Customer-orientated, strategic-thinking leader and sales and marketing professional with over 30 years of experience in building relationships, cultivating partnerships, retaining top accounts, and growing profit channels.
Currently the Franchise owner of Pass The Keys Bournemouth and Poole, with expertise in business management, strong analytical and strategic thinking, and organizational skills, the ability to motivate others, and excellent networking skills
- Acquired local area knowledge about Bournemouth and Poole to develop new business.
- Maximised sales opportunities, representing Pass The Keys at numerous exhibitions, workshops, and events.
- Completed opening and closing procedures, from host introduction to listing of the property
- Oversaw daily operations to achieve high productivity levels.
- Processed invoices and payment runs with complete accuracy.
- Facilitated a smooth sales process by managing pipeline and recording lead activity in Hubspot.
- Conducted sales presentations to build customer understanding of value proposition.
- Effectively resolved customer problems and complaints (hosts and guests) improving customer satisfaction
- Built brand presence by developing strong relationships with key opinion leaders.
- Developed marketing campaigns to expand client base.
- Exceeded sales goals and improved profitability by developing sales strategies and business plans according to market trends in the short-letting market in Bournemouth and Poole
- Drove business development by cultivating strong supplier relationships and executing benefit-oriented sales presentations to prospects.
- Promoted branding initiatives to maximize customer outreach (local marketing)
- Shaped business direction through rigorous research and strategy development.
- Interfaced with hosts, determined needs, provided recommendations and up-sold services - secured new clients with impactful pitches and presentations
- Managed employee performance reviews (contractors, i.e. cleaners, plumbing, maintenance) built positive communication and delivered development insights.
- Managed £12000 annual marketing budget.
- Interviewed and recruited high-performing staff, adding value, motivation and drive to existing sales teams.
- Achieved exceptional client satisfaction feedback and city ratings.