Jennifer Bull
Bath
Summary
I've been a marketing professional for 20 years and am experienced in events, PR, digital marketing, traditional marketing and communications. I'm now on the look out to utilise my fantastic communications and people skills in an entirely new role within my community, where I can help make a difference to others lives.
I'm a confident, thoughtful, compassionate, and well-organised team player. A real self starter with lots of enthusiasm and energy to achieve desired goals.
Overview
20
20
years of professional experience
Work history
Account Director
Create Engage
Bath, Bath and North East Somerset
10.2024 - Current
- Shaping and executing digital marketing visions for three boutique consultancies in Business Transformation, Interim Management and Healthcare Procurement
- Provides coaching and mentorship to a Marketing Manager
- Effective delivery and execution of marketing strategies
- Ran strategic workshops with board-level clients
- Delivered exceptional customer service for increased client satisfaction
- Analysed market trends to inform business development strategies
- Developed effective marketing strategies for brand exposure
- Collaborated with creative teams to design impactful campaigns
Senior Marketing Specialist and Trainer
SelectScience®
Bath, Bath and North East Somerset
01.2021 - Current
- Line management of 2 and team supervision of 10-15
Expert stakeholder manager - Over 3 yrs campaign manager for 40+ clients
Delivering of 25+ digital campaigns simultaneously
Creating targeted scientific audiences
Provide expert insight to clients to achieve objectives
Deliver creative direction for marketing tactics - Enhance the quality of leads & raise brand awareness
- Providing ideas to help grow SelectScience
- Creating new processes to help improve efficiency
- Recruitment and on-boarding of new team members
- Mentoring/Coaching and developing team members
- Collaborative and engaging leadership style
- Trainer for Marketing Team and across business as required
Marketing Manager
British Land
Bath
03.2018 - 01.2021
- Developed innovative and targeted marketing to drive footfall & spend
Increased average dwell-time from 60 to 90 mins - Increased brand recognition/awareness from 65% to 80%
- Increased customer satisfaction scores from 75% to 90%
- Increased average basket spend from £19 to £25
- Sole brand guardian of SouthGate Bath to shape its identity
- Managed a sizeable marketing budget for maximum ROI
- Managed all digital, including e-mailers and all social media channels
- Events management
- Created engaging content and visitor experience
- Provided marketing reports and marketing plans
- Strategic media planning
- Supported tenants with their restaurant and retail growth strategies
Marketing Manager
Searcys - The Pump Room and Roman Baths Kitchen
Bath
03.2017 - 03.2018
- Project managed a suite of new photography
- Project managed filming for both venues to promote Summer Dining
- Produced new menus and created ‘A Sumptuous Summer'
- Development and launch of new afternoon tea packages
- Created a brand identity for RBK including menus and signage
- Launched pop-up restaurant with Ping Coombes' - tickets sold out
- Created and designed assets for ‘Join us for Jazz' at the Pump Room
- Promoted ‘Party in the City with Vince Freeman
- Launched ‘Bottomless Bucks Fizz Brunch' with Bookatable
- Management of both Searcys Bath Websites
- Grew the restaurant consumer database by 20%
- Production of Marketing communications and literature
Director
Tango Marketing Ltd
Bath
06.2016 - 02.2017
- Freelanced for several clients including Longleat and RDA
Brand & Communications Specialist
Longleat Enterprises Ltd
Warminster
04.2015 - 02.2017
- Managed the roll out of Longleat's new brand strategy
- Planned and delivered the 50th Anniversary campaign for 2016
- Managed integrated marketing campaigns for the calendar of events
- Key stakeholder in brand development work for Cheddar Gorge
- Studio management for in-house designers
- Delivered workshops to launch new brand guidelines
- Project managed and created content for a photographic exhibition
- Produced and implemented marketing material for Lady Emma
- Managed all consumer communications
- Mentored and managed the Consumer Marketing Assistant
- Created a sales and marketing report framework
- Contract extended three times and provided ongoing freelance support
Interim Marketing Manager
Kings Court Trust Ltd & Title Research Ltd
Bath
05.2014 - 03.2015
- Marketing manager for Kings Court Trust and Title Research
- Delivered 3 networking seminars for 200 Will Writers and Solicitors
- Successfully launched 'The Medallion Guarantee' for Title Research
- Introduced, launched and managed a new content committee
Brand Marketing Executive
Premier Inn Hotels (Whitbread PLC)
Luton
06.2012 - 01.2014
- Brand gate keeper for all local marketing activity for 680+ hotels
- Produced The Premier Inn Brand Book for 50,000+ hotel rooms
- Launched ‘SleepParkFly' packages across four major UK airports
- Created a digital solution to effectively communicate CSR
- Manager of Premier Inn Merchandising Guidelines
Local Marketing Executive
Homebase (Home Retail Group PLC)
Milton Keynes
06.2011 - 06.2012
- Launched a range of designer kitchens in 20 UK stores
- Successfully delivered a local marketing plan to a 2.5m audience
- Developed the hierarchy of concession brands for Homebase
- Member of Odina's steering group committee
- Management of regular store communications to 143 stores
- Produced product copy and key sales messages for premium brands
- Responsible for the production of Homebase Ireland's direct mailer
Marketing Executive
Tenpin Bowling Ltd
Milton Keynes
10.2010 - 05.2011
- Managed all local marketing campaigns for 37 sites
- Launched the new Food and Beverage brand ‘Beach Road Café'
- Re-launched group party product brands ‘B'day Bash' and ‘Team-Up'
- Key representative in the Bowling Enhancement steering committee
- Involved in the coordination of Tenpin's Winning Way Conference 2011
Marketing Executive
Daeja Image Systems Ltd
Milton Keynes
07.2007 - 08.2010
- Responsible for the Marketing function in the UK
- Managed a Marketing Executive in the USA
- Created the business's corporate brand guidelines
- Coordinated 10+ international trade shows
- Created a suite of comprehensive case studies and testimonials
- Maintained and improved SEO performance
- Created targeted emailers for channel sales partners
Corporate/Promotions Executive
Corus Hotels PLC
Milton Keynes
06.2005 - 09.2006
- Managed all corporate marketing for 43 hotels
- Promoted to a ‘Promotions Executive' before returning to university
Education
Bachelor of Arts - Marketing (Hons) 2:1
University Of Plymouth
Plymouth08.2007
Skills
- Creative marketing expert
- Digital marketing expertise
- Excellent stakeholder manager
- Strategic marketer
- Commercial awareness
- Analytical & problem solver
- Brand-building strategies
- Project/time management
- Expert communicator
- Collaborator
- Content creation
- Problem solver
- Marketing attribution
- Coach/mentor
- Goal driven
- Team player
- Copywriting magician
- Photography and videography direction
- Worked with in-house design departments
- Print and outdoor advertising expertise
- Relationship Building
Additional Information
Volunteer for Riding For The Disabled Association and Bath Welcomes Refugees, tap dancer, chicken owner, bee keeper and bread maker!
Timeline
Account Director
Create Engage
10.2024 - Current
Senior Marketing Specialist and Trainer
SelectScience®
01.2021 - Current
Marketing Manager
British Land
03.2018 - 01.2021
Marketing Manager
Searcys - The Pump Room and Roman Baths Kitchen
03.2017 - 03.2018
Director
Tango Marketing Ltd
06.2016 - 02.2017
Brand & Communications Specialist
Longleat Enterprises Ltd
04.2015 - 02.2017
Interim Marketing Manager
Kings Court Trust Ltd & Title Research Ltd
05.2014 - 03.2015
Brand Marketing Executive
Premier Inn Hotels (Whitbread PLC)
06.2012 - 01.2014
Local Marketing Executive
Homebase (Home Retail Group PLC)
06.2011 - 06.2012
Marketing Executive
Tenpin Bowling Ltd
10.2010 - 05.2011
Marketing Executive
Daeja Image Systems Ltd
07.2007 - 08.2010
Corporate/Promotions Executive
Corus Hotels PLC
06.2005 - 09.2006
Bachelor of Arts - Marketing (Hons) 2:1
University Of Plymouth
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