JAVED KANA
London,Essex
Summary
An experienced copywriter skilled in conceptualising and executing advertising campaigns and account management. A media specialist with a proven record of writing and editing content for multimedia platforms. Ambitious with excellent initiative and prioritisation abilities seeks role in fast-paced media/marketing environment.
Overview
19
19
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work history
Customer Experience & Communication Officer
Victoria Commercial Bank
Nairobi
2021.06 - 2023.08
- Produced marketing and advertising content for use across platforms, effectively communicating the brand's strategic objectives.
- Promoted the brand's Environmental and Social Governance (ESG) and sustainability objectives through audio-visual content for display at key stakeholder touchpoints.
- Wrote press releases and keynote speeches for its leadership to promote the brand's positive image to stakeholders.
- Amplified product and service impacts through targeted CSR and customer-driven campaigns.
- Built positive, productive media relationships to increase brand exposure.
- Consulted with executive management to develop communication policies and procedures for managing crises.
Executive Editor
The Asian Weekly
Nairobi
2012.02 - 2021.05
- Increased readability of the publication to over 250,000 members by producing community-driven content tailored to the targeted demographic.
- Established the publication's digital presence through engaging social media strategies.
- Contributed to 15% growth of the business annually, through drafting engaging advertising and revenue-generating ideas such as specialised/supplementary publications.
- Helped writing team to refine content and embody brand voice.
- Fact-checked content to prevent publication of false information.
- Crafted compelling copy in full adherence to different style guides and tones of voice.
Digital Marketing Officer (part-time)
Finsense Africa
2020.01 - 2021.01
- Pioneered the start-up's marketing objectives, and building its social media presence from nil to over 500 followers on LinkedIn and Facebook, through relevant fintech content and engaging posts
- Wrote technical thought leadership articles promoting the CEO's vision to the public.
Creative Producer
East FM Kenya
Nairobi
2004.10 - 2012.01
- Excelled at copywriting, curating advertising campaigns, producing radio adverts and conducting road shows
- Drove traffic to the station's website by producing content relating to the presenters, entertainment and lifestyle topics.
Education
MA Strategic Advertising and Marketing Communications - Digital Marketing
University of Greenwich, London, UK
London 2023.09 -
MSc. Mass Communication - Corporate Communication
Jomo Kenyatta University of Agriculture and Technology (Kenya)
Nairobi, Kenya. 2015.09 - 2018.06
Bachelor of Arts in Communication and Journalism - Communication
Kenya Methodist University (Kenya)
Nairobi, Kenya 2013.05 - 2016.07
Skills
- Copywriting
- Developing advertising campaigns
- Account/Client relationship management
- Proofreading and editing
- Social Media marketing
- Website and blog content creation
- Customer service
- Press and public relations
Certification
Digital Marketing Fundamentals, Google Africa
VOLUNTEERING
Communication Assistant, Muslim Bhadala Jamat
Assisting in media and communication work for the community including writing speeches and organising community events and photography.
Timeline
MA Strategic Advertising and Marketing Communications - Digital Marketing
University of Greenwich, London, UK
2023.09 -
Customer Experience & Communication Officer
Victoria Commercial Bank
2021.06 - 2023.08
Digital Marketing Officer (part-time)
Finsense Africa
2020.01 - 2021.01
MSc. Mass Communication - Corporate Communication
Jomo Kenyatta University of Agriculture and Technology (Kenya)
2015.09 - 2018.06
Bachelor of Arts in Communication and Journalism - Communication
Kenya Methodist University (Kenya)
2013.05 - 2016.07
Executive Editor
The Asian Weekly
2012.02 - 2021.05
Creative Producer
East FM Kenya
2004.10 - 2012.01