Jennifer Wynne
Manchester,United Kingdom
Summary
Results-driven professional specializing in social media marketing and content curation. Expertise in crafting compelling campaigns that drive engagement through exceptional editorial judgment and mastery of various platforms. Proficient in pitching, demos, and copywriting, delivering impactful presentations and persuasive messaging. Committed to leveraging skills to achieve strategic goals and foster growth in dynamic environments.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Head of Content
BKP Media Group
Manchester
2024.11 - 2026.03
- Managed social media accounts 'banterkinggram' and 'britlife' on Instagram and 'banterking' on Facebook.
- Achieved 2.8 billion views on Facebook page last year with a 210% increase in watch time over the previous year.
- Achieved the highest interaction per singular post on Instagram in the page's history with 26.8M views and 991K likes.
- Facilitated increase in Facebook interactions by 147%, 3-second views by 311%, and 1-minute views to 86%.
- Assisted in redesigning Instagram page from cluttered meme format to a clean split grid, resulting in engagement rising from 0.7% to 4%.
Account Executive
Verofy
Manchester
2022.11 - 2024.11
- Responsible for selling B2B payment method including Ecommerce and card present fin-tech solutions.
- By Q4, exceeded targets by an average of 28%, resulting in $290,000 in quarterly incremental revenue.
- Managed all areas of the sales process, from cold calling and LinkedIn outreach, to leading demos and closing commercial calls.
- Continually assessed the work of competitors to best understand how our brand improves the current market.
- Identified and maximized sales opportunities, and worked to increase customer retention rates.
- Consistently met and exceeded targets, maximizing revenue for the company.
Sales and Marketing specialist
Cardiff University Sport
Cardiff
2019.02 - 2022.06
- Managed Cardiff University Sport's social media platforms, including Instagram and TikTok to increase gym and class membership and generate sales online.
- Assisted in a major collaboration between Cardiff University Sport and the Welsh Government, resulting in substantial funding for our exercise well-being programmes at the university.
- Initiated five extra gym classes per week, due to spiralling demand for classes following our social media campaign.
Journalist - Work Experience
International Financing Review
Canary Wharf, London
2022.04 - 2022.04
- Conducted in-depth interviews and researched financial topics to produce engaging articles for a global audience.
- Collaborated with senior editors to refine article pitches and enhance overall content quality.
- Analyzed market trends and financial data to inform reporting, ensuring accuracy and relevance.
Education
Bachelor of Arts - Journalism
Cardiff University
Cardiff 2019.09 - 2022.06
A Levels - Media Studies, English Literature, Philosophy, Extended Project (EPQ)
Holy Cross College
Manchester 2016.09 - 2018.05
Skills
- Social media marketing
- Sales
- Pitching and demos
- Copywriting capability
- Editorial judgment
- Social media platforms mastery
- Content curation proficiency
Websites
Certification
- Level 3 First Aid at Work, Alpha Training AUG 2021 – AUG 2024
- Level 2 Gym Instructor, Diverse Trainers MAY 2021
- Indoor Cycling Instructor, Indoor Cycling Institution AUG 2021
References
References available upon request
Hobbies
Gym, Running, Coffee, Walking, Crafts
Extra-curricular activities
Vice President, Cardiff Campus Lions Club, Cardiff MAR 2018 – MAY 2022 Networking with the local community, and fundraising for local charities in the Cardiff area. Organising lunch dates and Christmas parties for the elderly. Vice President, Cardiff Campus Lions Club, Cardiff MAR 2018 – MAY 2022 Networking with the local community, and fundraising for local charities in the Cardiff area. Organising lunch dates and Christmas parties for the elderly.
References
References available upon request.
Timeline
Head of Content
BKP Media Group
2024.11 - 2026.03
Account Executive
Verofy
2022.11 - 2024.11
Journalist - Work Experience
International Financing Review
2022.04 - 2022.04
Bachelor of Arts - Journalism
Cardiff University
2019.09 - 2022.06
Sales and Marketing specialist
Cardiff University Sport
2019.02 - 2022.06
A Levels - Media Studies, English Literature, Philosophy, Extended Project (EPQ)
Holy Cross College
2016.09 - 2018.05