merchandise, preventing stockouts.

Territory Manager

CPM Field Marketing Ltd
Bristol
08.2005 - 09.2006
  • Ensure all products were taken and displayed in the correct locations in all major multiple grocery stores
  • I achieved all targets set.
  • Maximised sales opportunities, representing company face-to-face and virtual exhibitions, workshops and events.
  • Monitored market to maintain awareness of sector trends and competitor activity.
  • Built brand presence by developing strong relationships with key opinion leaders.
  • Increased revenue through upselling and consistent contract renewals.
  • Maximised sales opportunities by regularly replenishing stock levels of recently sold products.
  • Remained knowledgeable in current stock to provide helpful, informative customer advice.
  • Delivered outstanding customer experiences through attentive care and faultless service.

Assistant Manager

The Fragrance Shop
Bristol
04.2005 - 08.2005
  • To manage all aspects to ensure the shop operated efficiently and was profitable, this involved ensuring stock was kept at the required level and staff were properly managed, monitored, and motivated
  • Counted cash drawers and made bank deposits, assigned employees to specific duties to best meet the needs of the store
  • Examined merchandise to verify that it was correctly priced and displayed, cleaned, and organized the store.
  • Enforced company policies and guidelines for all employees.
  • Oversaw daily operations of store, including inventory and supply restocking, cash-handling and assisting customers.
  • Carefully managed and recorded cash and credit transactions, diminishing financial discrepancies.
  • Recruited, interviewed and hired high-performing individuals, developing passionate, dedicated teams.
  • Addressed customer issues calmly and professionally, delivering quick, successful resolutions.
  • Worked with store manager to develop action plans to increase performance and exceed sales KPIs.
  • Maintained store appearance, including shelving organisation, store layout and visual merchandise planning.
  • Motivated management and staff teams to consistently deliver high quality, customer-focused service.

Supervisor

Claires Accessories
Bristol
01.2004 - 04.2005
  • Motivated team through providing hands-on practical support to all members of staff on duty.
  • Guided and coached staff to achieve individual growth and sales production targets.
  • Maintained spotless and tidy working areas to create risk-free and productive environments.
  • Managed staff rotas, planning workloads effectively and strategically.
  • Maintained clean, organised working areas to create positive, productive environments with minimal risk.
  • Led by example to maintain team motivation, ensuring daily tasks were performed accurately and efficiently.
  • Managed store opening and closing, taking key holder responsibilities seriously to uphold robust security.
  • Demonstrated ability to assess risk and respond to issues appropriately, eliminating workplace accidents and incidents.
  • Built customer retention and satisfaction by delivering top-quality service.
  • Dealt with customer complaints and rectified product and service issues.
  • Acted as point of contact and motivation for employees.

Territory Relief Manager

McCurrach Uk Ltd
09.2001 - 07.2002
  • Responsible for principal companies Unilever, Nestle and Walkers, growing market share across all major retailers, covering the whole southwest of England for colleges who were off sick or on holiday
  • I achieved top salesperson twice and exceeded targets to 120%
  • Maximised sales opportunities, representing company at face-to-face and virtual exhibitions, workshops and events.
  • Developed and executed territory business plan, increasing territory sales by 120%.
  • Built brand presence by developing strong relationships with key opinion leaders.
  • Demonstrated products to encourage purchases by showcasing features and benefits.
  • Increased revenue through upselling and consistent contract renewals.
  • Identified prospect needs and offered appropriate products and services.
  • Kept product knowledge up-to-date by attending regular training to deliver reliable information with confidence.
  • Negotiated and closed sales to secure profitable deals and contracts.
  • Provided high levels of in-store service, promptly resolving complaints to maintain customer satisfaction.

Telesales Specialist

Alexandra Workwear Ltd
Thornbury
06.2000 - 09.2001
  • Making outbound calls to NHS departments to sell uniforms, maintaining customer relationships, organizing catalogues to be sent out
  • I achieved all targets set.
  • Enabled efficient follow-up by accurately recording customer requirements and details.
  • Maintained call centre efficiencies, ensuring clear, effective communication with all departments.
  • Processed complaints professionally, seeking effective, timely solutions for continued customer satisfaction.
  • Planned and delivered customer service training, boosting satisfaction levels.
  • Handled high call volumes with accuracy and efficiency for optimum productivity.
  • Acted as first point of contact for customer issues and queries.
  • Achieved daily performance targets, aiding department progression towards sales goals.

Education

Diploma of Higher Education - Animal care

City of Bristol College, Bristol
09.1998 - 04.2000


  • Completed professional development in Animal Care.

Skills

  • Product and service expertise
  • Marketing strategy
  • Account and territory management
  • Client relations
  • Excellent listening skills
  • Cash-flow analysis
  • Order management
  • Territory management
  • Business development and planning
  • Product knowledge
  • New business development
  • Warm and cold calling
  • Salesforce
  • Open and clear communicator
  • Brand building
  • Relationship management
  • Sales negotiating
  • Complaint handling
  • Customer sales support
  • Target driven
  • Merchandising understanding
  • Category development
  • Account management
  • Inspiring leadership
  • Outstanding customer service

Timeline

Business development executive - Fever-Tree
12.2022 - Current
Bartender - Compass Inn, Tormarton
05.2022 - 12.2022
Sales Development Executive - REL Field Marketing Mondelez account
09.2014 - 01.2017
Health Care Advisor - Care UK NHS
05.2013 - 08.2014
Business Development Executive - REL Field Marketing Reckitt Benkiser account
09.2006 - 02.2008
Territory Manager - CPM Field Marketing Ltd
08.2005 - 09.2006
Assistant Manager - The Fragrance Shop
04.2005 - 08.2005
Supervisor - Claires Accessories
01.2004 - 04.2005
Territory Relief Manager - McCurrach Uk Ltd
09.2001 - 07.2002
Telesales Specialist - Alexandra Workwear Ltd
06.2000 - 09.2001
City of Bristol College - Diploma of Higher Education, Animal care
09.1998 - 04.2000

Similar Profiles

Create profile
Jenny Gifford