Jennifer Smith

• Leveraged calling, in-person visits and referrals to build leads.
• Coordinated and managed event-planning logistics, budget administration and team oversight.
• Worked along side the marketing team to develop and launch promotions and special events.
• Researched and organised data to evaluate current business and market trends.
• Actively Seeking and maintaining strong relationships with potential customers, both online and in person.
• Established new customer accounts using negotiation and sales closing abilities.
• Compiled and submitted monthly and yearly reports.

• Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.

• Attended conferences and trade association meetings to represent the company and promote products & services.

• Achieved higher than average speed of work within 3 months in the company, closing 5 new accounts.
• Diversified revenue by setting up an online shop.
• Monitored the portal accounts to provided daily reports on new opportunities within the market.

• Supporting the Account Manager with contract negations.

• First Aid and Safety training certified.

• Accountable for social media and PR on the lead up to the 2020 Scottish Bar and Pub awards whilst adapting strategy plan to adhere to COVID-19 resections that have impacted the hospitality industry.
• Maintained social media presence with posts performing on average, 85% better in comparison to previous years.
• Developed interactive B2B content to enhance Dram's presence on
• Instagram and TikTok with the aim of targeting new demographics.
• Analysed sales data regularly to monitor progress towards goals and make necessary adjustments to strategy as needed.

• Played a major role in the relaunch of one of the UK's biggest regional media titles.
• The Evening Times was rebranding to the Glasgow Times to rejuvenate the

presence they once had in Glasgow.

• Launched a social media strategy containing interactive
• Daily posts to help modernize the publication which saw an increase in
• Engagement from 6.6 to 104 k average on Facebook.
• Orchestrated successful PR stunts using unique tactics to elevate their social media.