Jenna-Lee Martinez

After successfully managing my own projects at Entain for a couple of years, I was promoted to Account Manager.
In this more senior role, I oversaw creative delivery and campaign management for BWIN, Foxy, and the Party Brands (PartyPoker, PartyCasino, and PartySports).

• Oversaw the end-to-end delivery of multiple projects and campaigns across Poker, Casino, and Sports verticals.
• Led a team of four Project Managers and Coordinators, providing strategic direction and hands-on guidance to ensure alignment with brand objectives and stakeholder expectations.
• Developed and implemented enhanced delivery processes and reporting systems, improving transparency, accountability, and performance tracking.
• Acted as the primary point of escalation for both client and internal matters, driving efficient resolutions and maintaining strong satisfaction levels.
• Facilitated resource planning and workload balancing across departments, increasing team efficiency and morale.
• Represented the delivery team in senior stakeholder meetings, ensuring consistent alignment between strategic goals and project execution.
• Cultivated strong business relationships to foster brand loyalty and long-term partnerships.
• Managed and resolved client issues promptly, ensuring a consistently high standard of service delivery.

After relocating to York, I took on several roles to develop my skills and establish connections within the local community. Before long, my previous employer, Entain, approached me with an opportunity to return as a Project Manager, a role that allowed me to work remotely while attending the offices in London and Gibraltar on a monthly basis.

• Managed creative projects for PartyPoker, PartyCasino, and PartySports.
• Oversaw all stakeholder communications and acted as the key liaison for creative, copywriting, design, and development teams.
• Led and coordinated cross-functional teams to deliver successful 360° media campaigns.
• Implemented lean governance operating models to improve delivery efficiency and predictability.
• Mentored a team of four, supporting their professional growth and development.
• Collaborated weekly with brand managers and stakeholders to ensure timely and high-quality campaign delivery.
• Acted as the primary point of contact for internal stakeholders, ensuring effective communication and customer satisfaction.
• Supported the development of brand guidelines and Tone of Voice strategies.
• Became the team problem solver, defusing any conflict between clients and stakeholders.

Maternity Leave Cover

• Onboarded new retailers by guiding them through the process of becoming Costcutter members, ensuring all required documentation was completed accurately and efficiently.
• Supported retailers in understanding the requirements, benefits, and processes of joining the Costcutter network.
• Acted as the main point of contact for prospective retailers, managing enquiries and providing clear, informative guidance on Costcutter's services and support offerings.
• Maintained accurate records and updated the company database to track new business leads, onboarding progress, and retailer status.
• Served as the primary liaison for field representatives, assisting with diary management, coordinating meetings, and strengthening client relationships.
• Collaborated closely with internal teams to ensure a smooth and efficient onboarding experience for all new retailers.

• Coordinated the planning and delivery of communications across the NCCE portfolio, ensuring consistency and alignment with organisational objectives.
• Supported the execution of media campaign projects, contributing to effective messaging and audience engagement.
• Scheduled, organised, and attended events and promotional stalls to raise awareness of STEM Learning at universities, colleges, and workplace environments.
• Managed third-party supplier deliverables, ensuring quality outputs and alignment with consortium activities and timelines.
• Delegated tasks and oversaw team workflows to maintain efficiency and meet delivery targets.
• Managed media campaigns from planning through to delivery, ensuring objectives, budgets, and timelines were met.
• Monitored and managed stock levels of marketing materials, including posters, flyers, and booklets, placing orders as needed to ensure consistent availability.

Promotion from Production Executive

• Acted as the main point of contact for workflow coordination across multiple platforms, ensuring smooth communication between teams and departments.
• Managed the creative studio, overseeing project scheduling, resourcing, and delivery to maintain high-quality output and efficient turnaround times.
• Played a senior leadership role within the creative department, supporting strategic planning, process improvement, and team development.
• Planned and executed digital marketing campaigns, managing agencies, creatives, and internal teams to deliver on-brand, results-driven campaigns.
• Supported cross-functional collaboration to align creative output with overall marketing and business objectives.
• Managed a team of 10-15 copywriters, designers, and developers, overseeing creative delivery across major brands including PartyCasino, PartyPoker, PartySports, Betboo, Vistabet, Gioco Digitale, and Sportingbet.

Started at Entain as a Trainee, before progressing and developing my career into project and creative management roles.

• Delivered all creative and content activities across Coral brand channels, ensuring consistency and quality.
• Managed project timelines, briefings, and quality control of creative assets using Jira, ensuring projects were delivered on time and to specification.
• Coordinated the Grandstand project, demonstrating leadership, ownership, and effective cross-team collaboration.
• Oversaw diary management for the team, ensuring efficient scheduling and workload balance.

I began my career in the working environment after leaving Glasgow Caledonian University, taking on an estate agent position back home. Although a departure from my initial academic path, the role provided valuable experience that I have applied throughout my career.

• Managed the property sales process, including client communication, marketing, and negotiation.
• Negotiated offers between buyers and sellers, ensuring fair and timely outcomes.
• Arranged and attended viewings, prepared sales documents, and maintained accurate applicant records.
• Handled customer issues promptly, achieving consistently high levels of client satisfaction.
• Developed strong communication, organisational, and problem-solving skills, supporting career progression in subsequent roles.
• Supported and managed the director's calendar, booking valuations and instructions efficiently.
• Answered all incoming calls for the Huddersfield branch, liaising with the rental department as needed.
• Contributed to branch performance by actively seeking instructions, offers, mortgage appointments, and solicitor referrals.