
Executive Producer and Event Director with 18+ years’ experience delivering large-scale global activations and experiential campaigns. Proven track record leading multidisciplinary teams, managing £3m+ budgets, and producing culturally relevant experiences for world-leading brands. Strategic, creative and operationally strong with expertise across live events, product launches, entertainment programming and integrated campaigns.
Production leads across a four-day, multi-venue global awards experience in Monte Carlo, uniting 53 finalists from 43 countries. The 2025 campaign featured three days of visionary talks, curated networking lounges, and brand installations city-wide. Highlights included a Welcome Ceremony with opening remarks by His Serene Highness the Prince of Monaco and a dazzling Awards Gala with live performances by violinists, dancers, and a West End vocalist.
Production lead on a multi-room immersive experience spotlighting AI innovation and core brand messaging. Delivered in just four weeks, the event welcomed 100+ influencers and blended scenic and dressing, costume design, cast, scripting and technical production—with theatrical direction—to maximise social engagement and shareability.
Production lead across Samsung’s annual press conference at IFA in Berlin. Attended by 700+ media and influencers, the press conference included bespoke stage design, show direction, scripting and talent management.
Lead Producer across both PepisCo's Champions Show + Champions Village at the UEFA Champions League Final [2019: Madrid | 2020: Istanbul | 2023: Istanbul | 2024: London]
Sole responsibility for the delivery of immersive and global showcases at the UEFA Champions League Final in London, Madrid and Istanbul on behalf of PepsiCo and Nissan.
Directed the production of RBR's 20th season F1 car launch, engaging 350 fans and media while ensuring global broadcast across partner channels. Production included the creation of two bespoke stages and hologauze projection reveal moment onsite at RBR's HQ in Milton Keynes.
Shortlisted for Campaign Event Awards 2025 & Creativepool Annual Awards 2024
Project lead across a three day music conference in Saudi Arabia, responsible for conference programming, speaker management, briefing and logistics on behalf of MDLBeast.
Project lead across a week of 20+ virtual 'pop-culture' events and special content, including; cast reunions, HBO premiers, acting classes and on-demand video content.
Lead producer at Bompass and Parr on ‘DEVOUR – the exhibition you can eat’, an immersive exhibition to mark the 20th anniversary of Tesco Finest, fusing the worlds of food, art, design and theatre to create an exploration behind its products and an adventure for all the senses.
Lead producer on the world’s deepest underwater party. A groundbreaking event, Desperados invited 90 global music influencers to experience performances by DJs, Peggy Gou and Artwork, 5m underwater. The event was brought to life using innovative diving technology, bespoke in-helmet underwater sound systems and immersive underwater show production. Collaborating with global festival organisers, Elrow.
Project management of Desperados’ Sound Stage, a once in a lifetime immersive experience bringing the DIY party scene to life with a selection of world renowned sound systems amongst a 2 day hospitality programme. The live experiment was attended by 250 competition winners and performed by 50 global music influencers conducted by DJ KiNK, recorded live and pressed onto vinyl overnight for guests to take home.
Delivering a bespoke experience that saw high profile speakers such as Riz Ahmed and Thierry Henry share their insights, as well as curating a jam-packed schedule of activities for 90 Creators attending the event; yoga, free running masterclasses, design your own denim jacket workshops.... and even a Studio 54 inspired roller disco!
Managing the production of an immersive driving experience to promote the launch of the LC 500. Guests were invited to record their own soundtrack to a personalised showreel and attend a round table discussion with Lexus brand ambassador, Mark Ronson.
Project lead, managing a global brand relaunch for Lexus US and Lexus International in Miami. Attended by 50 global lifestyle media, the campaign consisted of five events hosted within 24 hours including a Sports Yacht Concept reveal, helicopter transfers to Palm Beach International Raceway plus photography masterclasses with two celebrity photographers that accumulated in an exhibition and party for 200 of Miami’s key influencers.
A night of entertainment and live performance celebrating Heineken’s longstanding sponsorship of UCL the night before the final. Held for 1,200 of Heineken’s global senior clients and the Heineken family, guests rated 2015’s event a remarkable 9.2, making it one of the most successful UCL events, Heineken has created.
A global celebration to mark Martini’s 150th Anniversary, 700 celebrities and media were invited to Villa Erba in Lake Como where they watched performances by Lily Allen, Chilly Gonzales and Mark Ronson.
Winner of Best International Event, Event Awards 2014
AB InBev | Activision | BT | Chevrolet | CRUK | Converse | Desperados | Dr Martens | Drambuie | eBay | EE | EY | Smartwater | Google | Heineken | Jaeger | Jamesons | Lexus | LOCOG | London + Partners | Martini | Netflix | Nike | Nissan | PepsiCo | Red Bull Racing | Samsung | Schweppes | ServiceNow | Tesco | Tudor Watches | UEFA | Vox Media | W Hotels | YouTube
March 2022 - October 2022