Jaysn Maxwell Lean
London,UK
Summary
I am a highly results-driven and commercially astute business development professional with over 20 years of experience in driving sales growth, building strategic partnerships, and optimising commercial operations in diverse global markets.
My core strength lies in identifying, nurturing, and capitalizing on new business opportunities, creating innovative market strategies, and executing robust systems that foster sustainable growth.
With a deep passion for business development, I excel at connecting high-level strategic vision with actionable insights, ensuring long-term profitability and consistent expansion.
Throughout my career, I have consistently demonstrated an ability to address complex challenges with innovative solutions, all while maintaining a client-centric focus and driving long-term success.
I have cultivated strong relationships across various sectors-working with senior leadership, teams, clients, and stakeholders-to foster collaborative, results-oriented environments.
With proven leadership in managing cross-functional teams, I thrive in dynamic, growth-oriented settings and am committed to helping organisations deliver measurable outcomes through tailored business development strategies.
A Driven professional with strategic mindset, showcasing leadership acumen and business development expertise. Proven ability to manage cross-functional teams and drive organisational growth through innovative strategies and operational excellence. Committed to delivering impactful results and fostering culture of success in a Business Development, Business Management or Sales role.
Overview
31
31
years of professional experience
Work history
Managing Director
Koplus
London, United Kingdom
04.2024 - 03.2025
- Company Overview: Koplus is UK's leading provider of acoustic phone booths, meeting booths, and soft seating solutions
- Spearheaded identification and pursuit of new market opportunities, driving significant increase in sales revenue
- Cultivated and nurtured long-term relationships with high-value clients and distributors
- Directed all commercial activities with emphasis on profitability and sustained growth
- Led operational teams, ensuring seamless execution of business plans
- Koplus is UK's leading provider of acoustic phone booths, meeting booths, and soft seating solutions
- Successfully increased brand visibility and revenue by identifying new business verticals
- Ensured that Koplus retained its position as market leader in its niche
- Promoted culture of continuous improvement, driving operational excellence.
- Developed effective business strategies for sustained growth.
- Managed crisis situations with strategic planning.
- Improved company performance by streamlining operational processes.
- Established performance metrics, resulting in increased team efficiency.
- Orchestrated large-scale events to enhance brand visibility.
- Secured new clients through targeted marketing campaigns.
- Oversaw financial operations for fiscal control and profitability.
- Increased turnover by 20%, 2024-2025
Branch Manager
Zenith Interiors
Wellington, New Zealand
01.2021 - 12.2023
- Company Overview: Zenith Interiors specializes in design, manufacture, and distribution of premium commercial furniture across APAC region
- Developed and executed strategies that led to acquisition of new business
- Directed initiatives to expand Zenith's market presence
- Developed strong, long-term relationships with multinational clients
- Led and mentored high-performing team, creating culture of collaboration and excellence
- Zenith Interiors specialises in design, manufacture, and distribution of premium commercial furniture across APAC region
- Played key role in enhancing Zenith Interiors' market share in New Zealand
- Liaised with clients, resulting in strong relationships and repeat business.
- Organised local marketing activities, boosting brand visibility within community.
- Managed daily operations to ensure smooth running of branch.
- Coordinated with other branches for seamless service delivery.
- Reviewed and analysed sales data to identify growth opportunities.
- Fostered positive work environment, improving overall team morale.
- Led team meetings to foster communication and collaboration.
- Instrumental in successful winning of AOG government contract for supply of commercial furniture to public sector.
International Sales Director - Asia Pacific
Royal Ahrend Group
Shanghai, China
05.2018 - 03.2020
- Designed and implemented comprehensive regional strategy that facilitated expansion of Royal Ahrend's footprint
- Managed diverse team of sales professionals across multiple regions
- Focused on business development within emerging markets, driving revenue growth while ensuring sustainability
- Negotiated with key clients and stakeholders to secure profitable business deals
- Expanded Royal Ahrend's market presence in emerging markets
- Reviewed market trends regularly to inform strategy development and execution.
- Boosted brand visibility by representing company at international trade shows and events.
- Gave insightful presentations at industry events, enhancing company reputation as thought leader.
- Worked closely with marketing teams on campaigns targeted towards foreign audiences.
- Oversaw implementation of sales strategies, resulting in stronger global presence.
- Handled all aspects of customer service for international clientele, improving client satisfaction levels.
- Managed cross-cultural negotiations to secure lucrative contracts.
- Presented product portfolio to potential customers at international meetings and conferences, generating interest.
- Coordinated logistics for delivery of goods to international customers, ensuring timely fulfilment of orders.
- Prepared winning sales proposals to address and overcome potential client objections.
- Grew annual revenue by 60 % with targeted sales and marketing strategy.
Managing Director - Ahrend Gulf
Royal Ahrend Group
Dubai, United Arab Emirates
03.2013 - 03.2018
- Developed market entry strategies and successfully established Ahrend Gulf as key player in GCC region
- Recruited and trained high-performing sales and operations team
- Managed relationships with key clients, project managers, and architects
- Implemented robust supply chain processes
- Successfully positioned Ahrend Gulf as market leader
- Delivered high-quality services by maintaining customer focus at all times.
- Oversaw financial operations for fiscal control and profitability.
- Established performance metrics, resulting in increased team efficiency.
- Directed complex projects to successful completion.
- Identified market trends, leading to business expansion opportunities.
- Developed effective business strategies for sustained growth.
- Fostered partnerships to expand business opportunities.
- Directed day-to-day work of 11 employees and motivated teams to exceed objectives.
Export Business Development Manager
Techo UK
London
05.2009 - 01.2013
- Company Overview: Techo UK, part of Prague-based commercial furniture manufacturer
- Developed and implemented market strategies for expanding Techo's presence in UAE and Saudi Arabia
- Delivered strong sales results, achieving €6.6M in personal sales in 2012
- Built and maintained relationships with architects, designers, and key stakeholders
- Techo UK, part of Prague-based commercial furniture manufacturer
- Played pivotal role in Techo UK's growth in Middle East
- Conducted market research to identify potential business opportunities.
- Managed key accounts, ensuring high levels of customer satisfaction.
- Collaborated with stakeholders to align business goals and objectives.
- Secured new business opportunities by cultivating strong relationships with potential clients.
- Implemented marketing initiatives for greater brand visibility.
- Developed strategic partnerships for sustained growth.
- Identified market trends, resulting in enhanced product offerings.
Business development Manager
Techo UK
London , United Kingdon
07.2006 - 05.2009
Architect and Design Sales Manager
Techo UK
London , United Kingdom
05.2004 - 07.2006
Auditor
Post Office LTD
London , United Kingdom
06.1999 - 05.2004
Fundraiser
Barnados New Zealand
Wellington , New Zealand
03.1998 - 06.1999
Visual merchandising manager
Whitcoulls
Wellington , New Zealand
04.1996 - 03.1998
English Teacher
AFS
Tobati, Paraguay
02.1994 - 04.1996
Education
Some College (No Degree) -
QEC
Skills
- Strategic Business Development
- Sales Leadership & Revenue Growth
- Market Expansion & Entry Strategies
- Client Relationship Management
- Cross-Functional Team Leadership
- Operational Excellence & Process Optimization
- P&L Management & Financial Oversight
- Stakeholder Engagement & Negotiation
- Cross-Cultural Communication
- Resilient to pressure
- Adaptability to market changes
- Strategic prospecting
- Key account handling
- Lead generation
- Process Improvement
- New business acquisition
Languages
English (Fluent)
Native
Spanish
Elementary
References
References available upon request.
Career Experience
As an experienced business, business development and sales leader, I have built a proven track record in driving substantial growth across various industries and global markets, including the UK, Europe, the Middle East, and Asia-Pacific. Having worked with leading companies such as Koplus, Zenith Interiors, Royal Ahrend Group, and Techo UK, I have successfully expanded market presence, developed and strengthened client relationships, and built high-performing, results-driven teams. I have led market entry initiatives, driven revenue growth, and been responsible for the strategic, operational, and commercial success of large-scale business operations.
Timeline
Managing Director
Koplus
04.2024 - 03.2025
Branch Manager
Zenith Interiors
01.2021 - 12.2023
International Sales Director - Asia Pacific
Royal Ahrend Group
05.2018 - 03.2020
Managing Director - Ahrend Gulf
Royal Ahrend Group
03.2013 - 03.2018
Export Business Development Manager
Techo UK
05.2009 - 01.2013
Business development Manager
Techo UK
07.2006 - 05.2009
Architect and Design Sales Manager
Techo UK
05.2004 - 07.2006
Auditor
Post Office LTD
06.1999 - 05.2004
Fundraiser
Barnados New Zealand
03.1998 - 06.1999
Visual merchandising manager
Whitcoulls
04.1996 - 03.1998
English Teacher
AFS
02.1994 - 04.1996
Some College (No Degree) -
QEC
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