Jeanne-Claire Morley
London
Summary
Expert in audience development strategy with a proven track record in community growth and retention. Proficient in performance optimization and project management, delivering successful campaigns through data-driven insights.
Strong background in content strategy and entertainment marketing, with experience in talent management and international coordination. Knowledgeable in film production workflows, with ambition to produce innovative audience engagement solutions in the music industry.
Overview
15
15
years of professional experience
6025
6025
years of post-secondary education
Work history
CRM MANAGER, PRE-DEPARTURE
TUI Travel Group
London
10.2022 - 09.2025
- Developed expertise in data-driven audience segmentation and multicultural content strategies.
- Optimised audience communications programme across eight international markets to enhance customer loyalty.
- Led cross-functional project management with Creative, Analytics, Customer Experience, and Digital Platform teams.
- Pioneered AI-powered audience sentiment analysis to identify engagement opportunities.
- Achieved 10.2% mobile push open rate and 18.7% email UCTR, surpassing industry averages.
- Managed strategic updates of 17 automated campaigns across four brands and nine markets.
- Increased positive audience sentiment scoring by 9% through targeted initiatives.
- Implemented recommendation engine to deliver personalised content effectively.
EMAIL MARKETING MANAGER
Penguin Random House
London
10.2017 - 09.2022
- Nurtured fan communities for 85+ renowned authors, including Margaret Atwood and Haruki Murakami.
- Partnered with marketing teams to devise engagement strategies that reflect each author's voice.
- Executed multiple campaigns while aligning commercial goals with community needs.
- Conducted performance analysis alongside digital platforms and insights teams for content improvement.
- Achieved a 40% growth in author-led CRM programmes through strategic development.
- Managed a comprehensive user database of 4.5 million, boosting engagement efforts.
- Directed coordination among 120 stakeholders to ensure consistent audience strategies.
- Honoured with the Emperor Penguin Award for Excellence in 2019.
DIGITAL MARKETING EXECUTIVE/CAMPAIGNS EXECUTIVE
The Royal Horticultural Society
London
04.2014 - 10.2017
- Multi-Platform Audience Development
- Built stakeholder relationships across RHS Shows (including RHS Chelsea Flower Show), Gardens, Membership, and Analytics teams to deliver digital campaigns across online advertising, social media, and email.
- Results: Achieved 112% total online audience growth and 55% increase in digital ticket sales
DIGITAL COMMUNICATIONS ASSISTANT
Medecins du Monde UK
London
09.2013 - 04.2014
- Integrated Digital Community Building
- Collaborated with International Communications Team on comprehensive online strategy across social media, CRM, and website
- Delivered 80% online audience growth through coordinated multi-platform approach
ACCOUNT MANAGER
Specific Media/MySpace UK
02.2011 - 08.2013
- Digital Campaign Management & Client Relations
- Managed key relationships and campaigns for major media agencies including Mediacom
- Award: Internal recognition for innovation in client management and satisfaction
Education
MA - Film and TV Production
Bournemouth University
BournemouthBA - Theatre Arts
University of Hull
Hull, Kingston upon HullInternational Baccalaureate -
United World College of South East Asia
SingaporeSkills
- Audience development strategy
- Community growth and retention
- Performance optimization
- AI Actionable Sentiment analysis
- Project management
- Campaign ideation
- Content strategy
- Publishing and entertainment marketing
- Talent management collaboration
- International coordination
- Film production workflows
Languages
English
Native
French
Fluent
Accomplishments
Penguin Random House: Emperor Penguin Award
Affiliations
Live Music
Musical Artistry
International Relations
Film Criticism
Contemporary Fiction
Yoga
Pop Culture Analysis
Modern Chinese History
Timeline
CRM MANAGER, PRE-DEPARTURE
TUI Travel Group
10.2022 - 09.2025
EMAIL MARKETING MANAGER
Penguin Random House
10.2017 - 09.2022
DIGITAL MARKETING EXECUTIVE/CAMPAIGNS EXECUTIVE
The Royal Horticultural Society
04.2014 - 10.2017
DIGITAL COMMUNICATIONS ASSISTANT
Medecins du Monde UK
09.2013 - 04.2014
ACCOUNT MANAGER
Specific Media/MySpace UK
02.2011 - 08.2013
MA - Film and TV Production
Bournemouth University
BA - Theatre Arts
University of Hull
International Baccalaureate -
United World College of South East Asia