Jasmine Humphrey
North London,UK
Summary
High-performing marketeer with 6+ years of brand and digital marketing experience across both client and agency sides. Executed multi-channel campaigns for the UK's leading price comparison brand. Key skills include analytical thinking, campaign and stakeholder management, media planning and presenting.
Overview
7
7
years of professional experience
7
7
years of post-secondary education
Work History
Brand Media & Planning Manager
Compare the Market
London
01.2022 - Current
- Campaign Execution: Led 7-figure multi-channel brand campaigns, including launching new Rewards proposition with Café Nero, 3-year sports partnership with The Hundred and launched market-leading insurance renewal service, AutoSergei.
- Media Planning: Regular decision-making on media placements (Broadcast, Digital, OOH) aligned to strategic objectives. Leading monthly TV sign-off, involving presenting TV strategy and budget to CMO and Marketing Director.
- Budget Management: Developed and managed media budgets up to £40m, ensuring cost-efficient channel spend driven by Econometrics ROI insight.
- Analytical Skills: Regularly assessing performance data and presenting new media landscape insights to inform decision-making, campaign optimisations, and drive increases in brand KPIs.
- Creative Problem Solving: Led on creation and implementation of media testing roadmaps (OOH & AV). Monthly presentations on performance against hypotheses to senior stakeholders, leading to +5% quarterly uplift in brand awareness.
- Communication & Presentation Skills: Excellent communication skills, with a talent for presenting complex ideas clearly to senior stakeholders. Proven by being selected to present brand strategy to 100 media owners at OMD Open House.
- People Leadership: Lead bi-annual onboarding of graduates into Marketing team, upskilling new starters to secure permanent roles.
- One of only 30 employees to be recognised annually by CEO as a 'High Performer' at Compare the Market.
SEO Senior Executive
Compare the Market
London
10.2020 - 01.2022
- Search Engine Optimization (SEO): Managed weekly status calls with SEO agency, curating action plans to optimise site performance and user experience. Curated testing roadmaps utilising insight from SEO tools and competitor analyses to improve organic search rankings. Presented outcomes in monthly forums to senior stakeholders.
- Content Strategy: Worked with Senior Manager to develop and implement content marketing strategies across products. Implemented weekly & monthly landing page updates to core products (Car & Home).
- Collaboration and Communication: Set up bi-weekly status calls with PPC and Performance teams to ensure alignment on testing roadmaps and regular sharing of insights. Curated a Jira board to track key insights and assign actions to teams.
- People Leadership: Managed two SEO executives through regular personal development check-ins and performance reviews leading to two role promotions.
SEO Account Executive
iProspect London
London
08.2019 - 10.2020
- Performance Management: Led three quarterly business reviews to Canada and US for Global beauty brand. Assessed organic KPI performance and provided data-driven recommendations for next quarter.
- Client Management: Led regular client calls to Global Managers for multiple markets weekly. Presented performance insights and proposed optimisations.
- Campaign Execution: Managed operational execution of a veganism campaign for a leading beauty brand; achieving 6 digital marketing awards in the UK.
- Social Media: Managed performance review of social competition and impact of influencer campaign.
- Presentation skills: Presented in two client pitches for a major sporting brand and global insurance company.
Marketing Coordinator
UFIT Singapore
Singapore
08.2018 - 09.2018
- Worked in Marketing team of Singapore's largest independent fitness centre to improve website content and planned annual staff wellbeing event to support reach goal of Best Employer in the Health and Fitness Industry of Asia.
Education
Bachelor of Science - Psychology with Business and Management
University of Sussex
Sussex 09.2016 - 06.2019
A Levels - Psychology, English Literature, History
Tanglin Trust School
Singapore 09.2014 - 09.2016
GCSEs - English Literature, English Language, Math, and Science
Tanglin Trust School
09.2012 - 09.2014
Skills
- Strategic Planning
- Campaign Management
- Data-Driven Decision Making
- Communication & Presentation Skills
- Stakeholder & Relationship Management
- Budget Management
- Creative Collaboration
- Problem Solving
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Volunteering
- Merry Legs Animal Rescue, Peterborough, 2024, Supported with annual opening of rescue centre to the public.
- Exotic Pet Refuge, Peterborough, 2024, Painted and built new homes for animals.
- UCL Hospital, London, 2019, Assisted with packing and delivering Christmas newsletters and gift bags to hospital patients.
- Me Too! Club, Singapore, 2017, Sports activities with mentally challenged adults to improve motor and self-awareness skills.
- Rainbow Centre, Singapore, 2014-2015, Assisted children with a range of developmental challenges to complete physical activities.
Accomplishments
One of 30 to achieve annual award of 'High Performer at Compare the Market'
Timeline
Brand Media & Planning Manager
Compare the Market
01.2022 - Current
SEO Senior Executive
Compare the Market
10.2020 - 01.2022
SEO Account Executive
iProspect London
08.2019 - 10.2020
Marketing Coordinator
UFIT Singapore
08.2018 - 09.2018
Bachelor of Science - Psychology with Business and Management
University of Sussex
09.2016 - 06.2019
A Levels - Psychology, English Literature, History
Tanglin Trust School
09.2014 - 09.2016
GCSEs - English Literature, English Language, Math, and Science
Tanglin Trust School
09.2012 - 09.2014
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