Jasmine Xinyu Lin
Summary
Enthusiastic professional with focus on retail management and customer service. Possess ability to drive sales growth, team productivity and store operations improvement. Bring unique skill set in staff training, inventory management and visual merchandising to enhance store performance and customer experience.
Overview
8
8
years of professional experience
1
1
Certification
Work history
Retail sales associate
Burberry
Bicester, Oxfordshire
05.2024 - Current
- Nearly 1M individual sales achiever during the last calendar year.
- Delivered exceptional client service aligned with Burberry’s luxury standards, creating personalized and memorable shopping experiences for local and international customers.
- Achieved and exceeded individual and team sales targets by applying strong product knowledge, styling skills, and clienteling techniques.
- Built and maintained long-term client relationships through CRM tools, follow-ups, and exclusive client appointments, driving repeat business and customer loyalty.
- Collaborated closely with store and visual merchandising teams to ensure the boutique reflected brand aesthetics and seasonal guidelines.
- Handled daily operations including stock management, cashiering, and after-sales service while ensuring full compliance with company procedures.
- Acted as a brand ambassador, embodying Burberry’s heritage, values, and commitment to innovation and excellence.
Assistant store manager
Pandora
Shanghai, Shanghai
07.2019 - 02.2024
- Support the Store Manager in leading and inspiring a high-performing team to deliver exceptional customer experiences aligned with Pandora’s brand values.
- Drive sales performance by monitoring KPIs, setting daily targets, and motivating the team to meet and exceed goals.
- Ensure operational excellence, including inventory management, visual merchandising standards, and adherence to company policies.
- Assist with recruitment, training, and ongoing development of store staff to maintain a knowledgeable and customer-focused team.
- Take ownership of daily store operations in the Store Manager’s absence, ensuring smooth workflow and customer satisfaction.
- Foster a positive, inclusive, and performance-driven work culture, encouraging team collaboration and individual growth.
- Mentored staff on handling and resolving customer concerns.
- Act as a Pandora brand ambassador, delivering storytelling and styling experiences that build customer loyalty and elevate the in-store journey.
- Maintained health and safety standards within the store to ensure compliance with company policies and legal requirements.
- Implemented promotional activities, increased product visibility and awareness amongst customers.
Sales assistant
Hour Passion
Bicester, Oxfordshire
05.2017 - 07.2018
- Addressed customer needs promptly, resulting in positive feedback and loyalty.
- Utilised excellent communication skills to provide detailed product information.
- Balanced multiple tasks simultaneously whilst maintaining high-quality customer care.
- Collaborated effectively with team members to meet sales targets.
- Managed visual elements during store promotions for maximum impact.
Education
Bachelor Degree in Fashion - Communication
University of West London
London 09/2014 - 06/2017
Skills
- Language：English(Native ）Chinese （Native）
- Social Media Skills: Photoshop，photographing，Instagram, WeChat marketing , tiktok marketing
- Store event planning
- CRM system operation
- Influential communication
- Client relationships management
- Fashion retail knowledge
- Outstanding communicator
- Visual merchandising
Affiliations
- Hiking, YOGA, Swimming
Certification
Certification of Visual Merchandising Course
by University of the Arts London(UK）
Timeline
Retail sales associate
Burberry
05.2024 - Current
Assistant store manager
Pandora
07.2019 - 02.2024
Sales assistant
Hour Passion
05.2017 - 07.2018
Bachelor Degree in Fashion - Communication
University of West London
09/2014 - 06/2017
Similar Profiles
Kayla CentenoKayla Centeno
Picking Team Leader at BurberryPicking Team Leader at Burberry
Frances PageFrances Page
Supply chain planning manager at BurberrySupply chain planning manager at Burberry
Jonathan ArredondoJonathan Arredondo
Service Leader at BurberryService Leader at Burberry
K. CUTTERK. CUTTER
Retail Sales Associate - Senior Sales Associate at REIRetail Sales Associate - Senior Sales Associate at REI
Deborah LangrallDeborah Langrall
Retail Sales / Retail Sales Associate /Cashier at Plaza Gift ShopRetail Sales / Retail Sales Associate /Cashier at Plaza Gift Shop