Jennifer Dickinson
Summary
Dynamic and results-driven professional with a strong background in luxury lifestyle brands, encompassing brand direction, performance and growth marketing, social media and influencer marketing, creative direction and content creation. Proficient in team leadership, high-level stakeholder relationships, budget and agency management. Adept at crafting impactful creative marketing strategies incorporating market research and evaluation.
Overview
15
15
years of professional experience
Work history
Brand consultant
The Village Group
2019.09 - Current
- Facilitate brand development sessions with key stakeholders.
- Lead market research to inform brand marketing approach in global markets.
- Create clear and unique brand frameworks for company-wide direction.
- Identify brand marketing opportunities and create strategies, recruit teams.
- Source and implement strategic partnerships.
- Achieve higher customer engagement with creative marketing campaigns.
- Create PR brand strategies to align with launches and KPIs.
- Assess feedback from customers to make adjustments to the branding strategy.
- Guide rebranding work, including visual and content.
VP OF MARKETING (PREV BRAND & CONTENT DIRECTOR)
Drest
London + Remote
2020.10 - 2025.09
- Successfully launched DREST as the first luxury fashion, beauty and lifestyle mobile game, garnering industry recognition, securing top global brands as partners and building a global audience of users.
- Directed marketing strategy and operations.
- Accountable for: user growth, market research, content creation, PR & communications, social & community, customer service, editorial partnerships and brand marketing, including CRM.
- Led a team of up to 26, including significant budget responsibility.
- Built networks in luxury lifestyle and entertainment.
- Grew market position with impactful branding strategies.
- Championed corporate social responsibility initiatives, increasing community reach and engagement.
- Key stakeholder in game narrative development, incl representation, beauty strategy and brand partnerships.
- Implemented and managed performance management systems.
CONTENT DIRECTOR
Net-A-Porter
London
2017.10 - 2019.10
- Leading all digital editorial content at Net-A-Porter globally, including website, social and video.
- Managing team of 30, directing all aspects of strategy and branding.
- Relaunched digital editorial proposition, developing bespoke CMS, designing every aspect of the content and user journey.
- Accountable for: circulation; brand; engagement; sales.
- Exceeded targets consistently, outstripping bold growth estimates.
- Monitored performance metrics to continually refine and improve.
- Initiated new SEO strategies, increasing traffic and reducing costs.
- Conducted market analysis to inform targeted content creation.
EDITOR, THE EDIT/SENIOR EDITOR, DIGITAL
Net-A-Porter
2012.11 - 2017.01
- Developed NAP's industry-leading content-meets-commerce proposition.
- Drove low-cost customer acquisition, loyalty and spend via content strategy.
- Accountable for all aspects of editorial strategy, incl seasonal campaigns, launches, email, site and social.
- Worked creatively with global fashion and beauty brands, talent, influencers and internal Retail and Buy teams, as well as managing a content team of 20+.
- Secured huge volumes of PR, increasing the market value of the entire business, as well as recording year-on-year growth in advertising revenue and email sales.
- Launched Mandarin, French, German, Italian and Arabic versions, tailoring approach, articles and visuals to local markets.
ACTING EDITOR-IN-CHIEF
Harper's Bazaar UK
2012.03 - 2012.10
- Led the rebuild of the Harper's Bazaar UK website and overhauled the social media strategy, doubling its reach.
- Worked with the sales team to win new sponsorship from luxury brands such as Estée Lauder, Harrods and Tiffany.
- Established strong relationships with industry experts.
- Managed budget allocation to optimise resource utilisation.
- Improved and evolved editorial output by adding new sections and partnerships, securing increased advertising profit.
- Streamlined production processes to improve efficiency.
ACTING EDITOR
ELLE UK
2011.04 - 2012.03
- Oversaw British ELLE for one year, directing all content and with responsibility for recruiting cover stars.
- Made ELLE UK the most syndicated edition in the international network, by identifying content to resonate with global markets.
- Maintained circulation during industry downturn; increased advertising yields.
- Built and leveraged contacts with brands, PRs, journalists, photographers, agencies and talent agents.
Education
Diploma of Higher Education - Journalism
Oxford College of Publishing
Oxford, OxfordshireSkills
- Excellent communication skills
- Strategic planning
- Leadership & stakeholder management
- Public speaking
- Performance marketing
- Luxury brand marketing
- Budget management
- Creative marketing strategies
- Market research and evaluation
Affiliations
- Passionate about representation, mental health in kids/teens and health as wealth.
References
References available upon request.
Timeline
VP OF MARKETING (PREV BRAND & CONTENT DIRECTOR)
Drest
2020.10 - 2025.09
Brand consultant
The Village Group
2019.09 - Current
CONTENT DIRECTOR
Net-A-Porter
2017.10 - 2019.10
EDITOR, THE EDIT/SENIOR EDITOR, DIGITAL
Net-A-Porter
2012.11 - 2017.01
ACTING EDITOR-IN-CHIEF
Harper's Bazaar UK
2012.03 - 2012.10
ACTING EDITOR
ELLE UK
2011.04 - 2012.03
Diploma of Higher Education - Journalism
Oxford College of Publishing