JASON SANDERS
Cardiff,United Kingdom
Summary
Highly driven Business Development professional with a strong track record in B2B account management, revenue generation, and strategic sales growth. Experienced in identifying and converting new business opportunities through targeted prospecting, compelling proposals, and high-impact pitching. Proven ability to build and sustain long-term client relationships that maximise account value and profitability.
Commercially focused and confident in objection handling and negotiation, with a consultative approach that delivers measurable business results. Motivated to leverage expertise to expand market presence, accelerate revenue, and contribute directly to organisational success.
Overview
18
18
years of professional experience
Work history
Business Development Manager
AMH Projects
01.2023 - 02.2026
- - Secured multiple projects with contract values ranging from £150k to £750k.
- Established and maintained relationships with clients through various communication methods.
- Developed a pipeline of future opportunities via proactive outreach and networking efforts.
- Recorded and managed CRM data for visibility and accuracy of sales activities.
- Liaising with internal teams to progress introductory meetings through the sales cycle.
- Attending UK-wide client meetings and networking events as required.
- Training and supporting telesales activity to maximise appointment quality.
- Reporting activity and pipeline performance to the Director using CRM data.
- Leading fortnightly sales meetings and presenting business development updates.
Business Development Manager
Imium Ltd
04.2022 - 01.2023
- Delivered £3M in proven opportunities against a £2M first-year target.
- Built a strong, well-qualified pipeline through consistent relationship building.
- Operated autonomously, demonstrating self-motivation and proactive sales leadership.
- Successfully self-managed a comprehensive client database in the absence of a CRM.
- Conducting outbound cold calling to targeted industry prospects.
- Meeting prospective clients on-site to discuss services and requirements.
- Participating in tender reviews and supporting bid decisions.
- Collaborating with estimators to agree pricing on a project-by-project basis.
- Representing the business throughout the full sales lifecycle from introduction to tender submission.
Key Accounts Manager / Sales Coordinator
COMPLETE
09.2012 - 04.2022
- Consistently exceeded £50K monthly revenue against a £28,830 target.
- Maintained 40% profit margins throughout the COVID-19 pandemic.
- Achieved 50% personal sales growth in September 2021, generating £20K individually.
- Successfully led the team during furlough periods, maintaining service levels and performance.
- Secured 100+ regular and national accounts within a 12-month period.
- Recognised by senior management for performance and contribution.
- Designed and implemented a prospect database to support sustained growth.
- Overseeing team performance and new business development activity.
- Approving and adapting sales strategies to optimise margins and volume.
- Planning weekly sales activity and refining sales techniques.
- Coaching, mentoring, and developing team members to improve performance.
- Identifying sales opportunities within existing accounts through deep client understanding.
- Collaborating with the Head of Sales to report performance and implement improvements.
- Managing diaries efficiently while maintaining accurate CRM and databases.
- Communicating with clients via phone, email, virtual meetings, and in-person visits.
B2B Sales Executive
SET Office Supplies
11.2008 - 09.2012
- Awarded a Customer Service Award for outstanding service delivery.
- Regularly achieved £15K+ monthly sales against a £6K target.
- Delivered 150% growth over two years, used as a benchmark for new starters.
- Earned incentives including £3K bonuses and overseas trips.
- Selected to coach, train, and mentor new employees due to strong performance.
- Managing inbound and outbound B2B sales activity.
- Engaging decision-makers on first contact to sell office supplies and print solutions.
- Handling objections professionally while maintaining high service standards.
- Identifying upselling opportunities and managing account retention.
- Supporting credit control and introducing new product ranges.
Sales Executive
Greece Resorts RCI
04.2008 - 10.2008
- Awarded a 5 Sales Award for achieving a sale every day of the week against a target of two per week.
- Delivering sales presentations to couples and groups in a commission-only environment.
- Conducting guided tours of luxury resorts and explaining package details.
- Handling queries and successfully closing sales on the day.
Education
Diploma - Level 2 & Level 3 in Team Leading
NVQ - Level 1 in Information Technology
Skills
Sales and business development
B2B account management
Proposal development and pitching
Customer service excellence
Training and mentoring
Objection handling and negotiation
Client relationship management
Continuous improvement strategies
References
Available upon request.
Affiliations
- Co-Host a successful property networking event in Cardiff called Propnet Cardiff. A professional event attended by respected property professionals to build the network and gain opportunities.
- A keen squash player, in the team league for St Mellons Health Club.
Timeline
Business Development Manager
AMH Projects
01.2023 - 02.2026
Business Development Manager
Imium Ltd
04.2022 - 01.2023
Key Accounts Manager / Sales Coordinator
COMPLETE
09.2012 - 04.2022
B2B Sales Executive
SET Office Supplies
11.2008 - 09.2012
Sales Executive
Greece Resorts RCI
04.2008 - 10.2008