JayJay Doolan

• Led North America Affiliate & Partnerships at Vistaprint, owning channel strategy, budget, forecasting, performance, and cross-functional execution across affiliate, brand, card-linked offer, and influencer partnership programmes,
• Successfully navigated a year of major industry disruption, including Google core updates, browser policy changes, and the rise of AI-powered search, helping shape the future direction of affiliate and partnership channels.
• Spearheaded affiliate incrementality and CLS testing across a portfolio of strategic partners, developing robust measurement frameworks to inform investment decisions and demonstrate channel value.
• Built AI-powered agents to streamline affiliate operations, automating reporting, remuneration modelling, and elasticity analysis to improve efficiency, scalability, and decision-making.
• Led Vistaprint's expansion into affiliate opportunities within LLM-driven discovery environments, shaping the company's global strategy for AI-powered search and emerging customer acquisition channels.

• Led affiliate and partnership strategy across EMEA & ANZ markets, driving performance, growth, and innovation across a diverse portfolio of programmes.
• Managed agency relationships, team operations, budgets, forecasting, and performance reporting, ensuring effective execution and stakeholder alignment.
• Designed and implemented an affiliate incrementality scorecard to optimise investment decisions, leveraging customer journey influence, conversion latency, customer type, and lifetime value to identify the highest-value partners, improve budget allocation, and maximise channel ROI.
• Delivered consecutive years of channel growth within a mature affiliate programme through strategic investment, diversification into new partnership models, and ongoing programme optimisation.

• Led the UK Affiliate Marketing department, delivering over 450% commercial growth in two years through strategic client acquisition, programme expansion, and performance optimisation.
• Oversaw client delivery, team operations, and resource planning, managing a team of seven and driving high standards of execution and client satisfaction.
• Identified commercial growth opportunities and led new business pitches, contributing to revenue growth and strengthening client partnerships.
• Developed innovative customer acquisition solutions and expanded the department into high-growth partnership areas, including lead generation, card-linked offers, and influencer marketing.

Client Portfolio: O2, Mitchells & Butlers, Matalan, Parcelforce & Homebase

• Led affiliate strategy and performance across EMEA, driving growth through strategic planning, partner development, and programme optimisation.
• Managed senior client and media partner relationships, ensuring strong commercial performance and long-term partnership success.
• Owned budget planning and performance management, identifying growth opportunities and delivering recommendations to maximise ROI.
• Mentored and developed junior team members, fostering a high-performance culture and supporting career progression within the team.

Client Portfolio: Staples EMEA

• Managed enterprise client accounts.
• Led campaign optimisation and performance reporting.
• Identified upsell opportunities and business growth initiatives.
• Supported tracking implementation and technical integrations.

Client Portfolio: Samsung, Etihad Airways, Mitchells & Butlers

• Managed affiliate programmes for major brands.
• Delivered forecasting, budgeting, and growth strategies.
• Developed publisher recruitment initiatives.
• Monitored programme performance and optimisation opportunities.

Client Portfolio: Expedia, Hotels.com, Direct Line Group, Groupon, The Body Shop, Betfair, Paddy Power, Tesco & Trainline