Jenna Mulavassilis

• Managed full category lifecycle, including product assortment, pricing strategies, and promotional planning.
• Led monthly e-commerce approvals while overseeing seasonal showrooms for optimal product presentation.
• Represented business at international trade exhibitions, collaborating with brands on collection development.
• Conducted thorough analysis of sales and customer data to enhance merchandising strategies.

Key Achievements

• Achieved consistent profit margin growth year-on-year, exceeding organisational benchmarks.
• Launched Kidswear division, reaching a turnover of £450 million within initial years.
• Drove significant market share growth through strategic product curation and innovative promotions.

• Oversaw regional e-commerce and sales operations for major fashion accounts such as Hugo Boss, Burberry, Marc Jacobs, Chloe
• Led a cross-functional team to ensure smooth operations.
• Implemented effective pricing strategies to maximise profits.
• Led management and strategic development for online retail presence.
• Supervised and developed direct reports (team size of approximately five) to deliver on sales targets
• Coordinated product launches, showroom events, and category reviews aligned with client objectives

Key Achievements

Promoted to Key accounts and E-commerce manager

Awarded Employee of the year 2014