Summary
Overview
Work history
Education
Skills
Timeline
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Jay Booker-Brown

Lymington,Hampshire

Summary

I am a results-driven Communications Manager with nearly a decade of experience in narrative development and campaign execution. I bring extensive expertise from dynamic start-up and scale-up environments as well as established corporations. My team-oriented approach fosters collaboration and drives project success. I am adept at working with C-suite leaders to refine brand messaging and identify target audiences across diverse sectors. With extensive knowledge of social media, PR, and audience segmentation, I have developed messaging funnels and automations to nurture leads and increase sales through company websites.

Overview

13
13
years of professional experience
2023
2023
years of post-secondary education

Work history

Head of Communications

Rugged Roads/KOVE Moto South
Lymington, Hampshire
09.2024 - 09.2025
  • Developed and managed Communications budgets, strategically placing advertisements across ABR Magazine, MCN Magazine, and digital platforms.
  • Redesigned communication strategy to enhance message clarity and reach across essential channels.
  • Collaborated with premium motorcycle brands including KLIM and Touratech on joint marketing initiatives.
  • Executed successful event activations and social media campaigns, exemplified by Muc-Off partnership at 2025 ABR Festival.
  • Enhanced KOVE's UK brand presence through proactive development and reputation management strategies and messaging development.
  • Addressed growth opportunities and public challenges to strengthen brand positioning in a competitive market.
  • Oversaw rebranding initiative, rejuvenating public image.
  • Championed transparency, leading to increased trust among stakeholders.

Communications and Social Media Manager

DAACI
London
09.2019 - 09.2024
  • Brand Guardianship
  • Be the source of truth regarding brand style for all internal and external users.
  • Managed external agency relationships, ensuring alignment with company objectives.
  • Defined company's voice and tone guidelines which became benchmark across departments.
  • Implemented social media campaigns, resulting in improved customer interaction.
  • Collaborated with marketing team on promotional efforts, boosting brand recognition.
  • Crafted compelling PR stories that garnered positive media coverage.
  • Set up regular feedback channels with clients, improving customer satisfaction levels.
  • Advised staff at all levels on optimum messaging for internal and external communications.

Communications Advisor

Sonning Boats and Launches
Sonning
01.2023 - 06.2023
  • I was asked to join the team in the early stages of the company to build and develop their communications, messaging and tone strategies. I also conducted market research and established a target audience for paid social campaigns.

Communications and Social Media Manager

TMC2
London
10.2018 - 09.2020
  • Managed content creation process from concept to completion, achieving cohesive messaging across all platforms.
  • Conducted market research to identify potential opportunities for growth.
  • Established strong relationships with industry influencers for collaborative opportunities.
  • Boosted company reputation through successful media liaisons and press releases.
  • Improved public relations with effective crisis management plans.
  • Led team in organising high-profile corporate events, enhancing brand image.
  • Crafted compelling PR stories that garnered positive media coverage.
  • Built comprehensive strategy aligned to business goals and covering all levels of communication needs.

Communications Manager

Triller (UK)
London
09.2017 - 10.2019
  • Company Overview: Triller is a US based social media and entertainment platform with a key focus around the music industry. The company experienced rapid growth, going from $100m valuation to a multi-billion listing price within the space of a few years.
  • I was part of Triller’s expansion within the UK market, contributing significantly to the platform’s growth and prominence.
  • Managed a dynamic team of social media and partnership executives, strategically overseeing operations across the UK and Nordic countries.
  • Led the onboarding process for influential figures, including influencers, record labels, and artists, to drive platform growth and enhance its cultural relevance.
  • Maintained a pulse on current trends globally and locally, ensuring that Triller remained at the forefront of industry and cultural developments.
  • Formulated and executed effective communication strategies tailored specifically for the UK market, managing the tone to align with the global message while resonating authentically with local audiences.

Communications Manager

Wise Productions UK
London
09.2012 - 10.2017
  • My key role was to manage the company’s communications strategy for both internal and external stakeholders to deliver clear and concise messaging and brand awareness.

Education

School Of Social

GCSE -

Elthorne Park High School

Skills

  • PR Management
  • Social Media Management
  • Communications Strategy and Management
  • Content Management
  • Web/CMS Management (WordPress, VEV, Squarespace)
  • Google Ads
  • Microsoft Office
  • Hubspot (CRM, Marketing and Sales)
  • B2C, B2B and D2C Experience
  • Team Management
  • SEO (YOAST)
  • E-commerce (Woo-Commerce, Shopify)
  • Crisis Management
  • Internal Communications Management and Process Management

Timeline

Head of Communications

Rugged Roads/KOVE Moto South
09.2024 - 09.2025

Communications Advisor

Sonning Boats and Launches
01.2023 - 06.2023

Communications and Social Media Manager

DAACI
09.2019 - 09.2024

Communications and Social Media Manager

TMC2
10.2018 - 09.2020

Communications Manager

Triller (UK)
09.2017 - 10.2019

Communications Manager

Wise Productions UK
09.2012 - 10.2017

School Of Social

GCSE -

Elthorne Park High School

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