- Gym, tennis, open water swimming, reading
JASON DALTON
Nuneaton,ENG
Summary
Strategic automotive executive with 35 years of international experience in network development and market expansion at Jaguar Land Rover. Delivered sustainable growth and transformational customer experiences across Europe, Asia Pacific and overseas markets. Advised Board-level executives and retail leadership teams, enhancing performance and driving results.
Overview
23
23
years of professional experience
Work History
CLIENT EXPERIENCE LEAD
JLR
01.2022 - Current
- Led development of luxury client experience strategy and omni-channel journey, enhancing overall client satisfaction.
- Led transformation to modern luxury operating model and franchise strategies (owned, agent, importer, retailer).
- Managed team of 11, fostering collaboration and ensuring timely task execution.
CLIENT EXPERIENCE LEAD
Jaguar
01.2017 - 01.2022
- Directed global activation framework to enhance retail performance and ensure governance compliance.
- Led annual business planning and strategically managed budget exceeding £2bn.
BUSINESS MANAGER, OVERSEAS MARKETS
Jaguar
01.2016 - 01.2017
- Implemented performance frameworks for sales, customer satisfaction, loyalty, and market share, contributing to improved market positioning.
- Managed performance and strategic planning across 9 national sales companies and 4 regional offices to enhance operational efficiency.
- Led business planning to establish a consistent approach and robust market review process for annual planning, aligning with global corporate priorities.
REGIONAL BUSINESS MANAGER, ASIA PACIFIC
Jaguar
01.2011 - 01.2016
- Delivered threefold volume growth (11 to 34k) over the 5-year period with reflective success in market equation.
- Coached business performance across Asia Pacific, managing 3 national sales companies and 7 importer markets to drive revenue growth.
- Developed network strategies to strengthen market presence and increase competitive advantage.
- Created business case and secured approval for establishment of regional office in Singapore.
REGIONAL SALES MANAGER, EUROPE
Jaguar
01.2008 - 01.2011
- Managed commercial performance and network development, driving growth and enhancing customer satisfaction across Europe.
- Oversaw Central European NSC markets, coordinating efforts to maximise market potential over 18 months.
- Oversaw 11 Eastern European importer markets, ensuring alignment with strategic objectives over 18 months.
GLOBAL SALES & SUPPLY PLANNING MANAGER
Jaguar
01.2005 - 01.2008
- Led global sales and production planning across 60+ markets, ensuring alignment with wholesale strategies.
- Generated £20m+ additional revenue through strategic allocation optimisation.
JAGUAR BUSINESS MANAGER
Jaguar
01.2004 - 01.2005
- Reported to Managing Director.
- Coordinated global business planning, governance and board approvals.
Education
PR Trained
BBC Media Masterclass01-2000
BA (Hons) - Business Studies
University of East London
London01-2000
Skills
- Network Development & Optimisation
- Retailer Performance
- Stakeholder relations
- Market Expansion
- Commercial Strategy
- Customer experience
- Business Planning
- P&L Leadership
- Change Management
Custom
- Delivered threefold Asia Pacific volume growth from 11,000 to 34,000 units.
- Influenced annual commercial investment exceeding £2bn through global governance frameworks.
- Delivered over £20m additional revenue through supply and allocation optimisation.
- Led retailer, importer and NSC network development across Europe and Asia Pacific.
- Established and secured approval for the Singapore Regional Office.
- Managed investor-owned importer relationships in multiple international markets.
Interests
Timeline
CLIENT EXPERIENCE LEAD
JLR
01.2022 - Current
CLIENT EXPERIENCE LEAD
Jaguar
01.2017 - 01.2022
BUSINESS MANAGER, OVERSEAS MARKETS
Jaguar
01.2016 - 01.2017
REGIONAL BUSINESS MANAGER, ASIA PACIFIC
Jaguar
01.2011 - 01.2016
REGIONAL SALES MANAGER, EUROPE
Jaguar
01.2008 - 01.2011
GLOBAL SALES & SUPPLY PLANNING MANAGER
Jaguar
01.2005 - 01.2008
JAGUAR BUSINESS MANAGER
Jaguar
01.2004 - 01.2005
PR Trained
BA (Hons) - Business Studies
University of East London