JASPREET GILL
Derby,Derby
Summary
Social Media and Content Growth Specialist experienced in building and engaging digital audiences across online platforms. Developed and implemented content strategies, optimised performance, and enhanced channel monetisation while supporting creators in audience growth. Passionate about sports, particularly football, with an in-depth understanding of trends that drive engagement within the sporting community.
Overview
7
7
years of professional experience
19
19
years of post-secondary education
1
1
Certification
Work history
Youtube And Tik Tok Creator
Self Employed
Derby
2025.01 - Current
- Created football-focused content across YouTube and TikTok, growing audiences through trend-driven and engaging content.
- Helped grow social media pages and YouTube channels through content optimisation and audience engagement strategies.
- Used platform analytics to monitor performance, identify opportunities, and improve content reach.
- Researched football news, trends, and fan discussions to create relevant and timely content.
- Developed an understanding of audience behaviour, retention, and content performance across social platforms.
- Created short-form video content designed to maximise engagement, views, and follower growth.
Freelance Content & Social Media Growth
Self Employed
Derby
2019.01 - Current
- Built and grew multiple YouTube channels, with several reaching over 100,000 subscribers.
- Analysed channel performance and audience behaviour to improve engagement and growth.
- Developed content strategies based on trends, analytics, and competitor research.
- Optimised titles, thumbnails, and content to increase views, watch time, and subscriber growth.
- Supported creators with audience development, content planning, and channel optimisation.
- Managed multiple projects simultaneously while meeting deadlines in a fast-paced environment.
AI & Data Analysis
Self Employed
Manchester
2025.01 - 2026.06
- Used Generative AI tools including ChatGPT, Claude, and Gemini to support content research, planning, and optimisation.
- Analysed audience trends and engagement data to identify growth opportunities and improve content performance.
- Leveraged AI tools to generate content ideas, social media copy, video concepts, and content calendars, enhancing overall content strategy.
- Conducted market and competitor research using AI-assisted workflows to identify emerging trends and audience interests, informing strategic content decisions.
- Applied prompt engineering techniques to streamline research processes, enhancing content quality and supporting efficient project delivery.
- Combined AI insights with platform analytics to support data-driven content and audience growth strategies.
Education
GCSEs - Maths
Derby Moor Spencer Academy
Derby 2011.09 - 2016.06
GCSEs - English
Derby Moor Spencer Academy
Derby 2011.09 - 2016.06
GCSEs - ICT
Derby Moor Spencer Academy
Derby 2011.09 - 2016.06
GCSEs - Business
Derby Moor Spencer Academy
Derby 2011.09 - 2016.06
Skills
- Social Media Content Creation
- YouTube optimisation
- TikTok Content Strategy
- Community engagement
- Social media analytics
- Content planning
- Video creation
- Generative AI Tools (ChatGPT, Claude & Gemini)
Certification
Driving Licence
Affiliations
- Sport
- Gym
- Social Media
Timeline
Youtube And Tik Tok Creator
Self Employed
2025.01 - Current
AI & Data Analysis
Self Employed
2025.01 - 2026.06
Freelance Content & Social Media Growth
Self Employed
2019.01 - Current
GCSEs - Maths
Derby Moor Spencer Academy
2011.09 - 2016.06
GCSEs - English
Derby Moor Spencer Academy
2011.09 - 2016.06
GCSEs - ICT
Derby Moor Spencer Academy
2011.09 - 2016.06
GCSEs - Business
Derby Moor Spencer Academy
2011.09 - 2016.06