Jenna Seed
Durham
Summary
Performance-focused digital marketing leader owning customer acquisition, conversion and lifecycle marketing across multi-site hospitality and B2B/B2C agency portfolios. Proven track record building and running paid acquisition (Meta, Google), SEO/content programmes and lifecycle/CRM marketing, most recently delivering 12% YoY revenue growth and a 34% increase in AI-referred traffic through a newly launched AI marketing strategy.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Senior Digital Marketing Manager
Cairn Hotel Group
Newcastle
08.2024 - Current
- Leading digital strategy, performance and transformation across 23 hotel and 4 spa venues, managing a portfolio of external agencies and delivery partners, reporting to the Marketing Director and Commercial Director.
- Own and deliver acquisition strategy across paid media, SEO and website for 23 venues, driving 12% YoY revenue growth.
- Lead conversion optimisation across the customer journey, including using the Journey platform to drive spa online conversion and bookings. Improved website UX overall conversion by 1.2%, with spa online sales up 22% YoY.
- Built reporting and attribution frameworks in Looker Studio giving senior leadership real-time visibility on acquisition performance and ROI.
- Lead partnership and referral-driven growth channels, including family stay and pet stay campaigns, with pet stays finishing 50%+ ahead of target.
- Launched HiJiffy AI chatbot at Redworth Hall, to improve engagement and direct bookings.
- Built and led the group's AI-driven acquisition strategy, launching ChatGPT Ads and Connect AI by Hotels Network, driving a 34% increase in AI-referred traffic.
Digital Account Director
Eskimoz UK
Remote
05.2022 - 08.2024
- Led digital strategy across SEO, web and paid media for a portfolio of B2B and B2C clients including Hero, Matterport, Veeva and Bespoke Hotels.
- Grew organic traffic, rankings and visibility YoY across multiple client accounts through SEO, content and technical optimisation.
- Delivered 20% YoY organic traffic growth for Bespoke Hotels through quarterly SEO audits, an ongoing monthly content programme and technical SEO improvements.
- Delivered complex website builds end-to-end, improving UX and driving growth in lead generation and conversion.
- Managed relationships across multiple key accounts, maintaining strong retention and supporting account growth.
- Introduced new tools and delivery processes that improved efficiency and consistency across the account team.
Performance Account Director
Silverbean
Newcastle
05.2019 - 04.2022
- Strategic account lead across affiliates, SEO, web and paid media for key multi-service accounts including ATF Entertainment, Newcastle Building Society and HelloFresh.
- Delivered website builds and multi-channel campaigns, achieving an average 5% increase in conversion across key accounts.
- Led client proposals and audits, shaping digital strategy and supporting new business.
- Improved traffic, rankings and visibility across client accounts through SEO, content and technical optimisation.
- Implemented Productive to streamline processes and workflows, improving efficiency and project management.
Digital Account Director
Wyoming Interactive
Edinburgh
01.2017 - 04.2019
- Led complex digital programmes across web and marketing channels for clients including Rentalcars, The Scotch Malt Whisky Society, Chisholm Hunter and Ardbeg.
- Ran client workshops to define requirements and shape digital strategy across web, SEO and paid media.
- Managed projects from concept through launch, working closely with internal teams and senior clients.
- Improved website journeys and conversion through UX and ecommerce optimisation.
Ecommerce Manager
Specialty Fashion Group
Sydney
01.2011 - 01.2014
- Managed cross-brand ecommerce initiatives, ensuring timely website launches and optimizing online sales outcomes.
- Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content, and user experience.
- Collaborated with cross-functional teams to develop and launch new products, meeting market demands.
Online Producer
3 Mobile
Sydney
01.2007 - 01.2011
- Managed Vodafone and 3 Mobile ecommerce platforms, delivering website projects and digital campaigns.
- Lead cross-functional collaboration between creative, technical, and marketing teams for cohesive project execution.
- Developed project budgets and managed production costs.
Education
BA (Hons) - English & Sociology
University of Northumbria
Digital Marketing Diploma -
Digital Marketing Institute
Skills
- Growth and acquisition strategy
- Conversion rate optimisation
- Data analysis and reporting
- Digital marketing strategy
- SEO
- Content creation
- Market research and analysis
- Customer relationship management (CRM)
- Project management
- Paid media strategy & implementation
Certification
Google: AI Essentials, Digital Marketing & Ecommerce, Data Analytics, Project Management
SEMrush: Content Marketing, SEO, and AI search.
Timeline
Senior Digital Marketing Manager
Cairn Hotel Group
08.2024 - Current
Digital Account Director
Eskimoz UK
05.2022 - 08.2024
Performance Account Director
Silverbean
05.2019 - 04.2022
Digital Account Director
Wyoming Interactive
01.2017 - 04.2019
Ecommerce Manager
Specialty Fashion Group
01.2011 - 01.2014
Online Producer
3 Mobile
01.2007 - 01.2011
BA (Hons) - English & Sociology
University of Northumbria
Digital Marketing Diploma -
Digital Marketing Institute