Jennifer Frewin-Clarke
Canterbury,Kent
Summary
Seasoned professional with focus on managing national accounts and driving client satisfaction. Skilled in developing strategic partnerships and implementing sales initiatives to boost revenue growth. Adept at leveraging market insights and fostering strong client relationships to achieve business goals.
Overview
11
11
years of professional experience
3
3
years of post-secondary education
Work history
National Account Manager
Luscombe Drinks
Buckfastleigh, Devon
01.2025 - Current
- Developing and maintaining strong, strategic relationships with key national on and off trade key accounts, including key distribution accounts.
- Leading negotiations on pricing, promotions, and product listings, ensuring alignment with company goals.
- Identifying growth opportunities and developing tailored account plans to drive sales and market share.
- Achieved higher client satisfaction with personalised account management strategies, winning back a number of past lost accounts.
- Strengthened business relationships by effectively managing multiple national accounts.
Chief Sales Officer
Kingsdown Water
Deal, Kent
09.2022 - 11.2024
- Ownership of all sales within the business, including all distribution routes.
- Developing new and existing customer base in line with emerging trends and company goals.
- Leading a team of sale representatives and supporting their development. Initial training of all new sales representatives.
- Working closely with Chief Operations and Finance officer providing monthly sales reports with P&L to present to the CEO.
- Overseeing all QC and dealing with any QC issues for all skus. Foods safety team leader, making sure all staff are adequately trained.
- Full responsibility for annual food safety audit ISO 22000.
- Overseeing implementation of new partnerships to help achieve environmental and sustainability goals, including achieving Net Zero contributor certification.
Senior Sales Executive
Kingsdown Water
Deal, Kent
01.2017 - 09.2022
- Developing new on-trade sales in Central London and the South East.
- Working with high-end hotels, bars & restaurants to develop enduring commercial relationships.
- Working remotely with much time spent in the field.
- Personal KPI management.
- Planning and running of trade shows and events.
- Running all social media channels including Facebook, Instagram and Twitter.
- Creating artwork to specification for online and print campaigns.
- In 2018 took over running the Kingsdown Sparkling Pressé range – including monthly stock taking, monthly and yearly forecasting, negotiating ingredient costs and all production planning in line with seasonal trends.
- Website management including E-commerce store & Amazon store.
Media Sales Executive
KM Media Group
Whitstable, Kent
07.2014 - 12.2016
- Building relationships with key clients as well as sourcing new business opportunities.
- Presenting the right multimedia solutions to them using a consultative approach.
- Strategic marketing planning using multimedia – press, radio, online, social media and AdWords express.
- Targeted monthly on each media platform, in line with annual growth and new opportunities.
- Promoted within 18months to key local area.
- Independently built customer base in given territories.
- Costing multimedia packages in line with budget constraints.
Education
Bachelor of Arts - Television Production
University of Gloucestershire
Cheltenham, Gloucestershire 09.2007 - 11.2010
Skills
- Strong interpersonal skills – excellent at building relationships with customers
- Great communicator, high level negotiation skills
- Ability to identify opportunities and close sales
- Solid ability to prioritise and organise, whilst balancing multiple tasks
Timeline
National Account Manager
Luscombe Drinks
01.2025 - Current
Chief Sales Officer
Kingsdown Water
09.2022 - 11.2024
Senior Sales Executive
Kingsdown Water
01.2017 - 09.2022
Media Sales Executive
KM Media Group
07.2014 - 12.2016
Bachelor of Arts - Television Production
University of Gloucestershire
09.2007 - 11.2010