Jasmin John
London
Summary
Accomplished marketing strategist with experience across global entertainment and place-based marketing. Specialising in CRM, audience growth and multi-market campaigns. Skilled in strategic marketing campaigns, international diplomacy, executive decision-making, and B2C sales. Committed to leveraging these competencies to drive impactful marketing initiatives on a global scale.
Overview
4
4
years of professional experience
2
2
years of post-secondary education
Work history
Marketing & Communications Executive
LW Entertainment
London
08.2024 - 04.2026
- Led global CRM and digital campaigns for Andrew Lloyd Webber portfolio, transforming legacy database into 700k+ engaged international audience through data-driven lifecycle marketing.
- Delivered exclusive fan experiences including pre-sale campaigns to strengthen customer loyalty.
- Partnered with international teams across Asia, North America, Australia and Europe to localise marketing activity, support on-sale periods and maximise revenue opportunities.
- Developed influencer and brand collaboration campaigns across live events, fashion, publishing and experiential activations to attract new and younger audiences.
- Managed 15+ international websites, optimising seamless B2B and B2C customer journeys.
- Coordinated with PR teams to deliver approved press materials for global announcements and media coverage.
- Acted as brand guardian across all communications, maintaining tone of voice and visual consistency.
Digital Marketing & Communications Executive
Love Wimbledon
Wimbledon
06.2022 - 06.2024
- Observed current content trends and created articles to meet reader demands and harness opportunities for traffic growth.
- Boosted social media engagement rate from 8% to 16% and increased followers by 2,000.
- Planned events and activations to enhance brand presence and customer engagement.
- Managed website via WordPress, populating it with news stories, blogs, and articles for both B2B and B2C audiences; created pages for seasonal campaigns.
- Utilised Campaign Monitor to create B2B and B2C email campaigns, writing content that drives traffic to websites.
- Leveraged CRM systems such as Knack and Campaign Monitor to create client segments and targeted campaigns.
- Successfully launched campaigns for Love Wimbledon for 2 years, enhancing town centre footfall and increasing reach and engagement on social channels through strategic planning.
- Created high-quality content for social media, managing following of 25k across Facebook, X (formerly Twitter), Instagram, and LinkedIn.
Education
Bachelor of Science - Business Management with Marketing
University of Brighton
Brighton, Brighton and Hove 09.2019 - 06.2021
Skills
- Lifecycle marketing strategy
- CRM expertise (DotDigital, Campaign Monitor, Mailchimp)
- WordPress & Webflow website management;
- Advertorial copywriting
- Global audience development
- Strategic marketing campaigns
- International diplomacy
- Executive decision-making
- B2C sales
Websites
Accomplishments
Managed Andrew Lloyd Webber’s official digital fan club, The Box Five Club, which was named a Webby Award honouree.
Timeline
Marketing & Communications Executive
LW Entertainment
08.2024 - 04.2026
Digital Marketing & Communications Executive
Love Wimbledon
06.2022 - 06.2024
Bachelor of Science - Business Management with Marketing
University of Brighton
09.2019 - 06.2021