Jay Brooks
London
Summary
I bring a versatile skill set in relationship building, project management, sales, strategic planning, and business development. My passion lies in crafting impactful, integrated marketing campaigns and cultivating brand partnerships that drive measurable success. I excel at identifying untapped opportunities for growth and innovation across both new and existing client bases. As a natural communicator and collaborator, I thrive in leveraging team strengths to create forward-thinking, solutions-driven strategies that consistently deliver results.
Overview
9
9
years of professional experience
Work history
Influencer Account Director (FL)
Ogilvy
London
05.2025 - Current
- Bacardi Group - Development and delivery of influencer strategy across brands including St Germain & Grey Goose
- Influencer casting, vetting and briefing across multiple accounts
- Facilitated high-level negotiations with influencer agents and 3rd parties covering production
- Cultivated strong partnerships with external stakeholders to achieve mutual objectives.
Senior Account Director
RanaVerse
London
05.2023 - 11.2024
- Johnnie Walker Black Label - Creative and strategic account lead, delivering across influencer, social and events. Notable campaigns included the 'Seat at the Table' partnership with Dankie Sounds. Managing a budget of £500K
- Johnnie Walker Blue Label - Account and creative lead, covering influencer and experiential campaigns. Including the new product launch 'Elusive Umami' in partnership with Honey Dijon
- Smirnoff - Account lead, delivering 12-month integrated culture programme entitled 'We Do Us' in collaboration with Global Smirnoff team. Responsibilities included creative and strategic development, influencer and talent casting and contracting, partnership and production management. Working across channels such as experiential, social, events and TVC. Managing a budget in access of £2.5m
- Smirnoff Spicy Tamarind - Led the UK culture launch of Smirnoff Spicy Tamarind delivering an experiential and social activation with top influencer talent
- Diageo - Management of pitch process and onboarding of Captain Morgan and Johnnie Walker Black Label and new agency clients worth £1.2m
- Diageo - Building and strengthening of relationship with global brand leads across Diageo portfolio to drive revenue and profitability
- Management of senior account manager, account manager and account executive
Client Director (FL)
Dentsu Creative
London
02.2023 - 05.2023
- Heineken Silver - Leading on nationwide experience-led & volume-led (contactless) sampling campaign for Heineken Silver
- Heineken Ciders - Account lead, delivering nationwide experience-led & volume-led sampling campaigns for all cider brands - Strongbow Ultra & Tropical, Inch's
- Liaising with stakeholders to develop locations & logistics strategy, build activation stands, ensure adequate staffing and campaign measurement
- Strongbow Eurovision - Development and delivery of Eurovision 'Home Watch Party Kits' in partnership with Pink News
- Responsible for all financial processes across HUK account including forecasting and accurate billing
- Line management of 2x client managers and intern
Account Director
DRUM
London
04.2021 - 02.2023
- PwC - Ownership, brokering and management of all brand partnerships for the UK marketing division, increasing agency management fees by 130% YoY
- PwC - Delivery of brand partnerships with partners such as WIRED, Sky, LinkedIn, The Drum, New Scientist & Financial Times
- Sanofi - Social and E-commerce monitoring across brands such as Dulcolax, Allevia & Buscopan; increasing management fees by 110% over 9 months
- Habitat - Brokering, management and delivery of sponsorship campaigns with Ideal Home, LivingEtc & Channel 4. Resulting in prospective briefs across the client group including Sainsbury's & Argos
- HeyCar - Account lead, brokering sponsorship opportunities with The Athletic, ITV, Sky Cinema and Sky Comedy worth over £500k to the agency
- HeyCar - Management and development of Idents and TVC for ITV and Sky sponsorships
- Coral - Management and delivery of AFP (advertiser funded programme) with ITV - 'Against The Odds' - Including the development and delivery of all social amplification
- Coral - Ideation and management of Idents and TVC for AFP with ITV
- Coral - Management of always on social; development of brand playbook and optimisation of campaigns with 3rd party agency
- Doritos - Negotiation and delivery of partnership strategy to coincide with gaming campaign activations
Customer Success Director (FL)
Ad-Lib.io
Remote
12.2020 - 04.2021
- Providing a managed service for multiple clients on Ad-lib's creative management platform; efficiently delivering digital marketing campaigns at scale
- Developing and management of media plans to support roll out of digital marketing campaigns across display, VPAID and social
- Management of client, creative agency and media agency relationships to ensure production, approval and reporting processes take place within the platform; creating a more seamless process for all parties involved
- Responsible for daily/weekly reporting for the likes of Johnson & Johnson, Coke and Dyson; providing creative optimisations on the fly (DCO) to improve campaign performance
Senior Account Manager
Momentum Worldwide
London
04.2019 - 07.2020
- Merck - Account lead/project manager, delivering VR based experiential campaigns in 15 markets, managing budget of £1.2m
- Merck - Strengthened business relationships with partners in SEO and PPC resulting in 12% increase in monthly web traffic between May - September 2019
- SAP - Management of SAP & Manchester City FC partnership account, delivering projects for senior teams (Men & Women)
- SAP - Development of season long activation plan for Man City Women designed to raise awareness and affinity for SAP x Man City Partnership
- SAP - Working closely with SAP's social and digital teams to further optimise and improve digital journey and engagement on all digital touch points
- Use of initiative and strong negotiation skills to identify and close new project opportunities
- Managing and developing SAE
Account Manager
FITCH
London
08.2018 - 03.2019
- Mercedes Benz - Account lead, managing a budget of £2m
- Mercedes Benz - Delivery of brand consultancy and retail concept design to 17 pilot showrooms globally
- Adidas Football - Development and delivery of boot launch campaigns across dot com, retail and social for SS18 and FW18/19
- Honda - Development of retail concept design for 8x bike dealerships globally worth £700k
- Increased agency revenue by bringing in and cementing relationships with new clients, and optimising the servicing of existing customer accounts
- Leveraged industry trends to shape value-added solutions and approaches for key audiences
- Managing and developing an SAE & AE
Account Manager
Doner Limited
London
12.2016 - 08.2018
- Huawei - Delivering multiple pan European campaigns to budget and within agreed time frames worth in excess of £5m to agency
- Huawei - Delivery of fully integrated partner campaigns across multiple channels - TVC, Social, Events, DOOH, Experiential, Web, PPC
- Huawei - Built and strengthened long-lasting client relationship resulting in Doner becoming Huawei's first ever retained agency
- Gain Capital - Account lead, delivery of rebrand campaign for Gain Capital and City Index worth £800K
- Fiat - Account lead as retained digital agency for Fiat Chrysler Group
- Fiat - Used effective data analysis and sales strategies to increase profitability and develop a system or organisation for projects
- Income projection and development of rate cards for all assigned clients
- Leading pitches for £80m worth of business
Education
BA (Hons) - Marketing Management
University Of Birmingham
Birmingham2014
Skills
- Key Social Skills - Relationship building, initiative, leadership, presenting, negotiating
- Client Services - Budgeting, financial management, strategy, creative, upselling, staff development, forecasting
- Marketing/Advertising - Project management, social, experiential, TVC, events, copywriting, analytics, PPC, SEO, PR
- Analytics - Google Analytics, double click, search, mailchimp, trend identification, business analysis
- Admin - Sales Force, Xero, Receipt Bank, CRM, rate card development, Office 365, keynote
- Creative - Sketch, Affinity
Timeline
Influencer Account Director (FL)
Ogilvy
05.2025 - Current
Senior Account Director
RanaVerse
05.2023 - 11.2024
Client Director (FL)
Dentsu Creative
02.2023 - 05.2023
Account Director
DRUM
04.2021 - 02.2023
Customer Success Director (FL)
Ad-Lib.io
12.2020 - 04.2021
Senior Account Manager
Momentum Worldwide
04.2019 - 07.2020
Account Manager
FITCH
08.2018 - 03.2019
Account Manager
Doner Limited
12.2016 - 08.2018
BA (Hons) - Marketing Management
University Of Birmingham
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