Jatish Parmar

OpenBet is a leading B2B provider of sportsbook technology, content and services, entrusted by the globe's biggest betting & gaming brands, lotteries, casinos and tribal operators. (https://www.openbet.com/)

• Own and lead the global B2B product marketing strategy across technology, content, services, and regulatory verticals.
• Develop and execute comprehensive go-to-market strategies, aligned with brand positioning, PR, and communications to drive growth across new and existing markets.
• Create compelling product narratives, messaging frameworks, and value propositions for the content product suite.
• Deliver high-impact product release campaigns, producing commercial collateral, sales enablement materials, and customer-facing communications.
• Lead event, tradeshow, and speaking strategies to elevate product visibility and market presence.
• Conduct competitive analysis and implement global marketing process improvements, including dynamic testing and optimisation initiatives.

Entain plc is one of the world's largest sports-betting and gaming groups, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands which include but are not limited to; Bwin, Coral, Ladbrokes, Foxy Bingo, Gala, Partypoker and PartyCasino. (entaingroup.com)

• Led and developed a team of six CRM professionals, spanning leadership, specialists, and executives.
• Owned the global CRM strategy across the UK, Canada, Spain, Italy, and ROW markets.
• Directed all customer-facing CRM activity, including BAU, tactical, ATL/BTL, operational, and automated communications.
• Partnered closely with BI teams to refine segmentation models, improve targeting, and optimise performance through testing.
• Monitored engagement, retention, and financial KPIs to maximise campaign effectiveness and revenue uplift.
• Managed CRM calendars, localisation strategies, and regulatory compliance across multiple jurisdictions.
• Owned budgeting, forecasting, and planning, ensuring optimal ROI.
• Contributed to the MarTech roadmap, enhancing tooling, reporting, and automation capabilities.
• Implemented robust QA frameworks to uphold CRM quality and regulatory standards.
• Led localisation and compliance strategies in response to multiple regulatory environments.
• Ensured alignment of casino promotions with wider brand strategy and multi-product experiences.
• Managed budgeting, forecasting, and planning to optimise spend and returns.
• Analysed lifecycle journeys to predict behaviours, identify drop-offs, and improve conversion.
• Contributed to the MarTech roadmap to enhance tooling, segmentation, and reporting capabilities.

The Rank Group are a leading international digital gaming company that operate a multi-branded strategy through a combination of proprietary and third-party technology. The group manage brands such as Grosvenor Casino, Mecca Bingo and Enracha from over 130 venues. (rank.com/en/index.html)

• Led a team of three CRM executives, delivering a fully integrated omnichannel customer strategy across online and retail.
• Owned P&L responsibility and partnered with commercial, product, and technology teams to deliver a seamless customer experience.
• Drove CRM execution across all channels, focusing on lifecycle automation, retention, reactivation, and ARPU growth.
• Managed complex projects using varied PM methodologies, ensuring timely and high-quality delivery.
• Produced performance reporting and trading insights for senior stakeholders, aligned to core business KPIs.
• Supported B2B growth initiatives, international expansion, and team training programmes.
• Contributed to product roadmaps spanning UI/UX, rewards, content, integrations, and omnichannel solutions.

Continued leadership across casino and bingo brands following the acquisition of Stride Gaming.

• Managed a migration project for 3 microsites onto the proprietary platform, which involved building product/customer comms across all touchpoints and rebranding the skins.
• Responsible for planning all cross-sell activity across the company's portfolio of casino, slot gaming and bingo brands.

Stride Gaming is a leading online soft gaming operator and operates a multi-branded multiplatform strategy to complement its own proprietary and acquired software. (http://www.stridegaming.com/)

• Led loyalty and retention strategies across seven casino and bingo brands on multiple proprietary platforms.
• Delivered full CRM lifecycle programmes across email, SMS, push, in-site messaging, and direct mail.
• Owned and optimised monthly CRM calendars, aligned with commercial and BI stakeholders.
• Personalised customer journeys across retail and online touchpoints to improve UX and continuity.
• Ensured all communications met regulatory and responsible gaming standards.
• Supported product launches, UI enhancements, and game releases in collaboration with dev and QA teams.
• Measured and improved ROI through continuous A/B and multivariate testing.
• Coached CRM teams across the UK and Mauritius and supported onboarding initiatives.

Playtech Sports specialises in the provision of online betting and gaming software to UK and global service providers. (https://www.playtech.com/)

• Led trading and marketing strategy for two UK sportsbook brands with full P&L and budget ownership.
• Managed supplier relationships to influence trading direction and mitigate risk.
• Owned product roadmap innovation, enhancing UX, user flow, and market availability.
• Delivered segmented performance reports and collaborated on multi-channel marketing initiatives to boost retention and player value.
• Supported campaign execution and promotional content planning across commercial and product teams.
• Managed sportsbook site content via bespoke CMS, ensuring SEO optimisation and timely market updates.
• Executed CRM and promotional campaigns across email, SMS, push, and social channels.
• Created end-to-end campaign content and generated regular trading and performance reports to drive player engagement.

eRevMax is the leading provider of online distribution, channel connectivity, market intelligence and revenue management solutions to the hospitality industry. (http://www.erevmax.com)

• Generated and maintained lead lists for potential hotel clients through data research and CRM updates.
• Supported sales efforts by promoting business intelligence solutions and preparing customer contracts within pricing guidelines.
• Utilised Excel and online tools for data analysis and market targeting.

HRCarbon measures, analyses, reports and integrates corporate sustainability for organizations. (www.hrcarbon.com)

• Conducted research, data analysis, and report development for sustainability initiatives, presenting findings to HRCarbon management.
• Reviewed and interpreted CSR, GRI, and CDP reports to support the development of a Corporate Sustainability Index.
• Maintained internal databases and provided administrative support, including creating presentations, financial spreadsheets, and regular reports.
• Coordinated team efforts on select projects and handled general office communications and documentation.

• As an Intern, worked remotely from London UK on behalf of HRCarbon head-office in Canada.
• Undertook research and analysis of the UK Carbon Reduction Commitment framework developed to address climate change on behalf of the UK government.