Jasmin Dhillon
Summary
Dynamic and strategic professional currently contributing to the Financial Times. Experienced in commissioning, social media development, SEO, cross-departmental collaboration, and talent assessment. Proven ability to navigate complex digital landscapes and drive organisational growth through innovative communication strategies.
Overview
11
11
years of professional experience
Work history
Social Media Editor
Financial Times
London
2018.11 - Current
- Grew our social media presence by millions across platforms, including growing and nurturing our following on Instagram from 2 million to 4.5 million. Created and developed a highly engaged TikTok presence, which now has a following of over 265,000 followers. Grew our X presence from 2.2 million to over 6.6 million followers.
- Used extensive SEO and analytics knowledge to commission articles across the Financial Times newspaper and FT Weekend magazine I knew would engage and retain readers.
- Tracked digital marketing trends, resulting in timely updates of social media, SEO and commissioning strategies.
Journalist
The Times
London
2017.04 - 2018.11
- Pitched innovative story ideas, enhancing editorial planning and content diversity.
- Fostered relationships with sources for access to exclusive information.
- Managed crisis situations, delivering accurate coverage under pressure.
- Executed social media strategy, significantly increasing publication's engagement across platforms.
- Adhered to strict deadlines to ensure consistent publication schedule.
Showbiz reporter
Daily Mail
London
2016.07 - 2017.03
- Produced highly engaging articles that consistently received thousands of views.
- Juggled multiple assignments under strict deadlines, ensuring timely completion of tasks.
- Worked proactively under pressure ensuring consistent delivery of high-quality work.
Online reporter
Daily Star
London
2015.11 - 2016.06
- Developed compelling stories through in-depth research and interviews, resulting in weekly exclusives.
- Established strong community networks through regular interaction and communication.
- Enhanced reader engagement by reporting on trending topics identified through thorough analysis.
Education
Bachelor of Arts - Journalism
University of Kent
Canterbury /2012 - /2015
Journalism
NCTJ Diploma
Skills
Story commissioning
Brand understanding
Social media management
SEO optimisation
Web analytics
Graphic design
Copywriting
Audience analysis
Short-form video production
Timeline
Social Media Editor
Financial Times
2018.11 - Current
Journalist
The Times
2017.04 - 2018.11
Showbiz reporter
Daily Mail
2016.07 - 2017.03
Online reporter
Daily Star
2015.11 - 2016.06
Bachelor of Arts - Journalism
University of Kent
/2012 - /2015
Journalism
NCTJ Diploma