Jay Rich

Leading global channel, alliance and ecosystem strategy across the Omnesse Group portfolio, spanning healthcare technology, IoT, AI, automation, RTLS, workflow orchestration and operational intelligence.

Formal leadership responsibilities across:

Olinqua | Managing Director, EMEA
Leading EMEA growth, executive engagement, strategic partnerships and market expansion for a healthcare technology scale-up focused on communication, workflow automation, RTLS and operational intelligence.

4Zero Technologies | CEO
Leading commercial strategy, customer engagement and market development for an IoT, AI and automation business focused on industrial, infrastructure and asset-intensive environments.

RTLX | Director, Channel & Alliances
Leading channel strategy, alliance development and partner-led growth for a location intelligence and workflow platform built for clinical and operational environments.

Key focus areas:

• Global channel and alliance strategy
• Partner-led growth and ecosystem development
• Microsoft, Cisco, Siemens and strategic technology partnerships
• EMEA market expansion and executive customer engagement
• Cross-portfolio GTM strategy and commercial positioning
• Healthcare, IoT, AI, automation, RTLS and operational intelligence

This role brings together group-level ecosystem strategy, venture growth, executive engagement and cross-portfolio commercial alignment.

Founded Optix Vue to develop AI, IoT and secure real-time communications solutions for situational awareness, operational coordination and decision-making in high-pressure environments.

The Vision Vue platform connects real-time video, telemetry, voice communications and operational data from drones and optical devices to decision-makers, command centres and AI platforms.

As founder, I lead company strategy, product direction, market positioning, partnership development and customer engagement across public safety, emergency response and critical infrastructure use cases.

Key focus areas:

• Real-time video, data, voice and telemetry for operational decision-making
• AI, IoT and secure communications for situational awareness
• Drone and optical device connectivity for emergency response and critical infrastructure
• Product vision, commercial positioning and partner ecosystem development
• Translating field intelligence into actionable insight for decision-makers

Optix Vue reflects my broader belief that real-time intelligence, secure communications and AI will reshape how organisations respond to operational risk.

As Consulting CTO for Public Safety and Justice, I helped shape technology strategy and strategic direction for customers operating in complex, high-stakes environments including public safety, law enforcement, emergency services, and justice.

I worked closely with senior stakeholders to define roadmaps, identify transformation opportunities, and position technologies that improve operational outcomes, resilience, and decision-making. My role combined strategic advisory, executive engagement, market insight, and solution leadership.

Key contributions:

• Developed technology strategy aligned to sector-specific operational challenges
• Built senior stakeholder relationships across customer and partner environments
• Supported transformational initiatives across public safety and justice
• Advised on scalable, secure, and outcome-focused technology approaches
• Helped position Akkodis as a trusted strategic partner in the sector

At Microsoft, I worked with global partners to shape strategy, unlock growth opportunities, and support the development of commercially viable IoT solutions across multiple markets.

My role focused on strategic partner engagement, business transformation, commercial alignment, and helping organisations monetise connected technologies through Azure-based platforms and services.

Areas of focus included:

• Strategic multi-partner agreements
• IoT commercialisation and monetisation
• Business transformation
• Smart transportation and connected environments
• IoT security
• Edge-to-cloud solution strategy
• Executive relationship development with partners and stakeholders

Led global strategy initiatives within Cisco’s Industrial IoT Cyber Security Acquisitions and Incubation business, focusing on integrating emerging capabilities into the wider business, building strategic partnerships, and driving growth.

My role combined business leadership, partner development, sales strategy, and commercial execution to support adoption and revenue growth across Cisco’s evolving industrial technology portfolio.

Key focus areas:

• Integrating and incubating IoT acquisitions into Cisco’s broader business
• Building and strengthening global strategic partnerships
• Developing sales and marketing strategies to drive revenue growth
• Supporting the commercial maturation of emerging technology capabilities

As one of the founding members of Cisco’s IoT business in APJC, I helped establish the regional structure, go-to-market direction, and commercial foundation for growth.

My role involved strategy development, market positioning, partnership engagement, and helping customers adopt industrial IoT and OT solutions that supported their digital transformation goals.

Key contributions:

• Helped establish the operational and commercial foundation for the APJC IoT business
• Developed regional go-to-market strategy
• Supported recruitment and onboarding of high-performing team members
• Worked with customers and partners to align Cisco’s IoT capabilities to business needs
• Supported digital transformation strategies across industry and enterprise sectors
  
  

Worked across sales, marketing, customer engagement, and enablement to accelerate the adoption of Cisco collaboration technologies and support commercial growth across the global collaboration business.

This role blended thought leadership, strategic positioning, customer education, and market development, including the delivery of high-impact presentations, training sessions, and solution storytelling.

Key contributions:

• Developed sales and market positioning strategies for collaboration acquisitions
• Delivered engaging presentations and training sessions to customers and partners
• Supported customer adoption of digital transformation technologies
• Helped identify new commercial opportunities within the collaboration market
• Contributed to revenue growth through strong market engagement and solution advocacy

Led enterprise account growth by building strong executive relationships, aligning solutions to customer strategy, and identifying opportunities to expand value across major and mid-market accounts.

My focus was on strategic account development, commercial growth, and helping customers achieve stronger outcomes through collaboration technologies aligned to their broader business goals.

Founded and led a consulting business focused on helping organisations make stronger technology and partnership decisions that support growth, performance, and long-term business value.

I worked with vendors, partners, and organisations to identify opportunities, build strategic relationships, and align technology decisions with broader commercial and operational objectives.

Focused on building partner-led growth across ANZ, developing strong executive relationships, and driving collaboration opportunities across channel, corporate, and government segments.

Drove growth across government, health, and education sectors by positioning mission-critical data centre solutions and developing new commercial opportunities in strategic accounts.

Managed enterprise and public sector account development across collaboration, cloud, and data centre portfolios, with a focus on revenue growth, customer engagement, and long-term account value.

Worked in enterprise infrastructure sales, leading customer discussions and helping close new business across cloud and data centre solutions. Also built out a physical data centre business capability that supported revenue growth and expanded customer value.

Provided Level 2 support across the Asia Pacific region, developing strong technical problem-solving, customer engagement, and issue management experience within enterprise support environments.

Built early technical and operational experience in telecommunications support, fault management, and customer service across broadband and wireless environments.