Jason Foord

• Led the delivery of centralized ad operations and campaign management services for Beiersdorf across the EUNA region.
• Provided training to wider teams on Ad Ops processes, Brand Safety partnerships, and centralized operations best practices.
• Managed a team of 8 traffickers, overseeing the execution and quality assurance of 150+ digital campaigns each month.
• Designed and implemented a centralized reporting framework for Brand Safety partners, improving transparency and performance tracking.
• Developed and rolled out a standardized process for auditing, reviewing, and updating exclusion/inclusion lists across DSPs and Brand Safety platforms; presented findings and recommendations to senior stakeholders.
• Supported the tag management team with floodlight audits, trigger creation, and comprehensive tag implementation reviews.
• Ensured taxonomy and UTM parameter compliance using GRASP, maintaining data consistency and accuracy across campaigns.
• Created brand safety and campaign management proposals to support new business acquisition initiatives.
• Contributed to the development of Power BI dashboards for Beiersdorf and Burberry, enhancing campaign performance visualization and reporting.

· Successfully manage a portfolio of 20+ partners across multiple markets, exceeding £10 million in revenue.

· Foster and maintain strong partner relationships, optimizing revenue and introducing new product offerings.

· Onboard and mentor new operation executives in Ad Operations and Campaign Management.

· Create tags, set-up campaigns, troubleshoot issues and execute delivery.

· Collaborate cross-functionally with developers, creative teams, and marketers to align with broader business goals.

· Lead the launch of new technologies and optimization initiatives.

· Resolve data integrity issues to identify and close data gaps.

· Manage month-end financial processes.

• Implementing 3rd Party tracking to creative suite
• Creating Tags
• QA'ing creatives and briefs before creating tags.(HTML, Javascript, Richmedia and image banner)
• Testing ads on publisher sites through Test Pages
• Using Chrome Developer Tools to Troubleshoot Campaigns.

• Collaborating with account teams to work on digital campaign briefs to determine and flesh out trafficking and tagging requirements
• QA'ing creatives and briefs before creating tags.(HTML, Javascript, Richmedia and image banner)
• Provide delivery reports to account managers
• Mentor internal rotational graduates where necessary

• Liaising with internal teams to ensure campaign set up and delivery in a timely manner
• Ensuring Financial consistency across the entire campaign cycle including monthly and end of campaign reconciliation and billing
• Creating and sending IO's
• Set up campaigns, placements and creative assets through DCM, 3rd party ad serving partners, and event tags
• Link DCM to other platforms.
• Analysing and interpreting data from DCM, AdForm and DoubleVerify
• Training teams on a variety of digital platforms

• Executed various online marketing campaigns, including recruitment videos, posters, social media management, e-marketing, event coordination, photography, and website updates