Jason Trout
Bromley,Kent
Summary
“I like to fix things so they work better, and stakeholders reap the benefit .”
A dynamic, flexible and visionary leader and individual contributor. A proven track record of driving transformative growth across global markets and teams by bringing together product, marketing and commercial. Expertise spans strategic leadership, global team and distributed team management, M&A, product and technology roadmaps and running P&L's. Skilled at creating the case for change and then guiding teams through it with an innovation mindset. Enjoy getting into the weeds, building partnerships and getting deals done.
Advocate of the power of data, technology, and strategic partnerships to maximise the customer experience and generate long term value and profit. Operated at a senior level in the TV, Radio, Publishing, Events, Digital Media Owner, Global SAAS platform and CTV sectors. Extremely versatile and able to operate in the start-up, high growth and established business organisational structures. Work equally well with Founders as with Operational leadership.
Overview
38
38
years of professional experience
1
1
Certification
Work history
Founder
Pareto Media Consulting
London, London
05.2014 - 06.2025
- Working with Local Planet on Product and Technology innovations. Established MVP for www.nextepisode.com End to End CTV business.
- Providing strategic consulting services encompassing go-to-market planning, change management, new business/product launches.
- Providing coaching and mentoring to key individuals to maximise impact.
- Made strategic decisions to guide company's growth and expansion.
Global Chief Digital Officer and UKI Managing Director
Peach
07.2019 - 12.2023
- Spearheaded 'Digital First' pivot to driving SAAS ARR growth. 0-20% in two years.
- Reported into Product, Technology and Commercial organisations.
- Led acquisition and integration of www.advalidation.com and www.bycape.io, Digital transformation platforms, managing all aspects of M&A process.
- Accountable for Founder performance, SPA, and long-term contribution to corporate entity.
- Influenced global organisation on best practices, commercial goals, and regional strategy.
- Teamed up with Enterprise client teams on pitches, positioning Peach as a frictionless partner.
- Enhanced Peach's capabilities through content marketing, thought leadership and expanding product roadmap. Peach's industry expert on panels and events.
- Key stakeholder in maximising existing revenue streams and launching new ones.
EMEA Managing Director
Unruly
03.2017 - 03.2019
- Managed EMEA P&L and functional offices (120 FTE) for this global Ad Tech business.
- Led launch of Verified Marketplace with News UK, Guardian and Telegraph.
- Cultivated Global Business Partnerships with major brands like Nestle, Unilever, IPG, Mars.
- Collaborated with News UK team to achieve strategic growth objectives.
- Championed diversity as competitive advantage.
- Panelist at ATS London, contributing to industry thought leadership.
UK Managing Director
Exponential Interactive Inc.
12.2014 - 02.2017
- Oversaw UK P&L (100 FTE) and held global leadership and strategy responsibilities.
- Directed commercial, marketing, finance, account management, and product functions.
- Media Week Awards judge in 2015.
COO
World Trade Group
01.2013 - 05.2014
- Led strategic restructure of sales, marketing, and technical teams in London and Toronto.
- Board Director, shareholder, and key stakeholder in refinancing strategy.
- Conducted consultation project across all territories, impacting over 120 staff.
- Redefined sales processes, inventory management, MI, and reward structures.
CEO
Columbus Travel Media (Nexus Business Media)
03.2009 - 11.2012
- Board Director, driving change strategy focused on transforming publishing business into digitally capable entity. Moved from 10% to 80% Digital.
- Oversaw technical and design rebuild project to accelerate digital pivot.
- Developed and executed three-year growth strategy encompassing Publishing, Content Licensing, Web, and App release in Apple App store.
- Built strategic relationships with Expedia, TTG, and other blue-chip partners.
COO
Smarta
09.2008 - 12.2008
Director of Sales
EMAP plc / Bauer
11.2002 - 07.2008
Sales Director
TWG including talkSPORT
05.1999 - 10.2002
Sales Controller
TV3
10.1998 - 03.1999
Group Sales Manager
Sky Media Sales
11.1996 - 10.1998
Various roles rising to Group Sales Manager
ITV plc
06.1987 - 10.1996
Education
Explorer Mindset Certification - Business
Moller Institute, Churchill College, Cambridge
Cambridge, Cambridgeshire 2018 - 2018
A-Levels - 3 Passes
Wilson's Grammar School
London07.1985
GCSEs - 9 Passes
Wilson's Grammar School
London07.1983
Skills
- TV & Convergent Media Expertise
- Technology Partnership Evaluation & Development
- Global Product & Technology Strategy
- Mergers & Acquisitions
- Thought Leadership & Public Speaking
- Founder Mentorship
- Global Team Leadership
- Start-up & Entrepreneurial Ventures
- Media & Technology Ownership
- Business strategy
- Deal Making
- Getting Stuff Done
Additional Information
Completed 'Explorer Mindset Leadership Certification' at Churchill College, Cambridge University., Actively engaged in industry thought leadership, with recent posts and videos on platforms like The Media Leader, Adexchanger, and Madfest., Industry Board memberships include RAB, IAB, NRS, and PPA.
Affiliations
- Active player of Golf, Tennis, Padel, Football and Cycling. I enjoy Travel and time with my family.
Certification
Successfully completed the Explorer Mindset Executive Leadership Course at Churchill College, Cambridge University - 2018
References
References available upon request.
Timeline
Global Chief Digital Officer and UKI Managing Director
Peach
07.2019 - 12.2023
EMEA Managing Director
Unruly
03.2017 - 03.2019
UK Managing Director
Exponential Interactive Inc.
12.2014 - 02.2017
Founder
Pareto Media Consulting
05.2014 - 06.2025
COO
World Trade Group
01.2013 - 05.2014
CEO
Columbus Travel Media (Nexus Business Media)
03.2009 - 11.2012
COO
Smarta
09.2008 - 12.2008
Director of Sales
EMAP plc / Bauer
11.2002 - 07.2008
Sales Director
TWG including talkSPORT
05.1999 - 10.2002
Sales Controller
TV3
10.1998 - 03.1999
Group Sales Manager
Sky Media Sales
11.1996 - 10.1998
Various roles rising to Group Sales Manager
ITV plc
06.1987 - 10.1996
Explorer Mindset Certification - Business
Moller Institute, Churchill College, Cambridge
2018 - 2018
A-Levels - 3 Passes
Wilson's Grammar School
GCSEs - 9 Passes
Wilson's Grammar School
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