Jemma Ashley
York
Summary
Dynamic insurance leader with a proven track record of building high-performing teams and driving profitable growth. Experienced in delivering innovative product strategies and fostering a culture of development and excellence. Passionate about outdoor adventures and a dedicated single parent to two boys.
Overview
19
19
years of professional experience
Work history
Partnerships and Product Director
DayInsure
York
2024.02 - Current
- SMF3 and board member
- Lead the design and delivery of a new annual insurance product for DayInsure targeted to deliver c. £65m GWP
- Manage key strategic relationships with aggregators and other 3rd parties, from contract negotiation to ongoing compliance
Commercial Director
Complete Cover Group
2022.08 - 2024.03
- Lead the transformation of a failing Motor Broker Business with £40m GWP P&L
- SMF 3 responsibilities and leader of 80+ employees reporting directly into Group CEO
- Achievements: Successfully transforming the business from £3m loss to £0 in 18 months
- Spearheaded operational transformation to ensure Consumer Duty Compliance
VP of Product
Abacai Technologies
2022.02 - 2022.08
- Deliver the Electric Vehicle Product strategy targeted to deliver £100m in 2025
- Achievements: Successfully launched a market-leading digital-only product across two distribution channels
- Designed a new brand and user experience for electric car drivers with a freemium model which removes reliance on aggregators
Strategy and Product Lead
Wrisk
2021.03 - 2022.02
- Led B2B product strategy and roadmap for imbedded insurance
- Accountable for the BMW account, overseeing performance end-to-end
- Achievements: Delivered an electric vehicle proposition tailored for BMW customers which increased car sales
Motor Strategy and Propositions Manager
Aviva
2018.05 - 2021.02
- Led delivery of Personal Lines Motor and Home Propositions on Aviva Plus, including Landlord and Renter's product, achieving a growth target of £3.4 million
- Led the delivery of the Van and Electric Car strategy with a growth target of over £50 million
Career Break
Home
2014.05 - 2018.05
Dedicated time to raising my children.
Marketing Manager
Aviva
2010.09 - 2014.05
- Implemented Aviva's first non-advised pension transfer process, worth £28 million.
- Created and delivered multiple cross-selling propositions, generating £680k in revenue
Business Analyst
Aviva
2007.09 - 2009.07
- Analysed data and supported a large-scale data migration project.
Graduate Progamme
Aviva
2005.09 - 2007.09
- Completed a two-year Graduate Scheme focusing on customer experience including lean sixth sigma, offshoring, operations and business analysis
Education
Agile Foundations (2018) - Ideation and Innovation (2019) - Prince 2 (2008 -
Product Owner (2019) - Mental Health Awareness (2020) - Lean Six Sigma (2008 - undefined
BA Hons - History
University of Birmingham, Sir John Talbot's Sixth Form College, s Secondary School
Skills
- SMF3 and Board Member
- Transformation, Product and Commercial leadership
- Experienced leader managing teams up to 80 FTE
- Excellent stakeholder management and influencing
- P&L management, customer success and compliance expertise
Timeline
Partnerships and Product Director
DayInsure
2024.02 - Current
Commercial Director
Complete Cover Group
2022.08 - 2024.03
VP of Product
Abacai Technologies
2022.02 - 2022.08
Strategy and Product Lead
Wrisk
2021.03 - 2022.02
Motor Strategy and Propositions Manager
Aviva
2018.05 - 2021.02
Career Break
Home
2014.05 - 2018.05
Marketing Manager
Aviva
2010.09 - 2014.05
Business Analyst
Aviva
2007.09 - 2009.07
Graduate Progamme
Aviva
2005.09 - 2007.09
Agile Foundations (2018) - Ideation and Innovation (2019) - Prince 2 (2008 -
Product Owner (2019) - Mental Health Awareness (2020) - Lean Six Sigma (2008 - undefined
BA Hons - History
University of Birmingham, Sir John Talbot's Sixth Form College, s Secondary School