Marketing professional with a track record of developing and implementing successful campaigns across digital and traditional platforms. Experienced in managing cross-functional teams and analysing data to drive marketing strategy. Committed to enhancing brand visibility and customer engagement.
Hi, I’m
Jennifer Sherlock
Rotherham,South Yorkshire
Summary
Overview
11
years of professional experience
4
years of post-secondary education
Work history
Assent Building ComplianceWakefield, West Yorkshire
Marketing & Communications Manager
09.2024 - 07.2025
Job overview
- Managed website updates and content enhancements to improve user experience and engagement.
- Developed and executed SEO strategies and PPC campaigns, resulting in significant increases in online submissions and revenue.
- Created and coordinated internal communications and marketing materials, ensuring alignment with business objectives.
Guardian Electrical ComplianceSheffield, South Yorkshire
Marketing Manager
07.2023 - 08.2024
Job overview
- Developed a data-driven marketing strategy and executed it to generate appointments, addressing appointment deficiencies through data restructuring and setting up a new data team using existing company database data. It was an opportunity to revisit the database and maximize the data already there. Guardian's productivity and performance improved as a result, resulting in higher number of appointments than the previous year.
- Played a key role in promoting educational services, ensuring strict compliance with legal regulations, and developing new services tailored to meet the evolving needs of Guardian's audience by producing marketing materials in alignment with legal regulations.
- Produced bespoke and engaging website content via WordPress and captivating social media content via LinkedIn, Facebook, and X, significantly enhancing Guardian's brand online presence and engagement.
- Identified and addressed team divides early on, proactively bringing teams together to create a new data research team, fostering collaboration across departments.
- Assisted in the development and enhancement of existing marketing strategies and tactics, aimed at improving Guardian's reputation and driving sales growth by collaborating with the Appointments manager and team to categorise key accounts.
- Oversaw a team of 3, managing daily tasks and ensuring alignment with organisational goals. Collaborated closely with external designers to produce high-quality marketing literature.
- Measured and reported on the performance of marketing campaigns, gaining valuable insights, and assessing effectiveness against predefined goals. Implementing adjustments based on consumer behaviour analysis and market trends.
- Coordinated Guardian's company's attendance at industry events such as conferences and awards ceremonies, maximising exposure and impact.
- Managed all aspects of Guardian's CRM system, including database management, user administration, and subscriptions, ensuring data integrity and accessibility.
- Facilitated meetings, including minute-taking, and ensured follow-up on action items, contributing to efficient communication and task completion.
- Worked closely with Guardian's Appointment Department, monitoring and adjusting weekly data as required, fostering collaboration and alignment between both departments.
Merlin Business Software/ApteanChesterfield, Derbyshire
Marketing Programs Specialist
12.2021 - 06.2023
Job overview
- Created and implemented comprehensive marketing strategies across multiple channels, enhancing engagement and growth. Designed and executed tailored marketing programs for various industries and business software solutions, leveraging the versatility of Merlin's ERP software.
- Managed lifecycle of marketing projects.
- Organised and coordinated events, trade shows, and webinars, with a strong focus on lead generation and achieving event program goals. Collaborated with stakeholders to align event objectives with overall marketing strategies, ensuring targeted and impactful marketing efforts.
- Analysed marketing performance metrics to continuously refine strategies and improve the effectiveness of marketing initiatives.
- Played a key role in managing the deployment strategies of Merlin's software, both as a Subscription as a Service (SaaS) and on-premises solutions. Worked closely with QA Engineers to plan and design software release notes, ensuring clear communication and effective software updates.
- Testimonials, Case Studies, and Video Testimonials - Gathered and documented detailed customer testimonials highlighting benefits and successful implementation of Merlin Business Software.
- Created in-depth case studies that provided a detailed account of customer challenges, solutions provided by Merlin, and the resulting business improvements.
- Produced and edited video testimonials featuring satisfied clients, capturing genuine feedback and positive experiences with Merlin Business Software.
- Collaborated with clients to ensure their stories were authentically represented, enhancing credibility and relatability for prospective customers.
- Integrated testimonials, case studies, and video testimonials into various marketing materials, including brochures, websites, and social media platforms.
- Leveraged these customer stories to build trust and credibility, effectively supporting sales and marketing initiatives.
- Conducted and facilitated interviews with clients to gather valuable insights and feedback.
- Ensured interviews were conducted professionally and respectfully, maintaining strong client relationships and securing high-quality content.
- Ensured consistency and high standards across all testimonial and case study productions, aligning with Merlin Business Software's brand image and messaging.
- My position at Merlin Business Software allowed me to harness my marketing and SaaS skills to drive significant growth and success in a competitive ERP market.
AA Tools LtdSheffield, South Yorkshire
Online Office & Marketing Manager
12.2020 - 06.2021
Job overview
- Designed and implemented effective B2B marketing strategies by launching social media campaigns that increased engagement by 30%.
- Conducted in-depth market research to identify target audiences and develop tailored marketing plans.
- Led outbound marketing efforts, including email campaigns, direct mail, and cold calling, to generate leads and enhance brand awareness.
- Tracked and analysed performance of outbound marketing campaigns to optimise strategies and achieve KPIs. Utilised data insights to improve campaign efficiency, resulting in 15% increase in overall ROI.
- Oversaw implementation, administration, and maintenance of new company website, ensuring it was user-friendly, up-to-date, and fully functional. Collaborated with web developers and designers to implement website improvements and new features. Wrote engaging website content using SEO-targeted keywords, which improved organic search traffic by 20%.
- Used marketing automation tools to nurture leads and track engagement throughout customer journey.
- Worked closely with sales, product development, and customer service teams to ensure alignment and support business objectives. Communicated effectively with stakeholders to keep them informed of marketing activities and outcomes.
OSL Cutting TechnologiesSheffield, South Yorkshire
Marketing Assistant/Internal Sales Coordinator
12.2014 - 06.2020
Job overview
- Planned and executed over 50 outbound marketing campaigns, including email campaigns, direct mail, and telemarketing efforts promoting brand awareness.
- Maintained and updated company website, ensuring accurate and engaging content.
- Monitored, tracked, and reported on marketing campaign performance using analytics tools, providing actionable insights.
- Coordinated with the sales team to ensure alignment between marketing and sales. Assisted in preparing sales materials, presentations, and proposals, supporting the sales team.
- Maintained and updated customer databases, ensuring accurate and up-to-date information, which improved customer targeting and segmentation.
- Took sales calls and processed incoming orders, giving technical advice and upselling products.
Education
Sheffield Hallam UniversitySheffield
Foundation Degree in Graphic Design from Graphic Design
09.2007 - 07.2011
University overview
Skills
- ERP/SaaS Marketing – Experience marketing ERP software at Merlin Business Software/Aptean, creating campaigns, case studies, and customer content tailored to distribution and trade sectors
- Campaign Management – Planned and delivered multi-channel lead generation campaigns, including one that generated over £1M in monthly quotes through form optimisation and targeted outreach
- Event & Webinar Delivery – Organised and attended CPD seminars, industry webinars, and client-facing events across the UK, with strong time management and planning throughout
- Team Leadership & Collaboration – Built and managed a cross-department data research team, aligning Marketing, Sales, and Product to improve targeting and campaign performance
- Content & Copywriting – Created engaging copy across web, email, social, brochures, and internal communications, including technical articles for Builders Merchants News and Automated Accounts Payable
- Social Media & Digital Marketing – SEO optimisation, data analysis, lead generation, PPC, and organic social campaigns using GA4, Google Ads, and Lucky Orange, constantly refining based on analytics
- Organisation & Data Management – Maintained CRM systems, dashboards, and campaign trackers to support clean data and effective reporting
- Proactive & Practical Mindset – Spotting opportunities, bringing creative ideas forward, and adapting quickly, backed by solid research, presentation, and transferable skills across sectors
Accomplishments
Accomplishments
- Generated over £1 million in quotes per month by optimising Assent's online quote application process—resulting in a 160% increase in online submissions through form redesign, automation, and targeted campaigns.
- Identified and capitalised on a regional opportunity in York and Cheltenham, generating 47 high-value leads from a targeted email campaign of 1,433 contacts, with quote values ranging from £180 to £12,000.
- Revitalised digital marketing strategy at Guardian Electrical Compliance, leading to increased appointments and performance improvement by restructuring internal data processes and forming a dedicated data team.
- Spearheaded SEO, PPC, and user journey improvements using tools like GA4, Power BI, and Lucky Orange, aligning closely with agencies to fine-tune campaigns and reduce ad spend while improving ROI.
- Drove cross-functional collaboration between Marketing, Sales, and Product teams—creating aligned strategies that delivered business development pipelines, strengthened brand reputation, and improved lead nurturing.
- Produced high-impact case studies, industry content, and marketing collateral that supported PR, sales enablement, and trust-building, including articles with PR agency Skout and thought leadership on major industry regulations.
- Delivered targeted, industry-specific content using segmented CRM data for SaaS and ERP marketing campaigns at Merlin Business Software, supporting new license sales and strengthening client retention.
- Improved cross-departmental communication by implementing structured internal updates, 1:1 reviews, and weekly team briefings, enhancing operational visibility and marketing responsiveness.
- Coordinated multiple UK-wide CPD seminars and webinars, driving thought leadership, brand authority, and customer engagement in highly regulated sectors such as building control and compliance.
- Demonstrated consistent forward-thinking by identifying future market opportunities, enhancing Trustpilot scores, and monitoring competitor activity to shape long-term strategy.
Languages
English
Fluent
Affiliations
Affiliations
- Making Home Fragrance, candles, and wax melts.
- Editing and enhancing photographs.Going to the gym and boxing.
- Spending time with family.
- Driving to the coast and new places of interest.
References
References
References available upon request.Timeline
Marketing & Communications Manager
Assent Building Compliance
09.2024 - 07.2025
Marketing Manager
Guardian Electrical Compliance
07.2023 - 08.2024
Marketing Programs Specialist
Merlin Business Software/Aptean
12.2021 - 06.2023
Online Office & Marketing Manager
AA Tools Ltd
12.2020 - 06.2021
Marketing Assistant/Internal Sales Coordinator
OSL Cutting Technologies
12.2014 - 06.2020
Sheffield Hallam University
Foundation Degree in Graphic Design from Graphic Design
09.2007 - 07.2011
Similar Profiles
Chris CurrieChris Currie
Data Consultant at Assent ComplianceData Consultant at Assent Compliance
FAISAL AHMEDFAISAL AHMED
Program Coordinator at Assent ComplianceProgram Coordinator at Assent Compliance
Negin KarimifardNegin Karimifard
Business Development Representative at Assent Compliance Inc.Business Development Representative at Assent Compliance Inc.
Lynn ElliottLynn Elliott
Operations Manager at PizzaExpressOperations Manager at PizzaExpress
Pauline WoodPauline Wood
SEN Tutor at ProsperoSEN Tutor at Prospero