Hi, I’m
Jennifer Barber
Sevenoaks,Kent
Summary
Accomplished Web Developer of 17 years, expert in Wordpress and Woocommerce technologies. Experienced in creating visually-stunning, highly functional and adaptive websites for diverse client portfolios. In-depth CMS understanding. I design and develop bespoke websites across multiple CMS systems of all sizes and requirements for a variety of clients. Having gained digital marketing qualification and experience, I am able to incorporate strong SEO skills into my builds, as well as implementing tags and reporting onsite and I provide consultancy on digital marketing channels.
I use Elementor to a high level and can also customize themes and plugin code to create solutions and desired functionality.
I work across all CMS systems, creating, redesigning or updating websites to a meticulously high standard.
I communicate effectively to the client and ensure the project meets or exceeds their expectations.
Overview
17
years of professional experience
4
years of post-secondary education
Work history
FreelanceSevenoaks, Kent
Web designer and developer
07.2017 - Current
Job overview
- Bespoke Wordpress design and development of new websites for small to large scale websites.
- Development of E-Commerce websites and bespoke features for each clients requirements
- Custom development of plugin code
- Develop new websites and update existing ones across multiple CMS platforms, including, Wordpress, Shopify, Wix, Joomla, Webflow, Squarespace,
- Daily and advanced level use of Elementor (extremely competent in all wysiwygs)
- Acquiring domain names
- Transferring website hosting and domain names
- Creation of web designs and wire frames using Figma
- Implement multiple tracking on websites and provide monthly reporting including, Google Analytics, Google Ads, Search Console, Facebook pixel, hotjatar etc
- Custom WooCommerce development
- Conversion optimisation including setup of lead capture forms, social integration etc
- Technical SEO audit and work undertaken to improve SEO
- Tutorial videos for clients to enable them to use the CMS independently
- Monthly maintenance of site security, plugins, themes and content.
Lamberts HealthcareRoyal Tunbridge Wells, Kent
Digital marketing executive
11.2011 - 06.2017
Job overview
- Responsible for all on-site changes, functional development solutions and resolving all technical issues across all sites
- Management of Google Ads campaigns, including ongoing analysis of the campaigns, ensuring performance and ROI is maintained.
- Joint management of SEO campaigns including: onsite SEO work as recommended by agency, introducing various Schemas to enhance our campaign, leading an accessibility audit across the site to maximise any areas that need improving, analysing data, creating content ideas and social media campaigns to enhance our SEO.
Reporting all results to the digital manager, brand manager and commercial director. - Managing all aspects of email marketing
- Setup of social media channels, presentation to customer service on how to respond to social inquiries
- Leading social media campaigns from concept to launch and beyond
G-Forces Maidstone, Kent
CSS Web Developer
09.2010 - 09.2011
Job overview
- Build new websites from a Photoshop design into working html/CSS templates, which were cross browser compatible, W3c standard, validated, highly professional sites.
- Advanced html and css skills to create the exact design as a working website
- Created custom websites by harnessing HTML, CSS and JavaScript skills.
- Working under pressure to tight deadlines and to a high standard
- Working with different departments of the company from design and development to accounts and marketing
Education
Institute of Direct and Digital MarketingLondon
Diploma of Higher Education from Digital Marketing
09.2013 - 08.2014
UKITLondon
Certified Internet Webmaster from Web Development
09.2007 - 08.2008
Wrotham SchoolSevenoaks
A-Levels from Sociology, English, Media Studies
09.2003 - 07.2005
Wrotham SchoolSevenoaks
GCSEs from English, Maths, Science, History, Physical Education, Information Technology
05.2003 - 07.2003
Skills
- HTML, CSS, Javascript, jquery, PHP
- Adobe creative cloud, particularly Photoshop, Illustrator, After effects
- Wordpress and WooCommerce
- Website optimisation
- Elementor and most other wysiwigs
- Campaign tracking and data reporting
- DNS and hosting management
- Conversion optimisation
- Figma
Languages
English
Native
Timeline
Web designer and developer
Freelance
07.2017 - Current
Institute of Direct and Digital Marketing
Diploma of Higher Education from Digital Marketing
09.2013 - 08.2014
Digital marketing executive
Lamberts Healthcare
11.2011 - 06.2017
CSS Web Developer
G-Forces
09.2010 - 09.2011
UKIT
Certified Internet Webmaster from Web Development
09.2007 - 08.2008
Wrotham School
A-Levels from Sociology, English, Media Studies
09.2003 - 07.2005
Wrotham School
GCSEs from English, Maths, Science, History, Physical Education, Information Technology
05.2003 - 07.2003
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